Google Analytics+ by Fooman

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Additional features and advanced analytics for the default Google Analytics module.
Compatible with:
This extension is currently unavailable on Magento Connect. Please contact the developer.

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Magento Connect 1.0 change

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Google Analytics+ by Fooman


Provides additional features and advanced analytics for the default Google Analytics module:

• Supports Google Universal Analytics (Classic Analytics are no longer supported)
• Generate more sales through improved conversions! Create a comprehensive sales funnel by tracking every step of the checkout process (including sections retrieved via AJAX during one-page-checkout) - pinpoint precisely where potential customers are 'dropping off' during the checkout process
• Optionally track to a secondary profile
• Optionally enter a domain name - useful if you want to combine multiple sites in a single analytics account
• Filter your reports by customers
• Track Adwords conversions for purchases
• Categorise items on transactions
• Dynamic Remarketing Tags

Development version
An in development version for developers can be obtained from github.


• Install the extension using the instructions in The Ultimate Guide to Installing Magento Extensions
• This extension is a beta release - if you choose to download it via Magento Connect Downloader, on Magento 1.5 and above you need to enable BETA in your Magento Connect Downloader Settings
• Install the latest version for Magento 1.4 and higher. For Magento and below, use version 0.8.7
• Refer to the Fooman Google Analytics + User Manual for configuration instructions

Further Information

Feel free to contact us at to report any suspected bugs with the extension, however please note that we are unable to provide individual support or troubleshooting advice via our support email address - see our general FAQ for more details. If an error still persists after following the troubleshooting advice above, please either contact your Magento developer, purchase our professional installation service from the Fooman website, or disable the extension.

For a changelog, refer to the Fooman website for a changelog.

M1 Extension Versions


2013-02-11 21:40:23
  • Version number: 0.11.3
  • Stability: Beta
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
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You must choose from Magento Connect Version or 2.0.
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Magento Connect 1.0 change

Fix missing file from package


2013-02-11 08:21:32
  • Version number: 0.11.2
  • Stability: Beta
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
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Magento Connect 1.0 change

filter out getAdditional ajax calls, remove rc=variable (only c=1 is now used when a visitor becomes a customer)


2012-07-09 21:03:17
  • Version number: 0.11.1
  • Stability: Beta
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
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You must choose from Magento Connect Version or 2.0.
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Magento Connect 1.0 change

fix regression


2012-06-07 12:31:30
  • Version number: 0.11.0
  • Stability: Beta
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1,, 1.7
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Magento Connect 1.0 change

compatibility with Magento 1,7.0.0
new feature to allow tracking in another currency - thanks and initial patch by Samuel Borgman


2012-02-06 05:05:30
  • Version number: 0.10.6
  • Stability: Beta
  • Compatibility: 1.4,, 1.4.2, 1.5, 1.6, 1.6.1
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Magento Connect 1.0 change

Allow configuration of conversion label via the back-end.

Product sales by Category not showing in GA

We recently upgraded to 1.9x and have the latest Fooman GA+ extension. All settings remained the same in the upgrade and reporting well. Products and Categories changed slightly in our store but nothing major... they're a mix of Simple Products and Configurable (with hidden simple products assigned). We are no longer seeing product sales by Category in GA. I've checked configuration and no attribute is assigned to "Category Tracking Attribute" which should pick the first Category a product in cart is assigned to, correct? Any other ideas as to why this would not be tracking any more? Technically the product pages aren't accessed thru a category landing page, although they all are assigned to a category. They are linked mainly from the homepage directly. I wouldn't think that would have anything to do with it since it sounds like the extension will find the first category any product is assigned to. thanks
Asked by: Rich1000
It seems the issue was that 1.9 adds the built-in Universal feature, and that was being confused with Fooman Analytics Plus being enabled. Of course, Fooman includes the category conversions, but the built in does not. Sorry for the confusion, but for anyone that hasn't seen the Universal option added into core Magento, it is a little confusing to ensure that's disabled, and then enable the Fooman a little further down. Thanks
Answered by: Rich1000
Date published: 2016-07-02

Will this work if we upgrade to the new Universal Analytics?

