Rocket Web

Google Shopping Feed

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The #1 Google Shopping extension for Magento. Used by thousands of sites globally, recommended by Google reps.
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Google Shopping Feed

Google Shopping Feed (now part of Rocket Shopping Feeds) from Rocket Web is the only recommended solution for Google Shopping in the January 2014 Magento Search Engine Optimization book from Packt Publishing.

Buy Now | Try the Demo - click Install in New Store under Add to Cart button

Advanced Criteria Google Wants

Simply put this is the most advanced, feature rich extension for Google Shopping in existence. If you don't just want to get some of your products, somewhere in Google Shopping listings but rather want to do everything you can to dominate Google Shopping, this is the extension for you. Installation and configuration help is available from an expert.

This extension meets international requirements and all specifics for apparel products as well.

As with any Google Shopping extension, expect that you may have to do some data entry to be able to send Google info it requires. Our extension make this as painless as possible to format a feed according to Google's full specification.


  • FTP Uploads Support
  • NEW Google Inventory Feeds
  • Supports Multiple Currencies For Each Store
  • Improved Feed Management Interface
  • Customized Template
  • On-Demand Feeds
  • Create Multiple Feeds for Each Store

The features of this extension were driven by an internet marketing expert, not developers. The main goal was to get as close as possible to excellent feed data + zero maintenance once the feed is setup. Plan to invest a few hours to watch our videos, read documentation and work with your store's catalog data. Or you can contract Rocket Web to do this for you. Either way, this may very well be your best investment of the year. Installation instructions, videos and extensive documentation is available on the product page for Rocket Web's Google Shopping Feed for Magento extension.

Google Shopping Feed for Magento benefits

Award-Winning Developers

Certified Magento Developers spent 1000's of hours creating the best Google Shopping Extension on the market. Our track record speaks for itself.

  • Most Innovative Magento Enterprise Site of 2012
  • Most Transformed Magento Enterprise Site of 2013
  • 2013 Magento Website of the Year Winner
  • 2014 Magento Website of the Year Winner


We created a demo, so you can can test our extension before you purchase. See for yourself why Google Recommends our product over the competition.

Try Google Shopping Feed before you buy: Demo - click Install in New Store under Add to Cart button

More Information

There is an extensive library of information to guide you through the process. The Video Tutorials, FAQ, and User Guide contain step by step directions for setting up your feed and answering any questions you may have.

For more information, feel free to read our extensive documentation.

Get Google Shopping Feed

Get Google Shopping Feed: Buy Now

M1 Extension Versions

Increased 3rd party support

2015-08-10 19:08:13
  • Version number: 1.6.1
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9
  • Support for Aitoc_Aitcbp Cost-based automatic pricing extension
  • Support for Ayasoftware's Simple pricing
  • Including Weee tax (Eco Tax) in product pricing
  • New directives to output images managed by MagicToolbox_Magic360 extension
  • Landing pages autoselect now supports configurable swatches
  • Detects google re-marketing tag on product pages and updates the products ID based on the option selection.
  • Better microdata implementation on product pages to work with customized themes.
  • Bypass flat category collection data.
  • Missing weight for out of stock configurable
  • Custom stock statuses without specifying the custom status attribute, skips all products
  • Global setting "Skip out of stock" also skips In stock variants
  • Error: unexpected T_FUNCTION
  • Enable extension just for a store-view doesn't work
  • Brand is no longer overridden by default in Grouped and Bundles children
  • [SCP] Configurable products don't fetch price from simples when price is empty, don't fetch sale price at all.
  • Special price on configurable children with mark-up don't add mark-up
  • A valid bundle, with no options, takes all available options
  • Single quotes in column titles generate an error in javascript
  • Badly formatted output of concatenate directive
  • Fatal errors for PHP 5.2 or lower caused by json_encode
  • Identifier_exists directive return false when only one identifier has value.
  • Fix the upgrade script removing the by Google Category By Category and Product Type By Category values for version < 5.3
  • Fix Sale Price for configurable associates having price that vary by option.
  • Remove grouped and configurable associates that are disabled from the feed.
  • Enhance Item_Group_Id directive to split a configurable product into multiple parent products by non-variant options like: shirt_style, fit, than vary them by color, size, material or pattern.

