ADMIN: Customer → Customer Segments
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Customer Segments allow you to dynamically identify customer groups based on specific characteristics, from address information, order history, shopping cart contents, and more and to dynamically target different content and promotions to those groups. You can then generate reports and export the customers, as well as optimize marketing initiatives based on those segments including Shopping Cart Price Rules and Banners. Customer Segment information constantly refreshes, so that customers can become associated and de-associated to a Segment as their information changes.