Rocket Web

Google Shopping Feed

  • Popularity Score 8941 Popularity Score

    Popularity ScoreReferrals to Site/Downloads

    0 0 1+ 1+ 250+ 250+ 1000+ 1000+ 10000+ 10000+

  • Professional Solution Partner
The #1 Google Shopping extension for Magento. Used by thousands of sites globally, recommended by Google reps.
Compatible with:
This extension is currently unavailable on Magento Connect. Please contact the developer.

You will be re-directed to the developer's website to complete your purchase.

You must be registered and logged in to get extension key.
In order to get this extension, you must be logged in to the Magento Community. Click here to login or register.
You must choose from Magento Connect Version or 2.0.
Learn more

Magento Connect 1.0 change

Previous Next

Google Shopping Feed

Google Shopping Feed (now part of Rocket Shopping Feeds) from Rocket Web is the only recommended solution for Google Shopping in the January 2014 Magento Search Engine Optimization book from Packt Publishing.

Buy Now | Try the Demo - click Install in New Store under Add to Cart button

Advanced Criteria Google Wants

Simply put this is the most advanced, feature rich extension for Google Shopping in existence. If you don't just want to get some of your products, somewhere in Google Shopping listings but rather want to do everything you can to dominate Google Shopping, this is the extension for you. Installation and configuration help is available from an expert.

This extension meets international requirements and all specifics for apparel products as well.

As with any Google Shopping extension, expect that you may have to do some data entry to be able to send Google info it requires. Our extension make this as painless as possible to format a feed according to Google's full specification.


  • FTP Uploads Support
  • NEW Google Inventory Feeds
  • Supports Multiple Currencies For Each Store
  • Improved Feed Management Interface
  • Customized Template
  • On-Demand Feeds
  • Create Multiple Feeds for Each Store

The features of this extension were driven by an internet marketing expert, not developers. The main goal was to get as close as possible to excellent feed data + zero maintenance once the feed is setup. Plan to invest a few hours to watch our videos, read documentation and work with your store's catalog data. Or you can contract Rocket Web to do this for you. Either way, this may very well be your best investment of the year. Installation instructions, videos and extensive documentation is available on the product page for Rocket Web's Google Shopping Feed for Magento extension.

Google Shopping Feed for Magento benefits

Award-Winning Developers

Certified Magento Developers spent 1000's of hours creating the best Google Shopping Extension on the market. Our track record speaks for itself.

  • Most Innovative Magento Enterprise Site of 2012
  • Most Transformed Magento Enterprise Site of 2013
  • 2013 Magento Website of the Year Winner
  • 2014 Magento Website of the Year Winner


We created a demo, so you can can test our extension before you purchase. See for yourself why Google Recommends our product over the competition.

Try Google Shopping Feed before you buy: Demo - click Install in New Store under Add to Cart button

More Information

There is an extensive library of information to guide you through the process. The Video Tutorials, FAQ, and User Guide contain step by step directions for setting up your feed and answering any questions you may have.

For more information, feel free to read our extensive documentation.

Get Google Shopping Feed

Get Google Shopping Feed: Buy Now

M1 Extension Versions

Increased 3rd party support

2015-08-10 19:08:13
  • Version number: 1.6.1
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9
  • Support for Aitoc_Aitcbp Cost-based automatic pricing extension
  • Support for Ayasoftware's Simple pricing
  • Including Weee tax (Eco Tax) in product pricing
  • New directives to output images managed by MagicToolbox_Magic360 extension
  • Landing pages autoselect now supports configurable swatches
  • Detects google re-marketing tag on product pages and updates the products ID based on the option selection.
  • Better microdata implementation on product pages to work with customized themes.
  • Bypass flat category collection data.
  • Missing weight for out of stock configurable
  • Custom stock statuses without specifying the custom status attribute, skips all products
  • Global setting "Skip out of stock" also skips In stock variants
  • Error: unexpected T_FUNCTION
  • Enable extension just for a store-view doesn't work
  • Brand is no longer overridden by default in Grouped and Bundles children
  • [SCP] Configurable products don't fetch price from simples when price is empty, don't fetch sale price at all.
  • Special price on configurable children with mark-up don't add mark-up
  • A valid bundle, with no options, takes all available options
  • Single quotes in column titles generate an error in javascript
  • Badly formatted output of concatenate directive
  • Fatal errors for PHP 5.2 or lower caused by json_encode
  • Identifier_exists directive return false when only one identifier has value.
  • Fix the upgrade script removing the by Google Category By Category and Product Type By Category values for version < 5.3
  • Fix Sale Price for configurable associates having price that vary by option.
  • Remove grouped and configurable associates that are disabled from the feed.
  • Enhance Item_Group_Id directive to split a configurable product into multiple parent products by non-variant options like: shirt_style, fit, than vary them by color, size, material or pattern.

