Holiday Power Hours: Performance Peaks, Promo Pitfalls & Panic-Proof Plans

Country Topic: Marketing
Language: English
When: Oct 8, 2014

Join Jim Davidson, Director of Research for Bronto Software, as he looks back at the email volume trends from the key shopping periods of the 2013 holiday season, including Thanksgiving, Black Friday, Cyber Monday and the days leading up to Christmas. This hour-by-hour analysis of which promotions were used and when volume spiked or flatlined will help you time your messages and promotions so they shimmer and shine during the 2014 holiday season.

Which marketing strategies did retailers use (and overuse!) during the condensed holiday season? Who were the winners and which campaigns fell flat during this annual high-impact, high-volume, sales-tacular week?

Jim covers it all with in-depth analysis and plenty of real-world examples, including:

  • Hour-by-hour email volume trends
  • Promotional trends
  • Year-over-year analysis
  • Mobile and social's influence


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