ADMIN: Customer → Customer Segments
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Customer Segments allow you to dynamically identify customer groups based on specific characteristics, from address information, order history, shopping cart contents, and more and to dynamically target different content and promotions to those groups. You can then generate reports and export the customers, as well as optimize marketing initiatives based on those segments including Shopping Cart Price Rules and Banners. Customer Segment information constantly refreshes, so that customers can become associated and de-associated to a Segment as their information changes.
- Segment Name (required field) – This is for internal purposes.
- Description – This is also for internal purposes, and provides an optional space to enter more detailed information than can be contained in the Segment Name. * Assigned to Website (required field) – A Customer Segment can only be assigned to one Website, because the conditions can use information that is specific to each Website. To use the same conditions on multiple Websites, you must create multiple Segments.
- Status (Active/Inactive) – Select Active to enable this Segment. Price Rules and Banners associated to this Segment can be unassociated by selecting Inactive, without having to edit the Price Rule or Banners.