Google AdWords & Facebook Pixel Conversion Tracking Integration

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Magento Integration with Google AdWords and Facebook Pixel Conversion Tracking and Remarketing
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Google AdWords & Facebook Pixel Conversion Tracking Integration

Limited time offer – get this extension for only $59

New version now includes the Facebook Ads Tracking as well! Now supports the new Facebook pixel code as well!


This extension will offer you a complete set of features when integrating Magento with your Google AdWords account. Theme agnostic. Easy installation, and most importantly simply works!

This extension will offer you a complete set of features when integrating Magento with your Google AdWords and Facebook Ads accounts. Theme agnostic. Easy installation, and most importantly simply works!

The Remarketing integration is a new feature offered by Google AdWords, which lets eCommerce owners go after users who have shown interest in certain products on your cart by showing relevant ads based on these products to the users as they continue to browse online on Google properties or elsewhere. Google has an extensive network of properties and third party advertisers who allow promoting on their site's AdWords banners or Adwords ads. By sending additional key information to Google AdWords Remarketing engine, these same users are now able to be retargeted and brought back to your site for additional sales.

Facebook Ads just launched similar features, such as Pixel Conversion Tracking and Remarketing (aka Retargeting) with Custom Audiences, which are very similar and we are now offering support for both!

New features in Version 3!

  • Support for Facebook Ads Pixel Tracking
  • Support for Facebook Ads Remarketing (Retargeting) for Custom Audiences
  • Support for currency selection (per store) for Google conversion tracking


  • Easily integrate AdWords Conversion Tracking into your Magento store.
  • Easily integrate AdWords Remarketing code into your Magento store.
  • Effortlessly track ROI for your Google AdWords campaigns.
  • Integrate Facebook Ads Pixel Tracking into your store
  • Support for Facebook Ads Custom Audience Retargeting feature
  • Simple setup and configuration. No need to modify themes. Does not require web development skills.
  • Works in mutistore environment — set parameters separately for each store.
  • No monthly subscription fees - buy a license, install and you're all set!
  • 100% Money Back Guarantee

What is AdWords Remarketing?

In a nutshell, AdWords remarketing is an automation piece that helps Google's advertising engine push relevant ads in front of users after they have browsed for certain products on your site. The entire process is done automatically and you as a site owner have full control on certain ads and configuration options via the AdWords control panel. Our extension enables any Magento store to pass the proper tags and key information on to Google's Adwords behind the scenes.

Why Should I Use Remarketing with Google?

  • Reach your customers when they're most likely to buy
  • Customized audiences
  • Reach and depth
  • Efficient pricing (via Conversion Optimizer)
  • Easy ad creation

To read more about remarketing, visit these links:
Using Google Remarketing to reach people
How Google Remarketing Works

What is Facebook Pixel Tracking

Conversion Tracking allows you to measure the return on investment of your Facebook Ads and automatically optimize your Ads for success. By placing the Conversion pixel on all of the key pages of your website, such as checkouts page, adds to cart page, or registrations page you’ll be able to know how many people convert on your advertising message and which Facebook Ad drove the conversion. Read more on Facebook Ads Conversion Tracking here.

What is Facebook Ads Custom Audiences and Retargeting

Custom Audiences from your Website allows you to target your Facebook ads to audiences of people who have visited your website and remarket to people who have expressed interest in your products. Read more about Facebook Ads Custom Audiences and Retargeting here.


Please use Magento Connect Manager to upload and install our extension. If this is not an option on your Magento store, you can try to unpack and carefully upload all the files to the same folders on the server. ATTENTION! If you had previous versions of this extension installed, you need to uninstall them manually before installing via Magento Connect Manager.

Installation process is very simple. Just follow these steps:

  • Once you purchased the extension, download the installation package by logging into your account and going to My Downloadable Products section.
  • After you downloaded the installation package, log in to your store admin interface and go to System / Magento Connect / Magento Connect Manager.
  • At the "Direct package file upload" section click on "Choose file" button, select the package file you just downloaded and click "upload".
  • After upload is done, go back to the admin panel by clicking "Return to Admin" link at the top right.
  • Go to System / Cache Management and refresh the Configuration cache.
  • IMPORTANT! After finishing the initial installation steps above, you need to log out and log in back into your administration interface in order to see the extension configuration.
  • When you log in back to your admin panel, your installation process is complete and you can now configure it at System / Configuration menu.

