Email ― Follow Up Email

  • Popularity Score 5202 Popularity Score

    Popularity ScoreReferrals to Site/Downloads

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Trigger emails have proven to be a reliable tool of marketing with a high rate of response and conversation
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Email ― Follow Up Email

With the Magento Follow Up Email extension, you can follow up your customers with fully automated emails.
Trigger messages have proven to be a reliable tool of email marketing with a very high rate of response and conversion. They can bring up to 40% of the total income that you receive through the email distribution.

Some companies do not want to annoy their customers, and so do the mailing once a month. Some companies would like to send emails to the customers much more often, but they do not have the resources to prepare the high-quality emails weekly. With this extension, you will not lose the huge potential of email marketing.

The extension allows you to solve the following tasks:

  • to turn the potential customers into buyers
  • to remind on the abandoned cart
  • to do the cross-sell based on the previous sales
  • to remind of yourself the old customers who have not visited your site for a long time
  • to offer a discount
  • to remind customers of the need to re-order (for example, if you sell consumables)
  • to congratulate on birthday or other celebration
  • to maintain good relationship with customers, to increase their loyalty

Upon the occurrence of an event (making order, change of the order status, new abandoned cart, etc.), the extension automatically generates the chain of emails to be sent to the customer for a certain period of time, thereby reminding the customer of your store, order, cart, bought products, etc via email. Before sending the letter, the extension analyzes the previous activity of the customer based on rules (opening letters, go to the link, making order, number of reviews), and depending on it can change the message chain (generate new emails or cancel old emails).

Improve Conversation Rate

  • Track and send emails to visitors who abandons a checkout
    Extension track all shopping carts and can send follow-up to customers or not registered visitors who fill email at checkout page (ajax email capture)
  • Restore customer shopping cart just by one click on direct link in email
    Additonaly extension can auto-login customers

Sell more and build customer layalty

  • A winback messagge email message
    Extension can send a winback message after some time out to customers who not visit store
  • A product recommendation email message
    Extension can send product recommendation emails based on previous customer purchases
  • Review request email message
    Extension can automatically send ask review emails after some time. Additonaly you can configure mail-chain with few messages, if customer not place review after first email.
  • Greet customers on their birthdays
  • Ability to integrate coupons in email
    You can specify what shipping rule related with email and extension will automatically generate unique coupon code to each email with ability to set up coupon lifetime

Analyze the efficienty and improve your emails


With Follow Up Email you can easy tracking your email marketing performance and improve it.

  • Performance statistics for the email marketing
          –  percentage of opening mails
          –  percentage of clicks
          –  percentage of successful transitions (purchases)
  • Ability to set data for tracking in Google Analytics
  • Detailed statistics for each company / trigger

For Administrators

  • Extended set of events
    Email chain can be triggered and cancelled by one of these events:
          –  Customer Logged In
          –  New customer signup
          –  Customer birthday
          –  Customer activity
          –  Newsletter subscription
          –  Newsletter unsubscription
          –  Order obtained new status
          –  Order obtained '###' status
    Shopping cart
          –  Abandoned Shopping Cart
          –  Product price was changed
          –  Product was added to Wishlist
          –  Wishlist shared
  • Flexible rules and conditions
    Ability to specify additional rules for start and stop of trigger:


    – Group
    – Lifetime Sales
    – Number of reviews
    Shopping cart
    – Total quantity of products
    – Total count of products
    – Subtotal
    – Product(s)
    – Total quantity of products
    – Total count of products
    – Grand Total
    – Product(s)
  • Intuitive email builder
    Extension provide wysiwyg email editor. Also extension include few predefined email templates and designes
  • Ability to import email templates from MailChimp
  • Ability to set the trigger's period of activity
  • Email Chain

  • Ability to specify a delay of sending mails in days, hours, minutes
  • Ability to specify different coupons for different items of the chain in emails
  • Ability to display additionally Related Products, Associated Products, Upsells Products in emails
  • Ability to view the sent mails
  • Ability to view the queue of mails to be send
  • Ability to run generating of mail chain for already past events
  • Ability to specify an SMTP email server to send mails (google, yahoo ...)
  • Sandbox mode
    If sandbox mode enabled, all emails are send to the test email

Additional Features

  • Direct link to unsubscribe in email
  • Direct linkt to viewing the email in browser (not display correctly? View in browser)
  • Rapid going from the mail to the store with automatic authorization

Extra Features

  • Easy to install, easy to upgrade, just copy to use
  • Support multiple stores and multiple languages
  • 100% open-source
  • 30-days free support
  • 30-days money back guarantee
  • No core modifications. Safe Magento updates

Visit Extension Page


Check Demo

Backend Demo

User Manual

Check extension User Manual here

M1 Extension Versions

There are no uploaded releases.


