Add In Mage

Spread The Word by Add In Mage::

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Your customers can share discounts and refer their friends to your store Magento right from social networks!
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Spread The Word by Add In Mage::

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A new version (v. 1.2.0) of our popular extension for Magento, Spread The Word is out!

Get a new space for your business - integrate Magento with Facebook (private messages), Twitter, LinkedIn, Google, Yahoo, Microsoft Outlook Online, Yammer, and Mailru. Get huge traffic and increase sales by letting your customers get and share discounts! They can invite their friends to your store right from the social networks and Internet services. At your service: 4 well-configured modes, service targeting, new discount types etc.

Use Service Targeting to focus on certain social networks or create unique conditions for manual invitations and different address book file types. Activate special service targeting rules on a certain date or let smart triggers do it.

Visual and interactive reports allow you to see all the Spread The Word activities: from invitees involvement to social network sales performance. Find powerful filters and the possibility to see the trend. These features make the reports unique.

Your customers authorize in the services using OAuth protocol. Thus the users don't have to specify their Facebook or Twitter login and password at your Magento store while getting their friend lists for sending invitations and discounts. They can be sure that their personal data are secure.

Social Networks As A New Space For Your Business

Social networks have become the primary source of news and have the advantage over traditional media. Therefore, the degree of integration with social networks determines the success of your business.

Integrate Magento with Facebook, Twitter, LinkedIn, Google, Yahoo, Microsoft Outlook Online, Yammer, and Mailru

Spread The Word Magento Extension covers all global social networks and popular services. The extension has successfully integrated with Facebook, LinkedIn, Twitter, Mailru, Yammer, Google Gmail, Outlook Online by Microsoft and Yahoo. It can also process address book files with LDIF and vCard formats. Moreover, your customers can spread the word by entering their friend's name and email address manually. Learn More.

A New Level in Person 2 People Magento Marketing

People all over the world get to know about your store in a flash when the word is spread via social networks.

One of the most effective forms of marketing is a personal recommendation. Spread The Word extension for Magento implements this concept by allowing your customers to recommend your store to their friends via the most popular and effective socialization channels.

Each invitee is potentially a new customer who can refer her or his friends. A discount is an excellent trigger for spreading information. It is the discount that makes customers invite friends again and again. It makes discount holders shop at your store and get a new discount by inviting more friends. This everlasting process ensures the increase in sales and site traffic, popularizes your store by word of mouth in the social networks. Learn More.

4 Modes That Make Your Business

Spread The Word extension for Magento has 4 work modes. You can select the one that suits you best and configure your Spread The Word rule:

  • Invitation Only
  • In this mode, your customer chooses friends from their address book and sends them an invitation to visit your store.

  • Invitation Sender Gets Discount
  • This mode includes sending invitations to friends as well. But in this case, your customer gets a discount for sending invitations.

  • Invited Friends Get Discount
  • This mode allows your customers to invite their friends and send them a discount in the invitation. In this case the discount goes only to your customers' friends.

  • Senders and Invitees Get Discount
  • After the invitations are sent, both, the senders and people invited, get the discount.

    To encourage customers to invite more friends, Add In Mage:: introduced two fundamentally new kinds of discounts: a dynamic discount and a discount with a pre-set level. Regardless of the Spread The Word mode, each invitation contains a link to your store as well as a possibility to invite other people with the help of Spread The Word application. Friends get the message in a flash. Learn More.

    Stir Up Excitement. Check Out New Discount Types!

  • Dynamic Discount
  • This type of discount implies a proportional growth of the discount amount to the number of invited friends. By inviting more friends, the sender can receive and (or) send a bigger discount to them! The customer marks friends and sees the discount amount being updated in real time. Learn More.

  • Dynamic Discount With Predefined Levels
  • This discount type lets you fully control the discount amount dependence on the percentage of the friends invited. Unlike the simple dynamic discount, this type lets you have a specific discount bound to each level. Learn More.

    Service Targeting: The Advantage Of Individuality

    Each service and invitaion tool can be configured individually. Your Spread The Word extension allows you to create one or many special triggers that fire under certain conditions and change the discount type, the size and type of the discount within one Spread The Word invitation rule. You can choose such special conditions as a date range, the minimum number of friends in an address book or both. Learn More.

    Service Targeting makes Spread The Word extension for Magento a powerful tool for marketing services.

    Separate Discount And Rule Configuration

    You can create different rules for senders and for invited friends. Differentiating the invitation and discount configuration rules for senders and invitees is a key advantage that provides uncompromised flexibility! Learn More.

    Visual And Interactive Reports

    A powerful reporting system is an exceptional benefit Spread The Word extension for Magento brings. It consists of a number of analytical tools that allow you to see all the Spread The Word activities and its efficiency. The interactive reports are unique in the different level of detail and dynamics they show.

