SMTP Email Marketing

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Fully featured Email Marketing extension. Recurring campaigns, A/B, follow ups, coupons, conversions...
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Magento Connect 2.0

Magento Connect 2.0


SMTP Email Marketing

Important Information

Support: (GMT timezone)


You can access a demo version of this extension using the following data:
Username: demo
Password: demo12323
Usage: Navigate to the main top-menu "Email Marketing"


This extension is a fully featured Email Marketing extension for Magento that gives you high-end features. Giving you the ability to use your own SMTP server, you can now send as much emails as you want All the features you need, but most important: with the most powerful data-source. When you subscribe to other services, most of them don't have the ability to load customer information and activity to increase your chances of conversion.

Not only you have the most recent information at your disposal, but also it never leaves your server. No data is sent to anywhere else.

Main Features List

  • Campaigns
  • Recurring Campaigns
  • A/B Campaigns
  • Autoresponders
  • Follow-Ups
  • Coupons Integration
  • Conversions
  • Interests
  • Goals
  • Abandoned Cart
  • Product Recommendation based on Customer Activity
  • Real-Time Reports
  • Transactional Emails
  • Send Emails based on probability of opening time
  • Automatic reorder reminders

Sending Flexibility

You have a very flexible set of options to filter your campaigns recipients. You can send to specific customer groups, store views, customer segments and interests. Or you can send to all!

Shopping cart abandonment

:: Send automated emails to customers with products in their shopping cart


:: Create recurring campaigns and let Magento do the work for you.
:: Merge the power of segments, widgets and recurring campaigns and have a newsletter being sent every day to customers who made their last purchase 3 months ago. Every day a new group of customers will receive that newsletter. Make them an offer based in an existing promo rule. Or why not send an email one week after the customer last purchase with products related to the ones he bought? If a customer buys a printer, next week he can receive such products as toners, paper, or anything else.
:: If you know the life span of your product you can have Magento send your customers two days before product life span a reminder and a promo code. Schedule campaigns so you can build the Christmas or any other holiday in advance.

Previous Customers

Do you need to send important information to your previous customers? Maybe your supplier decided for a recall. Can you do it? Yes. This extension allows you to send emails to your previous customers (guests included) for communications and other important information that is not related with Email Marketing

Automatic reorder reminder

Now you can send automatic reminders to customers who purchase a product and it has a defined EOL after purchase. Even better, if the customer already ordered that product more than once, the system will automatically calculate the next reminder date for you. This is a great way to increase your reorder ratio and create a loyalty customer base.


:: Now you can know how much return are you having from you campaigns.
:: If your customer receives an email, clicks in a link from that same email and then buys something from your store you just got a conversion. Congratulations about that.
:: You have a summary per campaign and customer. You can also see a detailed view of every purchase that was made for that specific campaign or from that specific customer.

Customer activity

:: This extensions user activity widget allows you to recommend different products to each customer. But the great part is that the products customers get recommendations are based on their activity in the store. No random products to show or trying to guess anything. This widget can be placed in your campaigns or directly in your online store.
:: Build recommendations based on activity like: most products views, category views, wish list, abandoned carts, related products, recent or attributes lists.
:: This widget can understand user activity to such extent that he knows what attributes your customers navigate and redefine searches. An example. If you have a computer and smartphone store, we know what type of products your customer wants and what subset. So, he can be only interested in Nokia products in the red color. We can recommend him that.

A/B Campaigns

:: Does your marketing department have really great ideas they can't decide which one to use?
:: Now you can create two versions of your campaign and have the system test it for you. A small percentage of subscribers will receive the version A and another small percent- age version B. After a defined number of days the system will see which one wins, and send the main percentage of emails using the winning campaign.
:: Winner can be determined by opens, clicks, conversions or manually

Transactional Emails

:: Use this extension to send Magento's transactional emails using your SMTP server

Coupons integration

:: Send a unique coupon in every email you send in your campaign. Taking advantage of this extension coupon widget, allows you to create a unique coupon for every email. That coupon can only be used once
:: Force a match between a coupon and the newsletter email. In this case you know only that customer can use that coupon.

Multi-Level Autoresponders

:: Create autoresponders with multiple and different actions
:: Create autoresponders with conditional actions
:: Create auto responders for certain actions triggered by your subscribers.
:: • Customer – New
• Customer – Login
• Customer – Last Activity
• Customer – Days to Anniversary
• Customer – New Abandoned Cart
• Campaign – Open
• Campaign – Click
• Campaign – Click specific link
• Order – New
• Order – Bough Specific Product
• Order – Order Status Changes
• Search – New Search
• Product – Lifespan Product
• Product – New Tag
• Product – New Review
• Product – New Review on bought product

Follow Ups

:: Send Follow Ups to your customers
:: Send Follow Ups only to subscribers who have open/un-open their email, click/no click and made a purchase or not
:: Send Follow Ups only to subscribers from a certain segment
:: Send multiple Follow Ups per campaign


:: Define goals to achieve and keep track of evolution.
:: This extension gives you the possibility to track conversions, subscribers, views and clicks.
:: Further refine your goals by track campaigns, segments, lists or globally


:: Real time clicks, conversions and opens
:: Have in deep reports about a campaign
:: Know who and from where are your customers


Segments are powered by Licentia Customer Segments ( You must install this extension in order to use Segments within your Email Marketing

M1 Extension Versions

Bug Fix

2014-10-16 14:28:47
  • Version number:
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9

Fixes bug introduced with latest release

Bug Fix

2014-10-16 13:56:09
  • Version number:
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9

Restores support for SMTP servers with no authentication needed.

Bug Fix

2014-10-02 18:16:06
  • Version number:
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9

Fixes bug when syncing data between customer and subscriber

Bug Fix

2014-10-02 17:48:09
  • Version number:
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9

Fixes issue auto-add subscriber to list


2014-10-01 11:11:51
  • Version number:
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9

Added option to by templates from marketplaces
Get Help

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About the Developer

This extension was developed by and is supported by licentia

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