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The Simple Products type should be used for that generally have a single configuration. This might include items such as:
- A Box of Crayons, Small (24 Colors)
- A Box of Crayons, Large (64 Colors)
- SuperHighTech 26” HD Computer Monitor
- Barrack Obama Action Figure (6”)
- The Great Train Robbery Soundtrack (CD)
Grouped products allow you to create a new product using one or more existing products in your store. For instance, let’s assume you a “Barrack Obama Action Figure” and a “George W Bush Action Figure” already in your store and you wanted to sell them as a bundle. You would simply create a new Grouped Product (let’s call it “Obama + Bush (Get Both and Spend Twice as Much!)”, then add both action figures to the group via the “Associated Products” tab.
Note: Unfortunately, you are not able to set a special “group” price directly from the product page. To offer a discount for buying items together, you will need to create a new Shopping Cart Price Rule.
Virtual Products are those that do not have a physical or digital counterpart. They do not ship, nor do they have a download link. This product type might be used for services like House Cleaning, a 1-Year Newsletter Subscription, or a Hit Contract.