  • Invitation Timeline
  • This report lets you know all about the life cycle of the "word". It presents detailed information on the number of imported friends, invited friends and on those who came by the invitation. Advanced Mode adds detail and events to the Timeline, which will show the efficiency of each invitation initiated by your customer in the context of services.

  • Sales Performance
  • This report will single out sales made with the help of Spread The Word extension from total Magento sales. The report graphically displays information about all the Spread The Word order details: who placed the order (the invitation sender or the friend), what service was used, etc. You will see the profit share resulting from the Spread The Word promotional campaigns on social networking sites as well as sales items share made using Spread The Word extension for Magento, and much more.

  • Service Popularity Tree Map
  • This instrument will provide data about the popularity of social networks and email servicesamong your customers. Thanks to the interactive map you can find out what services are used most often to initiate the invitations.

  • Statistics by Customer Type
  • The report compares the activity of your customers and visitors. It will answer the following questions: Visitors of which type invite more friends? Whose friends accept the invitation more often? What services are more popular for each visitor type?

  • Rule Rating
  • The report helps optimize your invitation rules and select the most successful configurations according to: the number of invited friends, the number of friends who accepted the invitation, the Profit received from Spread The Word campaigns, the number of orders placed thanks to Spread The Word extenstion for Magento.

  • Involvement
  • Involvement analysis tool provides valuable information on the activity of invited friends. The report presents data on how quickly friends respond to the invitations. It also reflects their willingness to do shopping at your store and the value of the obtained discounts.

    The obtained information can be used for media planning and advertising in the most active social networks. Learn More.

    Accessing The Services Via API: High Reliability

    Spread The Word extension accesses the services using their API. Such interaction helps secure a safe and strong connection toservices. All API requests are signed with a security token that is received during OAuth authorization. Learn More.

    OAuth. Your Customers Can Authorize Securely

    When your customers log in to the services, OAuth protocol version 1.0 or 2.0 is used to authorize them.

    OAuth lets your customers log in to the social networks or email services and get the contacts securely straight from your store. This authorization method provides your customers' exceptional confidence, because it does not require them to show their login information to anyone else but the service itself. It is this type of authorization that modern social services require considering it as the safest today. Learn More.

    Save Some Time For Your Support Team!

    Conflict-free business. Your Spread The Word application spreads only reliable words! The protection mechanism does not allow sending expired discounts to your customers and their friends. Spread The Word extension for Magento will warn you of the imminent expiration date of all the discounts that are directly related to Spread The Word invitation rules.

    In addition, the intelligent assistant of creating Spread The Word rules will be at your disposal when you add a new invitation rule or service targeting rule. It will warn you about possible conflicts, mutually exclusive service targeting rules, as well as suggest how to eliminate the contradictions.

    If you apply changes to a rule in use and make a mistake, Spread The Word extension will automatically switch the application in the default "Invitation Only" mode.This behavior eliminates conflicts with your customers. Learn More.

    Message Stack

    Depending on the service (social networks or e-mail services), Spread The Word application sends invitations in two ways: a personal message and an e-mail.

    Personal messages reach their recipients within 2-3 seconds. Email messages are sent to the stack, where they queue before they are sent.

    Stack is a message queue manager, which eliminates server overload. However, you can interfere and delay or resume sending messages, or even completely remove some from the queue. Learn More.

    Expired Discount Control

    It may take some time for the email with a discount to be taken from the queue and be actually sent. We foresee the situation when the discount attached to the invitation expires and we introduce an invitation issue manager.

    So, Spread The Word extension checks if the discount is valid in the invitation you send, and if it isn't, the invitation goes to the manager. It lets you see all the problematic e-mails, assign a new discount and requeue them in a click. Learn More.

    Notifications: Get Invitation Process Updates

    You can learn about new invitations not only from the reports! Spread The Word extension for Magento can send you notifications about all new invitations in two ways: by email and using internal Magento Notification Inbox. Learn More.

    Simple Interface For Your Customers

    Each line of the address book is designed to offer a simple and familiar address book. Two-zone book layout makes it easy to navigate among the contacts (social network friends or contacts from the address book file) and choose some for sending an invitation. Learn More.

    Alphabetical Index

    Due to intelligent contact organization by alphabetical index, it is easy to find the right person even in the biggest address book. Spread The Word extension adapts the alphabetical index to the customer's address book localization. The default mode determines the main alphabet by checking the most frequent characters in the friends' names. It analyses the first letter of each name and finds the appropriate alphabet to use. Learn More.

    Invitations: A Unique Opportunity

    Every email invitation to a friend may be supplemented by a personal message, and each private message in the social network - to customize the client. Learn More.

    Generate Accounts On The Fly

    Spread The Word extension allows generating customer accounts for the invited friends "on the fly". Thus, the invited friends become customers, and their login information is automatically sent right after the invitations.

    Non-activated accounts are not a problem: you can define the period after which Cron Job can delete them, or remove them manually. Learn More.

