Getting Google base working with Magento
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This functionality allows you to put products in Google base; once in they will show up in Google shopping search results.
First, you will need a google account and register for google base.
Next you need to add the login details into the magento backend at
System → Configuration → Google API → Google Base
Now you are ready to think about mapping the magento product description fields to Google base.
This you do in the Magento backend here:
Catalog → Google Base → Manage attributes
Magento will allow you to create more than one attribute mapping, so there two ways you can go here.
Create one mapping for all products. Only map the fields that are common to all products like the price and description etc.
Experiment with your mappings by creating multiple mapping that will allow you map more fields across product that do not have the same attributes
wigs: color and length software: no color [|colour] or length attribute
(I’m not sure I’ve ever heard of an online store that sell both wigs and software, but there you go
Products attributes and attributes sets can be created in the Magneto back end
here: Catalog → Attributes → Manage Attributes
and here: Catalog → Attributes → Manage Attribute Sets