Yappn is a ground breaking, real-time multilingual technology that specializes in converting the true way people communicate and interact in everyday life. Yappn helps brands and individuals break down communication barriers among today’s global communities. Thus empowering both consumers and companies to be social, conduct commerce, provide support and communicate freely on multiple digital platforms without a language barrier. Yappn has achieved this technology breakthrough by creating a proprietary set of algorithms specifically designed to translate the short-burst, colloquial language that consumers use when interacting online. Algorithms are customized for companies’ and/or communities specific terms and then integrated into their digital platforms using products such as Windrose Global Ecommerce to seamlessly translate social, customer service and ecommerce content into nearly 70 languages in real-time.