Customer Segments & Pricing

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Create customer segments and targeted offerings. Restrict access to Products, Pages and Blocks using segments
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Magento Connect 2.0

Magento Connect 2.0

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Customer Segments & Pricing


To test all extension features before buying, please login into the demo environment with the following data

Store Admin:
Username: demo
Password: demo12323
Navigate to the "Customers/Customers Segments" menu

Know your customers

Having the ability to segment your customer base let's you make more rationalized decisions about content, prices, organization, marketing and support. Now this extension also supports guests accounts.

Create segments with criteria that is relevant to your store. For example: need to do a product recall? Easily select all the customer that bought that specific product. Want to know the details about order from a specific region made using a specific payment method, shipping method with a subtotal greater than 1000? Easily. You can have an unlimited number of conditions

Targeted Offerings with Product Prices per Segment

Not only this extension gives you the ability to segment your customers, but also allows you to define product prices per segment

Yes, this means you can know reward your top customers with specific product prices. Have the segment updated daily so your customers are always in the right place.

You can also use Customer Segment as a rule condition when creating Shopping Cart Promo Rules. Offer free shipping or a discount to a specific customer segment.

The level of control you have over your customers and product prices is now unlimited

You can also setup segment prices as a percentage of the original price. This way you don't have to keep updating segment prices

Access Control

This extension allows you to restrict product, page and block viewing to customer's segments

Do you have a special information just for a specific segment? Well, you can now restrict access to a product, page or block by segment(s)

Every time a customer from a specific segment visits your store, they can see an exclusive message. No better way to communicate with them...


Licentia Customer Segments extension keeps track of your segment numbers, so you can check record evolution for each segment

This gives you the opportunity to further analyze a segment behavior trough time. Is the number of customers who made purchases over 1.000,00 decreasing? Or increasing?

Overtime information in crucial so your store managers can take the right actions against the most accurate data possible

Manual Control

You also have the ability to manually add a customer to a specific segment.

Do your company have a special relation with a customer? Or with another company? For more granular control you can now manually assign a customer to a segment in order to make use of ACL and product prices

Don't worry. A customer manually added to a segment can only leave manually. So yes, you can have segments with manually and automatically assigned customers

Available Segment Conditions

  1. Customer Attribute
    •  Every single customer attribute will be available here. Email, first name, last name, etc.
  2.  Customer Activity
    • Days with an abandoned cart
    • Days to anniversary
    • Customer Age
    • Days with a pending payment for an order
    • Days since last complete order
    • Days since first complete order
    • Days since last review
    • Days since last product tagged
    • Days since account creation
    • Number of Reviews
    • Number of Tags
    • Number of Completed Orders
    • Percentage of Completed Orders
    • Lifetime Sales Amount
    • Lifetime Sales Average
    • Percentage of Global Average Order Amount
    • Viewed Products in the category
    • Viewed Products in the last 7 days in the category
    • Views Products frequently in the category
    • Viewed Products with the attribute
    • Viewed Products in the last 7 days with the attribute
    • Views Products frequently with the attribute
    • Bought Products with the attribute
    • Bought Products in the last 7 days with the attribute
    • Bought Products frequently with the attribute
    • Viewed products with SKU
    • Viewed products with SKU in the last 7 days
    • Viewed products with SKU frequently
  3. Newsletter Activity (requires Licentia Email Marketing extension to be installed)
    • Percentage of Clicks Vs Opens
    • Percentage of Clicks Vs Sent
    • Percentage of Opens Vs Sent
    • Percentage Conversions Vs Sent
    • Conversions Amount
    • Conversions Number
  4. Customer Equity & LTV (requires Licentia Customer Equity & LTV extension to be installed)
    • *Every equation defined in the extension *
  5.  Previous Order – Cart Attribute
    • Subtotal
    • Total Items Quantity
    • Total Weight
    • Payment Method
    • Shipping Method
    • Shipping Postcode
    • Shipping Region
    • Shipping State/Province
    • Shipping Country
    • Ordered Date
    • Promotion Rule Applied
  6. Previous Order – Product Attribute
    • *Every available product attribute

Web Services Support

Do you have external analytics apps or services? Do not want to export information all the time?

This extensions allows you to fetch segments information and segments records so your external analytics can be up-to-date.

And we use Magento built-in web service system. So it's really easy. It is...
$client->magnaSegmentsRecords($session, SEGMENT_ID);

It's built to be fast

We build as much meta-data as possible. Customer's activity Information of is updated as it happens, so building a segment records can be done in a couple of minutes even with tens of thousands of customers

We also perform as much queries as possible using Zend_Select, so no events, or similar, are dispatched. All because of speed

Some real case examples

Attributes Usage - It's a very powerful way to know, not only the products, but also a common attribute customers view. You can segment not only by attribute, but much more interesting, per attribute value. If you have a manufacturer attribute you can create a segment of users who view ,or bought, products from a specific manufacturer. The same way you can use to segment customer's gender, if you have such attribute defined. Linking this to the power of Email Marketing extension, you can send really targeted campaigns by knowing the subset of customers who are interested in a defined brand.