Hi - I just wanted to know if you have tested the functionality of this module with the new Google Universal Analytics? Will it still work when we upgrade to the new Google Analytics platform?
Asked by: BigShoeZam
Universal Support is now available as well in the Magento Connect release.
Answered by: Fooman
Date published: 2015-01-24

Will this extension be upgraded for the transfer to Universal Analytics?

According to Google Analytics documentation users are recommended to upgrade to Universal Analytics as soon as possible. Unfortunately UA does not support remarketing or demographics/interest reports but it will in phase 3. What is the plan to support the new platform? We don't intend to make the switch until Phase 3 when remarketing is supported but I'd like to plan ahead. Thanks!
Asked by: kray0151
From version 0.15. we now offer universal analytics support
Answered by: Fooman
Date published: 2015-02-21

is this extension using analytics.js or ga.js?

Google are encouraging all users of analytics to move to the Universal Analytics service i.e. use analytics.js rather than ga.js See Does this extension support Universal Analytics?
Asked by: pglock
This extension now offers support for both universal (analytics.js) and classic analytics (ga.js) depending on your settings.
Answered by: Fooman
Date published: 2015-02-21

Error: Fooman_Common required

Hi, when I tried to install this extension, I got a "there's been an error processing your request" screen and the report file showed this error: Module "Fooman_GoogleAnalyticsPlus" requires module "Fooman_Common". If I look at the xml on modules folder, it shows a fooman_common dependency: depends Mage_GoogleAnalytics/ Fooman_Common/ /depends Is fooman_common another extension different from this one that needs to be installed prior to googleanalytics+? If that is the case, you should write somewhere clear on this page. If it is not, how can I solve this problem? thanks
Asked by: luciad
Hi, thanks for your reply. I, in fact, installed it from zip. But installing the two modules separately (common first, analytics+ after common) worked perfectly, thank you again
Answered by: luciad
Date published: 2016-07-09

Content groupings

I would need to add content groupings and add one line after : ga('create', 'UA-123456-789', 'auto'); For instance: ga('set', 'contentGroup1', 'groupname'); Is it possible to modify the tracking code manually with your plugin?
Asked by: offrench
Hi there, Yes, this is possible. To modify it, please copy app/design/frontend/base/default/template/fooman/googleanalyticsplus/universal.phtml to your theme and change it accordingly. Cheers,
Answered by: Fooman
Date published: 2015-10-10

Why is this beta?

I noticed that this is still listed as "beta". Are you planning on moving it to "stable" anytime soon?
Asked by: dpalme
Hi there, The extension works but the version on Magento Connect is labeled beta. The reason for this is that every few months either Magento or Google Analytics changes. Cheers,
Answered by: Fooman
Date published: 2015-09-12

Do you have a version that is compatible with ENTERPRISE 1.12

Asked by: tribalh
Hi there, Currently there is no officially supported Enterprise version of this extension. Other customers have successfully used the community edition of this extension on Enterprise, it's just that this has not been fully tested by us yet.
Answered by: Fooman
Date published: 2014-01-18

Double code

Hi, We keep getting the Analytics code twice in the head. Checked everything and cleared cache, it just keeps being inserted twice. Any idea why? Also, does the demographics and interest feature work out of the box, or do we have to change the code a bit?
Asked by: Paulus
Hi there, The currently released version of Google Analytics has not been marked compatible with this version of Magento (1.8.1) due to changes in Magento's Google Analytics extension. You might want to try the development releases from which will resolve the double up. The change required for enabling the demographics and interest feature is the same as using Google's Remarketing Script - which is a setting the extension offers. Cheers,
Answered by: Fooman
Date published: 2014-06-28

Does this extension support Enhanced E-Commerce?

