Lax World
Customer Success Story

  • Lax World
  • Customer Profile

    Lax World sells consumer lacrosse gear and goods through a chain of brick-and-mortar stores in the Mid-Atlantic region and through the web to a national market.

    North America

    Sporting Goods

    User Experience & Design, Marketing & Conversion and Third Party Integrations

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  • From Our Blog

    Lax World Scores with Magento: Sales Up 15%, First-Time Order Value Up 20%

    Lax World is a company that sells gear and goods to lacrosse devotees nationwide. Originally a successful chain of brick-and-mortar stores, Lax World expanded into eCommerce a few years ago, with strong initial results.


  • “This site is now a great representation of how Lax World defines themselves – a serious retailer and industry leader, focused on providing a wide variety of products to their customers.” Mack McGee,
    Vice President, Groove Commerce

  • Magento Enterprise Pairs Lacrosse Players with Products that Fit Them Perfectly


    Expanded Audience, Restrictive Platform

    Lax World had used eCommerce to grow its business for three years and had finally reached a point at which its existing platform could no longer accommodate the varied needs of its customer base.

    The company wanted a new eCommerce site that would…

    • Appeal equally to young lacrosse players and to parents who make the final purchasing decisions
    • Provide unique shopping experiences based on gender, playing position, and buying power
    • Allow shoppers to easily find what they want
    • Give customers confidence that they are purchasing the most suitable items


    Adapting with Every Step of the Shopper’s Experience

    Lax World’s long-term web development partner Groove Commerce suggested Magento Enterprise as a platform that would allow the company to successfully adapt to their increasingly diverse audience.

    • Custom functionality serves up unique banners and product suggestions based on customer browsing history
    • Dropdown field in banner extension allows the most relevant information to be displayed based on demographic data
    • Individualized manufacturer pages let fans of specific brands easily locate their favorite products
    • Logo widgets and custom style sheets give each brand’s page a unique look, feel, and presence
    • Facebook integration enables users to post Lax World products to their timeline


    Customers Purchased More of What They Wanted

    The new Lax World eCommerce site presents lacrosse players and enthusiasts with products they want precisely when they are most ready to buy

    • 15% increase in sales post launch
    • 20% lift in average order value for first time users