Google Universal Analytics

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Adds Google Universial Analytics to your Magento Store. Includes Ecommerce & Funnel Checkout Tracking
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Magento Connect 2.0

Magento Connect 2.0

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Google Universal Analytics

This new extensions adds new Google Universial Analytics to your Magento Store, including Ecommerce Tracking.

Google has marked their Google Universal Analytics as stable now and recommends a switch from old Google Analytics ga.js. So it's time to change NOW!

  • Adds the new Google Universal Analytics Script to your Magento store
  • compatible with all Magento CE Versions since 1.4 and all Magento EE Versions since 1.10
  • compatible with "old" Google Analytics Script
  • fast and easy installation/configuration
  • Adds script to head or before body end
  • enables ECommerce Tracking for your Magento Store
  • Funnel Tracking for Checkout
  • no template changes needed

New Features in 1.2.0

Fixed Javascript Error on Success Page

Adds Customer Group Tracking

AddsProduct Price and Availability Tracking

Adds Remarketing (displayfeature)

Google Universal Analytics Features on next Version

  • Scroll Depth Tracking
  • Customer Group Tracking
  • First Order Date Tracking
  • Number of Orders per Customer Tracking

Enhanced Ecommerce Tracking is coming soon, please don't ask about it.

Say thank you!

If you like our extension please write a short review here, so our exentsion can stay on Magento Connect.


If you need some help, please feel free and contact us at or just goto Aromicon Shop Support

If you posted a question, please write us a short message, because Magento doesn't notify us.

M1 Extension Versions

Fixing JS Error and adding new Features

2014-05-22 19:10:41
  • Version number: 1.2.0
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

Javascript Error on Success Page is now fixed
Adding Remarketing Feature
Adding Customer Group Tracking
Adding Product Availabilty and Price Tracking

Bugfixes and Funnel Tracking

2014-04-25 17:47:28
  • Version number: 1.1.0
  • Stability: Stable
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

+ Fixing Ecommerce Tracking Currency
+ Adding Custom Success Page Url
+ Adding Funnel Tracking for Onepage Checkout (opcheckout.js)

FixingMissing gua.phtml Template

2013-09-06 11:07:09
  • Version number: 1.0.3
  • Stability: Stable
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

FixingMissing gua.phtml Template

Fixing Ecommerce Tracking

2013-07-12 13:18:47
  • Version number: 1.0.2
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

Fixing Ecommerce Tracking. Ecommerce Tracking is working, now.

Going Stable!

2013-06-26 10:19:44
  • Version number: 1.0.1
  • Stability: Stable
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

Extension ist stable now! Pro Version is coming soon!
1 2

Getting 404 error

I installed and then went to System/Configuration/ and clicked on the plugin in the left-hand menu and it returned a 404 error. I reinstalled and got the same error. Thoughts?
Asked by: amlcreative
In addition to my last post, after you enable the universal analytics be sure to refresh your cache and javascript/css. If you do not do this, the tracking code will not be added to your site source code. After doing this, visit your site and refresh your browser and view source. Search for your tracking account number and confirm it's located where you specified in the admin configuration. I didn't finish fully configuring the module yet, but I am assuming you will need to do this after as well.
Answered by: sfuredi1
Date published: 2015-06-03

Out of 25 Order only 15 Order are tracked.

In my website , some Orders are tracking but some are not. What should be the problems. I am using Paypal and Credit card as Payment Method. There is no relation between orders which are not tracked. Is any setting from Google Analytics Admin? I am using Onepagecheckout module. so checkout URL is= /onepagecheckout and Success URL = /onepagecheckout/index/success.
Asked by: ajaymethaniya
Hello, I think orders which placed from mobile are not being tracked.
Answered by: ajaymethaniya
Date published: 2014-11-08

Enable or Disable Google Analytics from the Admin ?

Once I install the extension, do I need to enable or disable the Google Analytics under System > Configuration > Sales > Google API > Google Analytics
Asked by: Ammer Naber
You can use both with different Google Analytics properties. If you migrate your old Analytics Account please disable Standard Google Analytics. Kind Regards aromicon
Answered by: aromicon_de
Date published: 2014-09-03

GUA Enhanced Ecommerce

Will the extension be updated to include tracking for Enhanced Ecommerce in the Google Analytics reports?
Asked by: llmc
Sorry for the late reply. Yes Enhanced Ecommerce Tracking will come in next version. Kind Regards aromicon
Answered by: aromicon_de
Date published: 2016-07-06

Compatible with Enterprise Edition?

I see this extension is compatible up to CE 1.9. Will this extension work with EE 1.12+?
Asked by: bknutson
I would say yes. There is nothing special for the enterprise edition, but we've not tested it on entprise edition.
Answered by: aromicon_de
Date published: 2015-02-12

Is the Account ID in the settings the tracking ID?

