OMG Jeans
Customer Success Story

  • OMG Jeans
  • Customer Profile

    OMG, The Jeans Store is a family owned and operated clothing and accessories retailer that specializes in making it easy to find the right jeans and apparel. With 10 locations in the Big Apple, OMG focuses on delivering an experience based on New York street style and the “cool simplicity of the New Yorker.”

    North America

    Apparel & Accessories

    User Experience & Design, Third Party Integration and Marketing & Conversions

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  • From Our Blog

    New York Jeans Chain Gets a Leg Up With Magento

    OMG, The Jeans Store was founded to spread the cool simplicity of New York street style through jeans and apparel. After establishing 10 brick-and-mortar locations in the Big Apple, OMG decided to enter the online space to bring their one-of-a-kind aesthetic to shoppers well beyond the borders of The City.


  • “Magento was the most flexible platform available to help us realize our vision for the website. We especially liked the opensource nature of Magento, which allows us to ‘own’ the final product.” Boaz Lev Ari,
    OMG General Manager

  • Magento Takes OMG's New York Street Style Online


    Staying Stylish Online

    OMG saw the need to add eCommerce to its brick and mortar- based business model. The company wanted a website that would reflect and enhance the essential elements of their brand.

    OMG’s priorities included…

    • Recreating the OMG in-store experience for the online shopper
    • Maintaining the company’s unique style
    • Using social media to further the sense of community found in their shops


    Image and Interaction

    The company selected Magento and its Gold Solutions Partner Gorilla to create a website that embodies the best aspects of their brick and mortar stores.

    • Site design based on feel of New York retail outlets – stylized graphics, negative space
    • Ability to filter product searches by color, price, brand and department
    • Interactive product images – high-res, zoom capability, multiple views
    • Accessories suggested for clothing purchases
    • Product recommendation/wishlist sharing
    • Site functionality to allow users to immediately interact with Facebook friends
    • Ability for customers to view friends’ wall feeds, product preferences, and birthdays
    • Same day local shipping


    Virtually an In-Store Experience

    The new OMG site is every bit as appealing to the eye and as easy to navigate as one of their New York establishments. Online results exceeded OMG’s targets on virtually every key criteria, including conversion, performance, revenue, and average time spend on site.