Retain Customers with MailChimp / eCommerce 360 Integration by Windsor Circle

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Integrate Magento to MailChimp / eCommerce 360.
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Retain Customers with MailChimp / eCommerce 360 Integration by Windsor Circle

This integration automates retention programs and brings customers back to buy more

Windsor Circle provides retailers using MailChimp & Magento the power to retain more customers with data-driven email marketing campaigns, Including:

  • New customer welcome emails
  • Post-purchase thank you & product education series
  • Dynamic product recommendations
  • Predictive up-sell, cross-sell, and hot-combo emails
  • Best customer rewards and threshold-based offers
  • Replenishment campaigns for products that need to be refilled
  • Win-back campaigns to churning customers
  • Abandoned Shopping Cart Recovery emails w/ Anti-Gaming technology (addtl. fee)
  • Annual Subscriptions for our Magento / MailChimp extension starts at $4,200/year

    Your Subscription includes:

  • 5 day or less installation guarantee
  • One month launch phase, which includes set-up of 10 automated retention campaigns
  • Ongoing strategic coaching, training, technical support, and additional campaign set-up
  • Access to a wide retention marketing knowledge bank
  • Interested in learning more? Check out a demo of our integration: Email us at: | Call 877.848.4113

    Exclusive Features

    Segment Builder

    3 years of historical data
    Plus all Magento customer, product and purchase history data moving forward, plus Magento Custom Fields. This data is analyzed and loaded into MailChimp custom fields or relational tables.

    Retention Analytics Suite
    Instantly visualize all of your eCommerce data in a powerful dashboard. Understand key metrics like AOV, CLV, Latency, Customer Scores and more by date range, segments, store, and more.

    70+ Actionable Data Fields
    Available in MailChimp to power dynamic personalization, lifecycle marketing, and segmentation.

    RAMP Starter Email Package
    Our team of professional designers will leverage your branding standards to build 10 retention email templates, ready for launch in 30 days.

    Retention Revenue in 30 Days
    Your new RAMP 10 emails, plus additional custom segmentation, will bring you new revenue from your existing customers in 30 days – guaranteed.

    Onboarding & Training
    Onboarding & ongoing training and support from a dedicated Client Success Manager.

    Installation Guarantee
    We stand by our 5 Day Promise - our Technical Onboarding Specialists will complete installation and guarantee your Magento customer data is live in your MailChimp account within 5 days or less, or you get 30 days free on your subscription.

    Software Includes
    Data cleansing, de-duplication, and augmentation with predictive data and customer scores, to enable dynamic marketing personalization & lifecycle automation.

    Interested in learning more? Check out a demo of our integration: Email us at: | Call 877.848.4113

    Extension Details

    Guaranteed, Enterprise-Grade Data Integration

    Our extension automatically imports 3+ years of customer, product, and purchase history data from Magento into MailChimp, plus all going-forward data. This integration instantly provides direct access to actionable data directly into MailChimp.

    Our Magento & MailChimp integration automatically identifies, and updates key customer segments, including:

  • Best Customers
  • Big Spenders
  • Churning Customers
  • One time buyers
  • Last year’s Holiday shoppers
  • Predictive Retention Analytics

    Windsor Circle’s retention analytics suite visualizes all your customer, product, and purchase history data through over 70 charts and graphs. You can slice and dice your data by date range, customer segment, Magento store and more. Our predictive algorithms ID new customer segments, retention opportunities, products to cross-sell, optimal email cadence, and automatically determine product re-order dates, win-back dates, and more.

    Multi-Variable, Automatic Customer Segmentation

    Windsor Circle’s extension then automatically imports and updates your Magento customer, product, and purchase data into custom fields in MailChimp. You’ll be able to set up highly targeted segments based on purchase history, behavior, score, and category and product preferences. Windsor Circle automatically builds and loads unique segments like your last year’s Holiday shoppers, your new 1x buyers, your Valentines Day shoppers, and more into your MailChimp account.

    Relational Table Friendly

    Our Magento Extension has the ability to push full tables into MailChimp, including a customer table (profile attributes or subscriber information), an orders table (when orders happened, total basket size, coupon, etc.), and an order details table (specific products, quantity, etc.)

    With relational tables, marketers can be very specific around when products were bought, and increase the complexity of their retention program.

    Custom Fields as Defined in Magento

    In addition to customer, product, and purchase history data, Windsor Circle can sync custom fields that you have defined in Magento for each store with your marketing platform. For example, you can sync fields like:

  • Brick and mortar store location of purchase
  • Margin of product
  • Name of sales representative associated with Order
  • Birth day of customer.
  • Data-Driven Marketing & Retention Automation

    Now that we’ve analyzed your data and strategized with your team, it’s time to retain more customers! Using our software, you’ll be able to implement a wide range of automated, segmented, or personalized marketing campaigns, including:

  • New customer welcome emails
  • Post-purchase thank-you emails
  • Product education series
  • Dynamic product recommendations
  • Predictive up-sell, cross-sell, and hot-combo emails
  • Best customer rewards and threshold based offers
  • Replenishment campaigns for products that need refills
  • Win-back campaigns to churning customers
  • Product Recommendations

    Our Magento to MailChimp integration creates product recommendations unique for each customer. Our software will set up fields in MailChimp containing individual product details, including product SKU, name, description, image, html link, pricing, thereby enabling you to send highly targeted, unique, and dynamic recommendations to customers based on multiple factors – automatically!