This appears to not be working for me on the eCommerce tracking side.The code is not being added to the success page. I was wondering if it had to do with the Account ID.
Asked by: johnl
The Account Id is always th UA-xxxxxxx-x Id from your Universal Anayltics property. That ecommerce tracking code is missing, is just because your store didn't redirect to Magentos standard success url /checkout/onepage/success. With have adressed this issue in our last version so you can change the url where ecommerce tracking code is added. Kind Regards
Answered by: aromicon_de
Date published: 2014-05-02

shall we use this plugin for 2 magento stoers?

One store is using google analytics and it is working good. For the other store, we are using universal analytics. shall we use this plugin for the second store?
Asked by: agilecybersoln
Yes you can use it without any problems as long as you are using different Analytics Properties or AccountIds. You can activate this extension per storeview. Kind Regards
Answered by: aromicon_de
Date published: 2014-08-02

How To Enable Aromicon Plugin Directly

Currently i have to turn on Google Analytics from Google API in Magento and then only does Aromicon Plugin works. Unfortunately this means my reporting is being duplicated and i have duplications in my traffic and e-commerce. How do i turn on Aromicon directly, because when i turn off that GA module, it doesn't work. Have tried.
Asked by: jagdecat
This is strange?! Our Extension is a standalone Extension and doesn't use any options from the build in anlytics. So it should work without the old google analytics. To avoid duplications in tracking data you always have to setup an extra UA Property on your Google Analytics Account. Until now you can switch your old accounts to new Google Universal Analytics for your Magento Store. Regards SR aromicon
Answered by: aromicon_de
Date published: 2014-04-25

Mismatch in E-commerce transaction data being reported.

What could be the possible reasons for a discrepancy between the transaction amount being reported in UA and the backend sales database?
Asked by: AdilKhan
It's possible that your Magento store has another currency then your Analytics account. In the newer Version we will transmit the currency code to Google Universial Analytics. It's also possible that the difference cames from show values with or without tax. Kind Regards
Answered by: aromicon_de
Date published: 2014-07-05

Demographics Not Working

I can see this code in on my site but it's still not validating in Analytics that I have it on there. ga('require', 'displayfeatures'); Why isn't this working?
Asked by: mrblo0m
Did you enable tracking in your Google Analytics interface? Instructions on the page below.
Answered by: llmc
Date published: 2014-09-16
  • y_2017, m_2, d_19, h_21CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_31
  • loc_en_US, sid_18087, prod, sort_[SortEntry(order=LOCALE, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=NUM_ANSWERS, direction=DESCENDING)]
  • clientName_magento
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About the Developer

This extension was developed by and is supported by aromicon_de

Google Universal Analytics is rated 4.0 out of 5 by 22.
Rated 5 out of 5 by from Is very useful and workable extension Data provide here are accurate and very useful extension to make ease analytics.
Date published: 2015-12-10
Rated 5 out of 5 by from Data is extremely Accurate I rely on accurate data to make important decisions. I have looked into some other Magento google analytics plugins - I haven't tried any others yet because the Aromicon one has always provided accurate results. Probs a 2-minute setup process. Set and forget, providing you don't change your checkout URL =) I'm running Magento
Date published: 2015-11-11
Rated 1 out of 5 by from 404 Error Page not found. Dont work for me. i have Magento ver. Says 404 Not found error.
Date published: 2015-10-21
Rated 5 out of 5 by from Sweet as Awesome, including into the head didn't work, but setting the script to include 'Before body end' worked instantly. using thanks!
Date published: 2015-09-12
Rated 1 out of 5 by from Doesn't work says '404 Error Page not found' After installation it doesn't work. Don't have time to investigate.
Date published: 2015-03-17
Rated 3 out of 5 by from Good but... Extension works good. I install on EE 1.11 some initial issues 1. does NOT work if only enabled at website scope ONLY. I had to enable at DEFAULT Scope for extension to activate. 2. would be nice if extension was under the "Google API" section so its easily found and organized. otherwise seems to be working great.
Date published: 2015-02-10
Rated 5 out of 5 by from Very good extension Google is updating analytic code time to time continuously. please keep track on those analytic code structure updates, other wise it will become out dated. But still now there are no issues on this extension. its a very good extension and I will recommend this one. It will solve your eCommerce tracking, analytic statistics.
Date published: 2015-01-13
Rated 5 out of 5 by from Worked great!!! Just out of the box, simple installation to CE 1.8. Worked like a charm. Great stuff, thanks guys.
Date published: 2015-01-12
Rated 5 out of 5 by from Great. Works out of the box without a problem at all. Recommended.
Date published: 2014-11-05
Rated 4 out of 5 by from Funnel tracking breaks checkout progress Does what it says on the tin, however the checkout funnel tracking stops the progress section of the standard one step checkout from updating. This should be looked at.
Date published: 2014-10-30
  • y_2017, m_2, d_20, h_2
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_22
  • loc_en_US, sid_18087, prod, sort_[SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_magento

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