    Spread The Word Extension Features:

    Please see Spread The Word extension feature list on Add In Mage:: corporate website.

    Extension Supported Languages:

  • English (United States)
  • Supported Magento Editions and Versions:

  • Community Edition: and higher, 1.5.x.x, 1.6.x.x, 1.7.x.x
  • Professional Edition: and higher
  • Includes:

  • 15-day money back guarantee
  • Standard Customer Support Plan

  • Standard Support Plan means: E-mail support during 95 days, 1 year of free minor updates, and 20% discount for new major versions. You can extend it by choosing different support plans that include a longer period of e-mail support and access to newer versions. See Add In Mage Support Plans.

    Learn More

    M1 Extension Versions

    v 1.2.0 | October 16, 2013

    2013-09-28 10:06:26
    • Version number: 1.2.0
    • Stability: Stable
    • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8

    Major Highlights:
    • The current version is compatible with Magento

    • The interface code of friend selection page is optimized.
    • HTTPS support is improved.
    • Multicurrency and currency conversion support is improved.
    • Multistore support is improved.
    • Frontend:
    • All invitation steps open via HTTPS protocol by default if the system includes HTTPS support for frontend.
    • A temporary copy of the 'discount_information.txt' file, which user can download when they finish inviting friends, is saved in a protected folder accessible only to the given user. It is deleted right after it is downloaded.

    • Callback URL generation mechanism has been changed in this version. Therefore it is necessary to change the callback URL for each service manually. Use character ' / ' after "oauth1" or "oauth2" as shown below:
    * Google: .../spreadtheword/oauth2/?service=gmail
    * Facebook: .../spreadtheword/oauth2/?service=facebook
    * Twitter: .../spreadtheword/oauth1/?service=twitter
    * Yahoo: .../spreadtheword/oauth1/?service=yahoo
    * Yammer: .../spreadtheword/oauth2/?service=yammer
    * MS Outlook: .../spreadtheword/live/
    * LinkedIn: .../spreadtheword/oauth1/?service=linkedin
    * Mailru: .../spreadtheword/oauth2/?service=mailru

    • Frontend | Currency conversion:
    • Currency conversion error on the friend selection page is fixed. The error occurred when the following conditions were true:
    • 1. The selected currency differed from the base one;
    • 2. The discount the sender gets is given in amount, not percent;
    • 3. The invitation rule had 'dynamic discount' mode selected.
    • Frontend | URL generation:
    • All URL's consider the system parameters now: store, SID.
    • Backend:
    • Extension menu URL's generation error with HTTPS protocol enabled in backend is fixed.
    • Emails:
    • All URLs in the emails related to invitations consider the store parameter now.

    v 1.1.8 | June 24, 2013

    2013-06-24 17:00:39
    • Version number: 1.1.8
    • Stability: Stable
    • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7

    • This release considers Twitter and Microsoft Live API changes.
    • "LiveController" (Microsoft Outlook Online, Hotmail & Live Connect) was removed.

    • Nginx server configuration fix (in case the server doesn't allow two simultaneous connections initiated by the same user).

    v 1.1.7 | May 8, 2013

    2013-05-09 01:17:43
    • Version number: 1.1.7
    • Stability: Stable
    • Compatibility: 1.4.2, 1.6, 1.6.1,, 1.7

    Major Highlights:
    • Facebook Private Message support is added.

    • Facebook Open Graph support is removed.

    • A JavaScript error in the service targeting constructor has been fixed.

    v 1.1.0 | March 14, 2013

    2013-03-15 10:50:12
    • Version number: 1.1.0
    • Stability: Stable
    • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7

    Major Highlights:
    • Added Facebook Open Graph Support.
    • The process of inviting friends and sharing discounts became more interactive.
    • Frontend design of the application was completely renewed.


    • Frontend:
    • The process of sending invitations became asynchronous and interactive. Users can see the sending progress in real time.
    • When users send a big number of invitations, the possibility of the "script execution timeout" error is minimized due to the "COMET" technology introduction.
    • It has become easier to select friends from the address book.
    • The application icons have been updated.
    • Resource-demanding JavaScript functions have been optimized.

    • Backend:
    • The possibility of registering keys for Oauth authorization for each store individually has been added. This will let you register individual OAuth keys for each store on different domains.


    • Re-factoring and optimizing the code of some components.
    • Re-factoring template files.
    • JavaScript code of the "friends.phtml" template is moved to 2 files for social networks and services like "Email" respectively.


    • Fixed: The process of sending invitations to LinkedIn social network is unsuccessful if at least 1 invitation was not sent.
    • Fixed: The "Allow Inviting Existing Customers" setting in the application configuration doesn't influence the work of the application.
    • Fixed: Insufficient permissions for writing into the log file "adinmage/stw.log" when unexpected application errors occur.

    v 1.0.0 | October 20, 2012

    2012-12-04 13:57:16
    • Version number: 1.0.0
    • Stability: Stable
    • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
    First public release
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