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The purpose of this extension is to provide a fully integrated solution for using Mixpanel's advance analytics tracking alongside your Magento store. This extension uses Mixpanel best practice approach to tracking a customer data.
How to Use:
Simply install the extension then configure it with your Mixpanel token (System -> Configuration -> Mixpanel) and you are ready to go. Make sure to Flush Cache and Login/Logout of admin
When a customer registers on your store all actions will be associated with that customer in Mixpanel's people tracking. If a customer is unregistered on your Magento store and becomes registered as part of the checkout process all events tracked to that customer will be aliased and then associated with that customer when they become registered at your store. All actions of guest customers will be tracked including revenue.
This extension tracks the 3 key events that make up your checkout conversion funnel. It supports the standard Magento Checkout process and also supports the popular OneStepCheckout extension.
When a customer completes and order the revenue is tracked alongside your customer data in Mixpanel using their Revenue tracking features.
Event: customer action
Values (Magento Checkout):
People Tracking Screenshots:
View of events and properties tracked associated with People record.
Product views are tracked to "view_product" and contain a property of "sku".
Add to cart event is tracked along with skus added to cart.
Various "customer_action" events are tracked. Each one contains a property called "action" and supporting properties.
View Shopping cart "customer_action".
When a coupon is applied to a cart we fire the "coupon_used" event.
Above is the process flow of the checkout process listing the events that have been triggered.
The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.
If you need support for a Magento platform, there are different options for support depending on which Magento platform you are using. Below are links for specific platforms.
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