Please read this first if you are using Apple Safari to download the installation package. By default Safari tries to open the "safe" file extensions, this includes the .tgz packages. Therefore it will uncompress the package upon download and will make it unfit for Magento Connect. To prevent this behavior in the menu bar, go Safari > Preferences. In the "General" tab, uncheck "Open 'safe' files after downloading". This will stop Safari from automatically unzipping the files. Read more on Stack Exchange here.

Please see more detailed installation instructions and a screencast here:
Installing Magento Extensions Using Connect Manager


To configure the "Google AdWords Conversion Tracking" Magento extension, please go to the System / Configuration menu at your admin panel click the "AdWords Conversion Tracking" under ACTIVO EXTENSIONS section on the left. You will see the configuration menu where you can enable or disable the extension as well as Google AdWords Conversion ID and Conversion Label (which you can get from your AdWords account, see the video screencast below for more details). You can also select Conversion Language and background color here.

Installation and Configuration Screencast:

Here IS A SHORT VIDEO SCREENCAST where we show how to install and configure the "Google AdWords Conversion Tracking" Magento extension as well as how to set up your Google AdWords account to track the conversions:

Magento Editions Compatibility

Community Edition: and above
Enterprise Edition: and above

License Agreement

This software is subject to terms and conditions of our License Agreement for Professional Extensions. You can find the latest copy of the license agreement here:

All purchases are subject to the terms and conditions outlined in our Terms of Service document. Please read it carefully.

M1 Extension Versions

Code Fix

2016-07-07 07:16:57
  • Version number: 3.3.2
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2
Fixed a minor issue with the code. The fix stops needless warnings from getting logged in system.log.

Minor Improvement

2016-07-02 06:16:18
  • Version number: 3.3.1
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2
Improvement: adjusted the default currency to be USD.

Feature Enhancement

2016-07-02 06:15:13
  • Version number: 3.3.0
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2
Added ability to customize events related to Google remarketing code.

New Facebook pixel code

2016-01-04 02:45:41
  • Version number: 3.2.0
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.9.1, 1.9.2
Implemented the new Facebook pixel code.

Add to Cart, ViewContent, Checkout Conversion standard events for Facebook conversion fracking.

Added currency to Google conversion tracking

2015-03-09 21:31:20
  • Version number: 3.1.0
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9
Added a currency selector to Google conversion tracking
1 2

Is it compatible with ENTERPRISE 1.12?

Asked by: tribalh
Yes the extension is compatible with Magento EE 1.12.
Answered by: Activo
Date published: 2014-08-29

How long will this extension track for? 365 days?

Asked by: Anonymous
The length of the tracking can be set in Google. Our extension simply does the job of passing the correct parameters to Google Adwords.
Answered by: Activo
Date published: 2014-08-29
  • y_2017, m_2, d_22, h_19CST
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  • loc_en_US, sid_11992, prod, sort_[SortEntry(order=LOCALE, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=NUM_ANSWERS, direction=DESCENDING)]
  • clientName_magento
Get Help

Support for This Extension

The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Magento Platform Support

If you need support for a Magento platform, there are different options for support depending on which Magento platform you are using. Below are links for specific platforms.


About the Developer

This extension was developed by and is supported by Activo

Google AdWords / Facebook Ads Conversion Tracking and Remarketing is rated 5.0 out of 5 by 2.
Rated 5 out of 5 by from Awesome module!! Can highly recommend it!! The title says it all!! I even asked for some extra features in the module, and they updated it within 4 days :D I used 1.9.2 magento community edition.
Date published: 2016-07-26
Rated 5 out of 5 by from Well done ! Great extension and support was excellent !! i will be using this extension as a standard for all my customers
Date published: 2013-03-01
  • y_2017, m_2, d_22, h_21
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_2
  • loc_en_US, sid_11992, prod, sort_[SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_magento

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