Google automatic item updates

2015-08-10 16:54:25
  • Version number: 1.6.0
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9
  • Custom Options - support base magento feature. Simple products with custom options can now be detailed in the feed as options combinations per row.
  • Added support for WebShopApps Productmatrix shipping extension
  • EE Gift Card products can now be exported
  • Fix missing #fragment from associated products URL. Ex. use of #utm_source=google_shopping instead of ?utm_source=google_shopping.
  • Fix controller permission to work with SUPEE-6285 security patch.
  • Fix URLs when not using server rewrites
  • Refactored Apparel configuration section
  • Catalog rules now use the logged-out group, so you can correctly exclude rules from applying in the feed if they don't apply to guests (Google only sees logged-out prices)
  • Yes/No attributes now export correctly
  • Configurable products with 0 price are now correctly skipped
  • Better skip counts for complex products
  • item_group_id is a default column
  • fix URLs when server rewrites are off
  • Quotes and double quotes in titles and descriptions now export correctly
  • Product Type using Magento Category now works correctly on multiple storeviews

advanced features, support for only including certain categories, many fixes

2014-11-10 19:55:23
  • Version number: 1.5.20
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
Version 1.5.20
  • Adding bundle options to overwrite cumulative weight.
  • Adding admin setting for overwriting configurable sub-items availability for out of stock parent item.
  • Checked EE and CE compatibility.
  • Support WebShopApp MatrixRates
  • Bundle products apparel now have the option to detail sub-items
  • Add map directive capabilities to Replace Empty feature
  • Remove duplicate configurable sub-items when they are visible in catalog instead of not visible individually.
  • Bundle sub-item form unique URLs which autoselect on product page bundle options so that the feed item matches information on page
  • Implement description fallback logic for configurable apparel sub-items using "Associated products - Fetch description from"
  • Moved submit products with no image setting to Skip product with empty setting.
  • Refactor including products only from selected categories for easier output only specific categories
  • Add support for apparel size_type and size_system
  • Force qty = 1 for grouped products when is not defined.
  • Fix batch mode freeze after an incomplete batch run. Added lock file cleanup for this situation.
  • Fix shipping methods list in config dropdown to reflect the config scope
  • Force shipping request to SalePrice if Price is not set; this fixes wrong shipping info been computed for methods with price threshold.
  • Fix price rounding issue when includes tax price
  • Fix grouped product price - include tax
  • Fix configurable sale price - date range issues
  • Fix hasSpecialPrice errors, causing invalid special price to show up for some products.
  • Fix configurable price when no configurable attributes are found in product definition.
  • Fix showing special price instead of catalog rule price when special price is not effective.
  • Fix unique URLs for associated configurable items
  • Fix grouped product to include the tax when using min price from the group of products.
  • Grouped price fix when set to compute sum of the associated items
  • Fix bundle pricing with special price
  • Allow special price of children to be overwritten with values from the configurable
  • Fix price excluding tax on bundle and configurable
  • Fix special price including tax.
  • Fix segmentation fault for grouped products
  • Fix infinite price overwrite loop

feed path change, new languages, adwords price buckets, organic internet simple configurable products support

2014-06-26 16:55:15
  • Version number: 1.5.19
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
  • IMPORTANT UPGRADE NOTE: changed default feed storage path to [path to magento]/media/feeds/ ... upgrade customers who do not have a directory specified in settings -> Feed path of the extension config will have their feeds moved from var/rw_google_base to media/feeds. To keep your feed in var/rw_google_base please put var/rw_google_base in the Feed path field
  • add support for organicinternet/magento-configurable-simple extension
  • create price ranges and apply labels to them. To be used with 'Adwords Price Buckets' directive in column map.
  • add support for new locales / languages, da-DK, tr-TR
  • fix, map additional image link for configurable and grouped follow same logic as image link, depends on the associated products mapping mode switch.
  • add support for bundle with dynamic weight
  • fix store domain in additional image link
  • fix product url directive function when the column is different than "link"
  • change default of "Apply Catalog Price Rules" to Yes

new directives, change fallback logic, allow for submitting non-apparel configurable parents, replace empty column with static values

2014-02-26 03:08:44
  • Version number: 1.5.18
  • Stability: Stable
  • Compatibility: 1.4.2, 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1
  • Removed the Manufacturer / Brand directive to use a direct attribute code in the column map. Older versions are been automatically updated in the config so that it uses the new setup.
  • Moved Adwords mapping to Directives so that any column name can be mapped to them.
  • Changed fallback logic of mapping attributes to: Attribute Value > By Category setting > Static Value
  • Add directive "Identifier Exists" for automatic detection of it's value based on brand, mpn and gtin values.
  • Add directive "Parent Product Id" to replace the old "Apparel - Item Group Id", so that the same output can be used for all products not just apparel
  • Add option to replace column empty values with Static Values as part of the Replace Empty function
  • Fix apparel identification to include replace empty values rules
  • Fix support for UK feed colour column
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