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NOTE: A Listrak account is required to utilize the following features. Please contact Listrak to setup your account.
Listrak's 3rd generation Magento extension offers a single, integrated digital marketing platform providing omnichannel solutions for retailers, featuring acquisition, recommendations, back-in-stock alerts, shopping cart recovery, advanced retail segmentation and post purchase solutions. Listrak's modules expose data for use with Listrak while reducing IT involvement through a seamless integration, saving your team valuable time.
Modal Acquisition and Welcome Series
With Listrak’s Modal Lightbox solution, you can control timing, placement and cadence so the lightbox appears when and where you want it, make sure it doesn’t appear to customers who have already subscribed, and set a wait period so it only appears to non-subscribers at pre-determined intervals. To reinforce the interaction with the Modal Lightbox, Listrak highly recommends following up with a Welcome Series campaign to deliver any incentive coupon codes promised at the point of acquisition and to immediately engage new subscribers.
- One-to-One Campaigns – Subscriber/customer preference center data may be used to create personal, one-to-one campaigns to improve engagement
- Reduced Churn – Subscribers can opt down, choosing the cadence and type of communications desired instead of unsubscribing from all campaigns
Advanced Retail Segmentation
Listrak’s Advanced Retail Segmentation allows you to use data from customers’ past in-store and online purchases to create highly targeted and relevant email campaigns that engage customers and drive additional sales. The ability to use historical customer purchase data in your email campaigns gives you a competitive advantage, because you can more accurately predict future behavior. You’ll gain insights into customer behavior, purchase history and lifetime value, enabling you to segment your customers in new and exciting ways. And, relevant and personalized emails positively impact the deliverability of your campaigns.
Shopping Cart Abandonment
Listrak developed one of the first shopping cart abandonment solutions and remains the industry leader for creative, successful retail remarketing campaigns. Our Shopping Cart Abandonment solution recaptures lost revenue from your abandoned shopping carts by reaching back to those customers who didn’t complete a purchase with appropriately timed and personalized messaging to re-engage them and optimize the opportunity for conversion.
Browse & Abandon
Listrak’s Browse & Abandon is a behaviorally-based remarketing solution that allows retailers to capture active visitors and nurture them back to your website to take action. Browse & Abandon uses shoppers’ browse data to create personalized messages that provide information on your company and product catalog, product reviews, how-to videos or other relevant content to prompt them to return to your website. Success is often found with an automated three message series that is timely and relevant and establishes a comfortable, friendly, service-oriented tone.
Back in Stock Alerts
Out of stock? No problem! Our Alerts solution automatically notifies customers when their desired products are back in stock. And in the event that restocking is delayed or the product becomes discontinued, an automated email is sent to the customer with personalized content, giving you the opportunity to convert more customers.
Back in Stock Alerts Allow Retailers to:
- Capture lost revenue
- Merchandise Product Recommendations for cross-sell and upsell opportunities
- Inform demand planning with dashboard reporting that helps to identify the products your customers want
- Acquire new email addresses so you can continue to engage shoppers with relevant content
- Increase reachable rates for complementary solutions
Listrak’s Product Recommender is part of our single, integrated digital marketing platform, making it easy for you to create and share relevant content across all consumer touchpoints and marketing channels, including email, web, mobile and social. With Product Recommender, you can meet each shopper’s preferences with ease, flexibility and more control than ever before. Listrak’s Product Recommender automates personalized, customer-centric campaigns to increase average order value and ROI.
Where you can use Product Recommender
- Triggered email campaigns
- Remarketing campaigns
- Scheduled marketing campaigns
- Product alerts, including new products, discounts, most pinned, customer favorites and more
Automated Recurring Messages
With Recurring Messages, you create a single template and then deploy at whatever cadence you desire. Each email is created dynamically and automatically deployed, cutting down on the time you need to segment your list and create different versions of each campaign.
Popular Recurring Messages
- Monday Markdowns
- Top Sellers Tuesday
- What’s New Wednesday
- Customer Favorites Friday
- Social Saturday
Listrak’s Transactional solution, including order confirmations, e-receipts and shipping confirmations, is designed to further engage your audience. Using our behaviorally triggered messaging platform, emails are deployed immediately upon events occurring to reach subscribers when they’re most engaged. And, even though Transactional emails are automated, you can still continuously monitor results to optimize effectiveness of timing, content and creative.
- Increase the value of existing customers
- Automation allows campaigns to be set up, segmented, and sent with no additional effort
- Compelling messages and offers are used to reach customers through behavioral targeting strategies
- ROI is tracked through post campaign analysis
Customer LifeCycle Grid
- Influence customers to remain active and continue buying
- Automated re-engagement triggers deliver the right message to the right person at the right time
- Unparalleled view of your customer base
Newsletter Subscription Integration
- Newsletter subscribers and unsubscribers are synchronized with your Listrak account and supression list
Listrak offers a single, integrated digital marketing platform providing personalized omnichannel solutions for retailers. The company’s retail-specific solution suite is powered by a comprehensive data hub of 360-degree shopper insights that allow retailers to create personalized campaigns across all customer touchpoints to drive incremental revenue and ROI. Listrak is solely focused on the retail industry and is uniquely qualified to help retailers optimize digital marketing campaigns by engaging customers with timely, relevant, personalized, shoppable messages across all channels, including email, mobile, social, web and stores. Listrak has more than a decade of digital marketing experience and works with leading U.S. retailers, including over 180 clients using the Magento platform such as The Grommet, Papyrus, Stio, Robert Graham and The Ready Store.
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This extension was developed by and is supported by Listrak
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