The Grommet is a product-launch platform specializing in products from craftspeople, innovators and inventors with great stories.
Gifts and General Merchandise
Marketing & Conversion, User Experience & Design, and Performance & Scalability
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“Magento Enterprise Edition stood out because it was so customizable and there were a wealth of plugins that we could use.”
Upgrade from Their In-House Platform
The Grommet started with a custom in-house platform, which meant that every change and update had to go through developers. It was inflexible and impractical, and it required a developer for something as simple as an image change. The Grommet needed a platform that:
Customizability, Ready-to-Use Plugins & Responsive Design
In looking for an agency that was an expert on Magento products, The Grommet chose Magento Gold Solution Partner Gorilla Group to redesign their site. Some of their favorite aspects of their new platform include:
Big YOY Growth and Piece of Mind
Since their redesign, The Grommet has seen a 40% increase in conversions and a whopping 450% increase in year-over-year sales. The new responsive design is also driving a steady rise in their mobile business, and they’re looking forward to future integrations with third-parties like Salesforce to help them grow further. For June Hsiao, Senior Director of Product Management, the best feature of their new site is that they can now focus on their business and not on making their site work. “I think the big advantage of going with Magento Enterprise Edition is that it allowed us to concentrate on what we do best, which is to tell stories, and to really highlight our Makers,” says Hsiao.