Lax World sells consumer lacrosse gear and goods through a chain of brick-and-mortar stores in the Mid-Atlantic region and through the web to a national market.
User Experience & Design, Marketing & Conversion and Third Party Integrations
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Lax World is a company that sells gear and goods to lacrosse devotees nationwide. Originally a successful chain of brick-and-mortar stores, Lax World expanded into eCommerce a few years ago, with strong initial results.
“This site is now a great representation of how Lax World defines themselves – a serious retailer and industry leader, focused on providing a wide variety of products to their customers.”
Expanded Audience, Restrictive Platform
Lax World had used eCommerce to grow its business for three years and had finally reached a point at which its existing platform could no longer accommodate the varied needs of its customer base.
The company wanted a new eCommerce site that would…
Adapting with Every Step of the Shopper’s Experience
Lax World’s long-term web development partner Groove Commerce suggested Magento Enterprise as a platform that would allow the company to successfully adapt to their increasingly diverse audience.
Customers Purchased More of What They Wanted
The new Lax World eCommerce site presents lacrosse players and enthusiasts with products they want precisely when they are most ready to buy