Price Variations - You just want to reward your most loyal (and you define the meaning of the loyal word) customers. Give them lower prices and make sure they know they are special. Why not reward your customers who have more than X reviews, added some tags and never failed a payment? They will appreciate the recognition and will spread the word

Demographic - This is just basic. If you know were your customers are from you can offer a more personalized experience to serve them and to increase your retention rate

Premium offers - One criteria in the conditions is the "Percentage of Global Average Order Amount" which basically means how above or below the order average your customer is. If you have a segment of customer with a "Percentage of Global Average Order Amount" of 200, that means their order amount is twice as much as the order average. Take good care of these

Missing Customers - Try to regain some "old" customers by creating a segment of customers who bought more than twice, but the last purchase date was over 6 months ago. Make some special offer to this group to regain their interests and maintain their loyalty.

Third-party Integration - This extension supports web-services. Your company probably has an in-depth analytics software. Integrate this extension with it, so you have always the most up-to-date information.

Extensions Integration - This extension is so powerful that we couldn't just not integrate it with our other extensions. This means that our Email Marketing extension supports sending campaigns to a specific segment, our Customer Equity supports reports per segment and our Banner Management one supports display of banners per Segment


If you bought your extension and you found an issue with it you have 14 days to contact us in order to fix. If we can't provide you a fix in a timely manner (up to 48h) we will refund your money

Source Code

This extension source code is 100% open source


Click to download this extension manual


This extension is compatible with Magento 1.5+

M1 Extension Versions

Bug Fix

2014-10-23 21:34:41
  • Version number:
  • Stability: Stable
  • Compatibility: 1.7, 1.8, 1.8.1, 1.9

Fixes bug where customers were being faulty assigned as guests

Bug Fix

2014-10-11 12:14:04
  • Version number:
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9

Fixes issue during cron execution

Bug Fix

2014-10-11 11:30:30
  • Version number:
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9

Fixes issue when not customers where found while building segments

Bug Fix

2014-10-08 18:16:07
  • Version number:
  • Stability: Stable
  • Compatibility: 1.7, 1.8, 1.8.1, 1.9

Fixes issue with segments not being updated automatically

Bug Fix

2014-09-26 21:04:08
  • Version number:
  • Stability: Stable
  • Compatibility: 1.7, 1.8, 1.8.1, 1.9

Fixes a bug in stores with multiple websites
1 2 3

Guest accounts?

Does it also work for customers which check out as guests? In order to optimize the conversion rate we chose to offer guest checkout, which turned out to be quite popular among our visitors. Although they don't create an account at our store, they still sign up for our newsletter. Thus to use the extension to it's fullest capabilities, it would be great if it also adds the guest accounts to the segments!?
Asked by: phrench
Guest accounts support was added in the latest release. Please report any issue you may find to
Answered by: licentia
Date published: 2014-11-22

not getting the option on new page

no setting for customer segment on new page
Asked by: psysid
Hi, Segments ACL and Product Prices are disabled by default. Go to "System/Configuration/Catalog/Customer Segments" and change their status. Please find more information in the manual in the overview tab. Regards,
Answered by: licentia
Date published: 2014-07-19

How can I update segments?

There is "Auto Update Segment" but I want to do this manually. How can i do this ?
Asked by: Bayma
Hi Bayma, To manually update a specific segment, when in Segments List, click on the last column "Records" and then click on the top right button "Update Segment". Segment will be updated next time your cron runs. Regards,
Answered by: licentia
Date published: 2015-01-10

Where can I add manually customer to segment ?

Hi ! It's written in the documentation that we can add manually a customer to a segment but I can't find where in the magento interface. In which screen is this possible ? I am using magento CE
Asked by: remipixight
Customer -> Manage Customers Action combobox there is "Add To Customer Segment" option.
Answered by: Bayma
Date published: 2015-01-10
  • y_2017, m_2, d_21, h_3CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_4
  • loc_en_US, sid_21463, prod, sort_[SortEntry(order=LOCALE, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=NUM_ANSWERS, direction=DESCENDING)]
  • clientName_magento
Get Help

Support for This Extension

The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Magento Platform Support

If you need support for a Magento platform, there are different options for support depending on which Magento platform you are using. Below are links for specific platforms.


About the Developer

This extension was developed by and is supported by licentia

Customer Segments & Pricing is rated NaN out of 5 by 3.
Rated 4 out of 5 by from Não aparece o produto Segui os passos no manual para habilitar o plugin, e criei uma regra para o produto só aparecer quando estiver logado e o email conter ".com" O produto não aparece para nenhum dos casos, logado (contendo ".com" no email) ou deslogado. Na minha listagem de Segments a colunas "records" e "última atualização" aparecem sem dados. Ao inserir/alterar só aparecem as abas "Geral" e "condições"; Aparentemente o plugin não está funcionando muito bem, pois some com o produto mas não segue a regra. estou usando a versão 1.8 do Magento. Como posso resolver esse problema?
Date published: 2014-11-04
Rated 4 out of 5 by from Segments Evolutions showing no records found I have Created the customer segmnet based on some condition which are already associated with customers. But the Segments Evolutions showing no records found. I have assigned this created segment under product price. its not working there Is this because of the issue with evalution ? is there anything i need to do extra ? please advice .. its seems like its a very useful extension . but unfortunatly its not working for me . I have installed this in magento in my local machine. please help
Date published: 2014-05-09
Rated 5 out of 5 by from Thank you so much ... its a very Useful Extension Very useful extension .. Great Job Is there any option to include the Customer Segment within Catalog Price rule conditions. ?
Date published: 2014-05-09
  • y_2017, m_2, d_20, h_23
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasreviews, tv_0, tr_3
  • loc_en_US, sid_21463, prod, sort_[SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_magento

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