Google automatic item updates

2015-08-10 16:54:25
  • Version number: 1.6.0
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9
  • Custom Options - support base magento feature. Simple products with custom options can now be detailed in the feed as options combinations per row.
  • Added support for WebShopApps Productmatrix shipping extension
  • EE Gift Card products can now be exported
  • Fix missing #fragment from associated products URL. Ex. use of #utm_source=google_shopping instead of ?utm_source=google_shopping.
  • Fix controller permission to work with SUPEE-6285 security patch.
  • Fix URLs when not using server rewrites
  • Refactored Apparel configuration section
  • Catalog rules now use the logged-out group, so you can correctly exclude rules from applying in the feed if they don't apply to guests (Google only sees logged-out prices)
  • Yes/No attributes now export correctly
  • Configurable products with 0 price are now correctly skipped
  • Better skip counts for complex products
  • item_group_id is a default column
  • fix URLs when server rewrites are off
  • Quotes and double quotes in titles and descriptions now export correctly
  • Product Type using Magento Category now works correctly on multiple storeviews

advanced features, support for only including certain categories, many fixes

2014-11-10 19:55:23
  • Version number: 1.5.20
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
Version 1.5.20
  • Adding bundle options to overwrite cumulative weight.
  • Adding admin setting for overwriting configurable sub-items availability for out of stock parent item.
  • Checked EE and CE compatibility.
  • Support WebShopApp MatrixRates
  • Bundle products apparel now have the option to detail sub-items
  • Add map directive capabilities to Replace Empty feature
  • Remove duplicate configurable sub-items when they are visible in catalog instead of not visible individually.
  • Bundle sub-item form unique URLs which autoselect on product page bundle options so that the feed item matches information on page
  • Implement description fallback logic for configurable apparel sub-items using "Associated products - Fetch description from"
  • Moved submit products with no image setting to Skip product with empty setting.
  • Refactor including products only from selected categories for easier output only specific categories
  • Add support for apparel size_type and size_system
  • Force qty = 1 for grouped products when is not defined.
  • Fix batch mode freeze after an incomplete batch run. Added lock file cleanup for this situation.
  • Fix shipping methods list in config dropdown to reflect the config scope
  • Force shipping request to SalePrice if Price is not set; this fixes wrong shipping info been computed for methods with price threshold.
  • Fix price rounding issue when includes tax price
  • Fix grouped product price - include tax
  • Fix configurable sale price - date range issues
  • Fix hasSpecialPrice errors, causing invalid special price to show up for some products.
  • Fix configurable price when no configurable attributes are found in product definition.
  • Fix showing special price instead of catalog rule price when special price is not effective.
  • Fix unique URLs for associated configurable items
  • Fix grouped product to include the tax when using min price from the group of products.
  • Grouped price fix when set to compute sum of the associated items
  • Fix bundle pricing with special price
  • Allow special price of children to be overwritten with values from the configurable
  • Fix price excluding tax on bundle and configurable
  • Fix special price including tax.
  • Fix segmentation fault for grouped products
  • Fix infinite price overwrite loop

feed path change, new languages, adwords price buckets, organic internet simple configurable products support

2014-06-26 16:55:15
  • Version number: 1.5.19
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
  • IMPORTANT UPGRADE NOTE: changed default feed storage path to [path to magento]/media/feeds/ ... upgrade customers who do not have a directory specified in settings -> Feed path of the extension config will have their feeds moved from var/rw_google_base to media/feeds. To keep your feed in var/rw_google_base please put var/rw_google_base in the Feed path field
  • add support for organicinternet/magento-configurable-simple extension
  • create price ranges and apply labels to them. To be used with 'Adwords Price Buckets' directive in column map.
  • add support for new locales / languages, da-DK, tr-TR
  • fix, map additional image link for configurable and grouped follow same logic as image link, depends on the associated products mapping mode switch.
  • add support for bundle with dynamic weight
  • fix store domain in additional image link
  • fix product url directive function when the column is different than "link"
  • change default of "Apply Catalog Price Rules" to Yes

new directives, change fallback logic, allow for submitting non-apparel configurable parents, replace empty column with static values