    Product Replenishment, Re-Order, and Re-Fill Campaigns

    Windsor Circle powers automated and predictive replenishment campaigns for products that a customer uses up and will likely need to re-order or re-fill. Our software automatically estimates the buying cycle of a particular consumable product, based on aggregate and individual purchase behavior, and then sends customers personalized reminder emails about replenishing the product.

    Abandoned Shopping Cart Recovery Software

    Automated recovery campaigns, powered by Windsor Circle, provide each recipient with rich product information on the exact items that were left in their abandoned cart and our solutions allows for one click ordering by providing a direct link to your checkout page.

    Our Magento Cart Recovery solution is available as a stand-alone product, or an upgrade to this extension.

    Get Started

    Simple Integration

    It's easy to get Windsor Circle's Magento to MailChimp plugin installed and running.

    1. First, purchase and download the software package with installation instructions from our website.
    2. Next, upload the software to your Magento account. Contact our team for help.
    3. Third, set up an account and subscription service with our team, and we’ll fully activate the extension within 5 business days.

    At that point, we start pulling customer purchase records from Magento, analyzing them, and uploading the customer information directly to MailChimp.

    About Us

    Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized and automated lifecycle marketing programs, connecting e-commerce platforms, email marketing software, and other data sources; analyzing customer purchase history and behavior; and automating customer loyalty, cart recovery, product recommendation, and other segmented email campaigns.

    Interested in learning more? Check out a demo of our integration: Email us at: | Call 877.848.4113

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    • 2016-05-25 T12:27:05.052-05:00
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    About the Developer

    This extension was developed by and is supported by WindsorCircle

    Rated 5 out of 5 by 8 reviewers.
    Rated 5 out of 5 by Windsor Circle a valuable part of the Pennington & Bailes Team Professional, reliable, trustworthy, and teammate are the first words that come to mind when I think of the great service and team at Windsor Circle. Automation and having a reliable partner like Windsor Circle is especially valuable for a small/mid size business like ours. The automation takes a ton work and time off our hands, even working while we sleep. We use the Windsor Circle dashboard on a daily basis as it gives us reliable and real time customer data to use in our marketing. Another feature that we've just started to use and are already finding it to be valuable, is the segment builder. We can create dozens of highly targeted customer segments in minutes. We're just starting to scratch the surface of all the different features that Windsor Circle offers, and with the great team they have on staff to help make sure we're getting the most out of their program we look forward maximizing everything they have to offer. May 29, 2015
    Rated 5 out of 5 by Great service! We've been using Windsor Circle for years, and love working with them. We highly recommend Windsor Circle. Thank you! May 14, 2015
    Rated 5 out of 5 by Awesome Product for Taking Retention to the Next Level We were looking for a partner that would allow us to implement advanced retention marketing techniques without spending a huge amount of money. We evaluated all of the major ESP's with integrated services and ended up selecting Windsor Circle along with Mailchimp. The extension takes all of our daily sales data and updates our subscriber lists and populates profiles based on their purchase history, lifetime value and runs RFM analysis to determine a contact's relative value. We have used the extension to set up a welcome series, replenishment campaigns, best customer emails, anniversary campaigns, win back series and to send single sends to specific customer groups. We get a strategy manager along with the service that helps our in house email team learn and decide what to work on next. Plus we get reporting on lifetime value and retention revenue. For the price point and feature set you really can't go wrong with this product. March 19, 2015
    Rated 5 out of 5 by Works extremely well. I am extremely happy with this application. The support from the company has been great, and I'm able to segment and target my list extremely well. It works as described and very easy. Really, a no-brainer, and not quite sure why I didn't implement this sooner. July 30, 2013
    Rated 5 out of 5 by Excellent This is an excellent add on to Magento. We are able to highly target our customer list and send specific emails. I highly recommend MailChimp. April 15, 2013
    Rated 5 out of 5 by Windsor Circle is simply great The Windsor Circle extension was super easy to install and we were able to launch campaigns immediately. All of our targeted campaigns with this tool have been incredibly successful. We've targeted purchasers who meet certain criteria to get a post-purchase survey. We've also done autoresponders that remind people to purchase based on the purchase cycle of particular items. Additionally the lapsed purchaser blast we did when we first started using Windsor Circle was a great success. The Windsor team is accessible and helpful. I love that they are based in the U.S. The previous re-marketing extension we tried was from an off shore company. Our developer wasted time trying to install it and it never worked. April 10, 2013
    Rated 0 out of 5 by Windsor Circle is a must-have for online retailers. More comprehensive contact data from Magento enables smarter segmentation in MailChimp...which enables more revenue! Highly recommend this extension. Eric Boggs July 1, 2012
    Rated 0 out of 5 by We have been using Windsor Circle now for about half a year and we can only report back, that its absolutely amazing! If you thought you could do some cool segmentation with just MailChimp, then just wait til you try Windsor Circle - It will blow your mind! Today we use this MailChimp and Mangeto integration for both regular campaigns, autoresponders and much more. There is no end to what you can do with the data provided by WC. As an example, we where able to successfully run a campaign, that targeted old customers, who hadn't bought anything in the past six moths, who where previously big spenders and bought from specific categories. We targeted them, sent them three emails and looked at the orders rolling in. That campaign is now turned into a autoresponder, so we never will loose track of old customers again! Rock on Windsor Circle - Eep eep! Cheers, Janus B. Christensen June 27, 2012
    • 2016-05-25 T12:26:45.194-05:00
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