Like many traditional, brick-and-mortar retailers OverstockDeals, in the mid-2000s, decided to expand its business by selling online. The move not only expanded their business reach from the Denver Metro and Colorado marketplaces to a national marketplace hungry for home improvement products, it also vastly expanded the company's capacity to carry more items, more brands and more services. Going online also upped the ante in a highly competitive product category, and quite literally, forced the company to transform itself into an Internet eCommerce superstar. By concentrating in the most competitive home improvement categories of faucets, sinks, kitchen accessories, bathroom fixtures and accessories, and commercial fixtures, from the most recognizable brands in the industry, OverstockDeals soon realized that the Internet demanded deep inventories, highly competitive pricing, and the best product, service and installation knowledge base available anywhere.
The launch online was so successful, however, that this dynamic and well-stocked eCommerce merchandiser outgrew the capacity and limitations of its original shopping cart solution, Volusion. Research into a more robust and feature-rich eCommerce platform led them to Magento Enterprise, and to Unleaded Software of Denver, a Magento Gold Solutions Partner with more than 160 Magento-based websites in its portfolio.
Please join Jarod Clark, President of Unleaded Group and Dave Ems, founder of OverstockDeals.com, to learn more about the collaboration, process and technology that led OverstockDeals.com to be ranked as the 3rd fastest growing eCommerce company with more than 500,000 products.