Hi, I'm looking into this extension and I was wondering if there is support for Enhanced E-Commerce, like described on this page: If it's not in, are you planning to insert it and what will be the timeline in that case? Thanks in advance!
Asked by: gerben1986
Hi there, We currently do not have immediate plans to include Enhanced E-Commerce. Please follow this feature request here for further updates. Cheers,
Answered by: Fooman
Date published: 2015-03-28
  • y_2017, m_2, d_22, h_22CST
  • bvseo_bulk, prod_bvqa, vn_bulk_0.0
  • cp_1, bvpage1
  • co_hasquestionsanswers, tq_37
  • loc_en_US, sid_2222, prod, sort_[SortEntry(order=LOCALE, direction=DESCENDING), SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=NUM_ANSWERS, direction=DESCENDING)]
  • clientName_magento
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About the Developer

This extension was developed by and is supported by Fooman

Google Analytics+ by Fooman is rated 1.4 out of 5 by 68.
Rated 5 out of 5 by from Excellent Extension Easy to deploy and setup. The only thing I would suggest is to implement a way to activated "Enhanced Links Attribution", I know it's just a single line of code, "('require', 'linkid', 'linkid.js');". Despite that, it's a great extension, a 'must have' actually. Best regards...
Date published: 2015-05-29
Rated 5 out of 5 by from Easy to use, easy to configure Easy module to deploy and setup, much appreciated. Did however find a slight layout error; base/default/layout/googleanalyticsplus.xml:15 <action method="unsetChild" ... > <name>google_analytics</name> <block ... /> </action> Should be <action method="unsetChild" ... > <name>google_analytics</name> </action> <block ... /> Thank you for this module Best regards Alex
Date published: 2015-03-25
Rated 1 out of 5 by from BROKE MY SITE!!! Followed the instructions from the PDF and now my site doesn't work! Emailed support with NO response. really disappointed after seeing all the great reviews. I'm using 1.9
Date published: 2014-12-07
Rated 4 out of 5 by from Remarketing Errors Hi, According to Google, the Re-marketing tag needs to include the custom parameters even when the information is blank. As an example, the homepage should read as follows: <script type="text/javascript"> var google_tag_params = { ecomm_prodid: '', ecomm_pagetype: 'home', ecomm_totalvalue: '' }; </script> Currently, with the Fooman Google Analytics for Magento the homepage reads: <script type="text/javascript"> var google_tag_params = { ecomm_pagetype: 'home', }; </script> Is this something that can be fixed? Thank you,
Date published: 2014-07-28
Rated 4 out of 5 by from Bug in order tracking code Nice module. But no order tracking code on success page when order was done via payment gateway. I think that developers should look at this issue.
Date published: 2014-07-09
Rated 3 out of 5 by from Duplicated google tracking code After installed, there are two same tracking codes.
Date published: 2014-06-14
Rated 5 out of 5 by from Easy to install and provides useful business insights This module was easy to install and worked out of the box on our magento store. The ability to easily integrate Google Analytics has allowed us to have good quality analytics from day one of moving to our new shopping cart platform. The funnel analysis is particularly useful. This helped us to identify conversion issues early and resolve them quickly with design tweaks. Highly recommended.
Date published: 2014-02-08
Rated 5 out of 5 by from Great extension, could benefit from an update Great extension. Can be installed and uninstalled without issues. Could benefit from an update since some tracking methods are deprecated, such as _trackPageLoadTime. Nonetheless I believe Fooman is a great contibutor to the Magento community. Kudos!
Date published: 2014-01-27
Rated 5 out of 5 by from Product submission selection options Hi, I'ved used this extension for a few months now and it proving extremely useful. However one improvement I may suggest to save time and generating errors with google merchant is to be able to filter products by availability.. In Stock - Out of Stock so you avoid submitting items that are rejected because they're 'Out of Stock'. I've found that submitting items that are out of stock, slows and even halts the submission process with Google Merchant. Otherwise a great extension.
Date published: 2013-12-17
Rated 5 out of 5 by from Install error Hi. I am happy to see so many enjoy this extension. But I get error after installing on my Magento 1.7. Fatal error: Call to a member function toOptionArray() on a non-object in /home/pandapqc/public_html/magshop/includes/src/Mage_Adminhtml_Block_System_Config_Form.php on line 427 This is the error msg that appears when I try to go to; Configuration / Sales / Google API. I have tried to log out and in again. Anyone with any idea?
Date published: 2013-11-02
  • y_2017, m_2, d_22, h_19
  • bvseo_bulk, prod_bvrr, vn_bulk_0.0
  • cp_2, bvpage2n
  • co_hasreviews, tv_0, tr_68
  • loc_en_US, sid_2222, prod, sort_[SortEntry(order=FEATURED, direction=DESCENDING), SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_magento

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