2014-02-26 03:08:44
  • Version number: 1.5.18
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1
  • Removed the Manufacturer / Brand directive to use a direct attribute code in the column map. Older versions are been automatically updated in the config so that it uses the new setup.
  • Moved Adwords mapping to Directives so that any column name can be mapped to them.
  • Changed fallback logic of mapping attributes to: Attribute Value > By Category setting > Static Value
  • Add directive "Identifier Exists" for automatic detection of it's value based on brand, mpn and gtin values.
  • Add directive "Parent Product Id" to replace the old "Apparel - Item Group Id", so that the same output can be used for all products not just apparel
  • Add option to replace column empty values with Static Values as part of the Replace Empty function
  • Fix apparel identification to include replace empty values rules
  • Fix support for UK feed colour column

Are Google sales feed back to Magento?

When products are sold on Google, is the sale fed back to Magento and stock levels updated in Magento? Or this only a one way feed to Google?
Asked by: h22solutionsltd
Google will list your products for sale but when a customer attempts to make a purchase they are directed to your site. Magento is still responsible for displaying and selling the product. Stock levels are updated in Magento just like all other sales on your site.
Answered by: Rocket Web
Date published: 2016-04-09

Issues Generating Data Feed

Hi there I am having trouble generating a feed from the admin panel, I have been able to generate multiple feeds in the past. When I press &quot;Generate Feed Now&quot; a new window opens and then nothing, it doesn't time out it just displays a blank window. I have left this window open for over 12 hours and still no indication of anything. Can anyone suggest anything to try? I'm quite desperate and need to get this issue fixed. Callum
Asked by: FTG_Cal
If generating the feed file from the extension seems to be timing out you may have to increase the memory in php or the max execution time. Also, please make sure that there is enough space where the feed file is written to. In addition, check the apache error logs and see if increasing the apache timeout setting. If you are still having trouble please submit a ticket at and we would be more than happy to help.
Answered by: Rocket Web
Date published: 2015-08-01

Update to Multiple Feeds question

Does your extension support multiple simultaneous feeds for different countries? An example would be an account with 1 Canada feed and 1 USA feed. Is this available or on your road map? If on the road map can you advise when we can expect this be available? Thanks Nick
Asked by: Deniro72
We have a version in beta now that allows for this. It will be released within a month. If you purchase before this, you can ask for the 2.0 version by opening a support ticket with your order number at
Answered by: Rocket Web
Date published: 2016-03-19

how to set up this extension ?

I did't get the place where I will enter google credentials (account id and password). I searched on internet they mention the steps: 1) select System &gt; Configuration 2) under Sales, select the Google API tab. 3) Click to expand the Google Shopping section. but i did't get google shopping section in magento. I am using Magento CE- So without google credentials , How this extension link products with google. Thanks.
Asked by: rupesh_kumar
Our extension does not use the Google API but rather generates a text based feed on your server. This feed can then be updated via cron on a nightly basis. When you log into Google Merchant Center you can then point Google to this feed and tell it to fetch the feed each day as well.
Answered by: Rocket Web
Date published: 2014-05-08

Is your extension 100% open source?

Some extensions use encryption and are not 100% open source, Is your extension 100%. Also can I use the same code base for multiple domains/sites and update the license for each site in the backend ?
Asked by: oumsofiane1
We do not ue encryption or obfuscation, it's 100% open. Yes you can use the same codebase across projects. Purchase options for multiple installs are outlined here:
Answered by: Rocket Web
Date published: 2015-11-21

Multiple feeds

Is it possible to generate/manage multiple feeds (for the different websites) ?
Asked by: leeroybrun
On Feb. 17, 2015 Rocketweb's support gave the following response to my similar inquiry: Inquiry: &quot;Does your extension support multiple simultaneous feeds for different countries? An example would be an account with 1 Canada feed and 1 USA feed.&quot; Response: &quot;As of the latest version each store view can only generate 1 feed so if you have different store views that correlate to different countries then our extension would work in this instance. We will be releasing a version that outputs multiple feeds per store view but additional steps would need to be taken for targeting different countries with multiple feeds since certain countries have different specifications.&quot;
Answered by: KevinVantage
Date published: 2015-08-01

Getting 404 Error when selecting the plugin in configuration page

I'm getting a &quot;404 page not found&quot; error when I try to enter the tab of the plugin in Systems &gt;&gt; Configuration. I've followed the instructions provided and replaced the files via FTP and I've also flushed the cache. Can you please advise what I need to do to fix this issue.
Asked by: wilsonKwikweb
Yes, this can happen sometimes when installing extensions. If you log out of the admin and log back in, the issue should fix itself.
Answered by: Rocket Web
Date published: 2014-06-14

Is there any compatibility with Magento 2.0?

