Measuring the Business Impact of Your eCommerce Platform

Country Topic: Building Your Store
Language: English
When: Jul 18, 2013

With 56% of eBusiness decision makers polled by Forrester Research, Inc* planning to increase their eCommerce technology investment, you need to ask the right questions to ensure that your project achieves the ROI that you expect.

Join guest speakers, Forrester principal analyst, Peter Sheldon, and Forrester consultant, Michael Speyer, to hear about the latest eCommerce industry trends impacting merchants’ technology purchase decisions and learn about Forrester Consulting’s Total Economic Impact model as a framework for building a business case for your eCommerce implementation or expansion.

Peter Sheldon, Forrester Principal Analyst serving eBusiness & Channel Strategy Professionals, will present his latest insights into the state of eCommerce and an overview of key cost and ROI considerations in measuring the business impact of your eCommerce platform.

Michael Speyer, Forrester Principal Consultant serving Sales Enablement Professionals will present the Total Economic Impact model and the key findings of the commissioned study conducted by Forrester Consulting on behalf of Magento – The Total Economic Impact of the Magento Enterprise eCommerce Platform.

* Source: September 2012 “The Forrester Wave™: B2C Commerce Suites, Q3 2012”, Forrester Research

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