Where is the birthday field?

1. My Magento site theme doesn't include a birthday field during registration or newsletter sign up. How would I capture people's birthdays so I can send out a birthday message and coupon with this mod? 2. Does this mod create coupons or just coupon codes?
Asked by: ModQs
Hello, 1. You can enable this field at System / Configuration / Customer Configuration, option "Show Date of Birth" 2. Our extension automatically generate coupon codes for existing Shopping Cart rules.
Answered by: Mirasvit
Date published: 2015-10-31

Custom Fields

We've created a separate area which controls all of our customers. Is it possible to pick off variables off areas from the DB and tag it with a trigger? So custom variables basically?
Asked by: smivers
  • y_2017, m_2, d_20, h_12CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_2
  • loc_en_US, sid_19566, prod, sort_[SortEntry(order=LOCALE, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=NUM_ANSWERS, direction=DESCENDING)]
  • clientName_magento
Get Help

Support for This Extension

The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Magento Platform Support

If you need support for a Magento platform, there are different options for support depending on which Magento platform you are using. Below are links for specific platforms.


About the Developer

This extension was developed by and is supported by Mirasvit

Email ― Trigger Email Suite is rated 5.0 out of 5 by 31.
Rated 5 out of 5 by from Awesome extension. I love it and my customers too. The Mirasvit support was great as always. I feel stupid that I didn´t buy this extension before, it saves so much time and money.
Date published: 2017-01-31
Rated 5 out of 5 by from Very good extension A must have for all merchant ! I recommand it whitout any hesitation.
Date published: 2017-01-16
Rated 5 out of 5 by from Very useful Very useful extension from a great developer. The extension is very useful and works out of the box. The support is also great and the Mirasvit staff members are friendly and helpful.
Date published: 2016-12-28
Rated 5 out of 5 by from I love this :) It's great extension which give me many capabilities in selling and sending email to my clients. The technical support is great, quickly resolve my problems.
Date published: 2016-11-28
Rated 5 out of 5 by from Abandoned cart extension that you must have I bought this extension mainly because I wanted to retain abandoned carts. Because this is one of the few extensions that can catch customer's e-mail address on the fly, so I gone with Mirasvit for the second time. Extension turned out to be great addition to our store. Abandoned carts worked instantly and got us back few customers just after 2 hours from the installation. I really recommend this extension.
Date published: 2016-10-15
Rated 5 out of 5 by from Great ! Great module, great support ! This kind of tool can be very expensive ( CRM) with fewer features and monthly charges ... I recommend this module also because it's an one time fee with free upgrades :) !
Date published: 2016-09-09
Rated 5 out of 5 by from Very happy with our choice! Reliable extension. Great functionality. Steady updates. Recommend!
Date published: 2016-08-19
Rated 5 out of 5 by from Works great Installed in newly built site, works fine as described
Date published: 2016-08-19
Rated 5 out of 5 by from Always love Mirasvit Extension and Supports! Since I run a rental online store, I need user to upload their required document to their account. And my life will be easier if this extension can helps me to remind me if a customer upload their data! This is not their standard feature. So I asked their support Alexey Varlamov about the possibility to create a trigger relating to this needs. Before 24 hours, He sent me an update include a file that they created a new function based on my needs! Now I have trigger Customer Account Update in my store! This is above my expectation!
Date published: 2016-08-01
Rated 5 out of 5 by from Great extension and support! Great extension and super Support. I love this company and his extensions.
Date published: 2016-06-25
  • y_2017, m_2, d_20, h_17
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_31
  • loc_en_US, sid_19566, prod, sort_[SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_magento

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