Advanced Analytics with Mixpanel

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Fully integrated solution for using Mixpanel's advance analytics tracking alongside your store.
Compatible with:
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Advanced Analytics with Mixpanel

Advance Analytics for Magento using Mixpanel

The purpose of this extension is to provide a fully integrated solution for using Mixpanel's advance analytics tracking alongside your Magento store. This extension uses Mixpanel best practice approach to tracking a customer data.


How to Use:
Simply install the extension then configure it with your Mixpanel token (System -> Configuration -> Mixpanel) and you are ready to go. Make sure to Flush Cache and Login/Logout of admin


Key Features:

People tracking
When a customer registers on your store all actions will be associated with that customer in Mixpanel's people tracking. If a customer is unregistered on your Magento store and becomes registered as part of the checkout process all events tracked to that customer will be aliased and then associated with that customer when they become registered at your store. All actions of guest customers will be tracked including revenue.

Checkout Funnel
This extension tracks the 3 key events that make up your checkout conversion funnel. It supports the standard Magento Checkout process and also supports the popular OneStepCheckout extension.

Checkout Funnel

Revenue tracking
When a customer completes and order the revenue is tracked alongside your customer data in Mixpanel using their Revenue tracking features.

Revenue Tracking

Events tracked:

Event: customer action
Property: action

  • product_reviewed
  • polled_voted
  • logout
  • login
  • subscribed_to_newsletter
  • unsubscribed_from_newsletter
  • viewed_account_dashboard
  • viewed_account_edit
  • viewed_shopping_cart
  • viewed_customer_create_page
  • viewed_homepage
  • viewed_login_page
  • viewed_sales_order_history
  • viewed_wishlist

Event: add_to_cart

  • cart_count
  • cart_total
  • sku

Event: checkout_process
Property: step
Values (Magento Checkout):

  • opc-billing
  • opc-payment
  • opc-review
  • place_order_clicked
Values (OneStepCheckout Checkout Extension):
  • osc-billing
  • osc-shipping-method
  • osc-payment-method
  • place_order_clicked

Event: coupon_used
Property: code

Event: purchase_complete

  • order_date
  • order_total
  • skus

Event: search_performed

Event: viewed_product

  • sku

People Tracking Screenshots:


View of events and properties tracked associated with People record.

Product view

Product views are tracked to "view_product" and contain a property of "sku".


Add to cart event is tracked along with skus added to cart.


Various "customer_action" events are tracked. Each one contains a property called "action" and supporting properties.


View Shopping cart "customer_action".


When a coupon is applied to a cart we fire the "coupon_used" event.


Above is the process flow of the checkout process listing the events that have been triggered.
M1 Extension Versions

Just released!

2013-03-15 00:17:10
  • Version number: 0.1.0
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7
Pleased to release the first version of Teg Design's Magento extension for Mixpanel. This extension brings the advance analytic tracking of Mixpanel to your Magento store.
Get Help

Support for This Extension

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About the Developer

This extension was developed by and is supported by tegansnyder

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