Asked by: foravis
Yes the Magento 2 version can be found here: We've changed the name to Rocket Shopping Feeds and let you create additional custom feeds in addition to Google Shopping.
Answered by: Rocket Web
Date published: 2017-01-14

How does the per-store license work?

Is the license based on number of Magento installs? Or by the number of stores on the same Magento install?
Asked by: RedNinja
This is licensed per Magento install. So if you have 100 stores views in a single Magento install that's one license. If you have 2 stores, each with separate Magento admin login locations, that's 2 licenses.
Answered by: Rocket Web
Date published: 2014-05-08

May I know command for cron job?

Asked by: techno_deviser
Here is the Crontab- */5 * * * * /bin/sh MAGENTO_PATH/ Please refer to our document about how to implement the CRON here-
Answered by: Rocket Web
Date published: 2017-02-07
  • y_2017, m_2, d_22, h_20CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_18
  • loc_en_US, sid_9945, prod, sort_[SortEntry(order=LOCALE, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=NUM_ANSWERS, direction=DESCENDING)]
  • clientName_magento
Get Help

Support for This Extension

The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.

Magento Platform Support

If you need support for a Magento platform, there are different options for support depending on which Magento platform you are using. Below are links for specific platforms.


About the Developer

This extension was developed by and is supported by Rocket Web

Google Shopping Feed is rated 2.4 out of 5 by 80.
Rated out of 5 by from When I installed with this key, got this result "Connection string is empty". What is the problem? Could someone help me? Thanks:)
Date published: 2012-12-20
Rated out of 5 by from I've been using this for a while now without any problems, the only thing is it's not showing all products in the feed, I'm guessing because they might be search only or something like that they aren't showing, is there a way to show all products regardless of status?
Date published: 2012-12-18
Rated out of 5 by from Hi I have this installed and it mostly runs fine, however the feed that is being generated currently stops after 252 lines, it should be much longer than this so I'm missing a lot of products. Is there a reason for this and how do I fix Thanks
Date published: 2012-10-25
Rated out of 5 by from I have this Installed In, I have the "Submit only products of these types" set to "Configurable Only" however when the feed is generated, It shows only Simple Products and maybe 2 or 3 Configurable. I only want it to show configurable products only.
Date published: 2012-10-04
Rated out of 5 by from I've been using this for a few weeks and all was good, then I got a message from google saying: Expiration date is in the past (290 errors) Please make sure that the expiration date is in the future. Value = 2012-09-23 So the feed is sending a date of the 23rd sep to google. where is the expiration date taken from, I can't see it anywhere
Date published: 2012-09-25
Rated out of 5 by from All set up but now have a problem with submission of grouped products. The feed contains a sum of all items within the grouped product instead of just listing lowest price, anyone having the same issue? Any thoughts? Thanks
Date published: 2012-09-16
Rated out of 5 by from Works here with, so far no issues. Keep up the great work.
Date published: 2012-09-05
Rated out of 5 by from Works perfectly for me (Germany). Was searching a long time for a good solution to generate the google feeds. for google merchant center - don't know why I didn't find this Extension. Not only grat functional range (configuration in admin) but also a very good documentation! Nearly thrilled! ConFX
Date published: 2012-08-26
Rated out of 5 by from I can't get the feed to generate. Cron is running every 5 minutes as verified in my /var/log/syslog Someone please tell me what I need to do to get cron to pick up the script. Thanks.
Date published: 2012-08-01
Rated out of 5 by from not show in menu products "Google base"
Date published: 2012-07-20
  • y_2017, m_2, d_22, h_22
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_5, bvpage2n
  • co_hasreviews, tv_0, tr_80
  • loc_en_US, sid_9945, prod, sort_[SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_magento

In order to upload extension, you must be logged in to the Magento Community. Click here to login or register.



* Required Fields

Close window

Forgot Your Password?

Please enter your email below and we'll send you a new password.

* Required Fields

Close window


To upload extension you must be logged in.

* Required Fields

Close window

You are using an outdated browser

We built Magento Connect using the latest techniques and technologies.
This makes Magento Connect faster and easier to use.
Unfortunately, your browser doesn't support those technologies.
Use the links below to download a new browser or upgrade your existing browser.