Managing Your Magento Store - Part 1: Catalog Management

Target Audience
The target audience for this course is the Magento store owner. The course will also benefit merchandisers, product marketing managers, customer service and operations management and staff.

Prerequisites
Understanding of eCommerce and familiarity with eCommerce systems

Course Overview
This 3-part series of video training empowers merchants toward self-management of the Magento store. It will enable students to gain an understanding of the capabilities and parameters within their Magento store. The course provides familiarity with Magento’s administration panel in the following areas:

• Catalog Management – eCommerce configuration, site behavior, and reports
• Product Marketing – merchandising, product management, brand management, and driving traffic on-site and off-site
• Operations – order management, fulfillment, and customer service

Outline of Part 1: Catalog Management (2+ hours)

• Administration
  • Overview
  • User Roles and Permissions
• Site Configuration and Behavior
  • General
  • Catalog
  • The Find
  • Customers
  • Sales
  • Services
• SEO
  • URL Re-Write
  • Site Map
• Site Performance Enhancement
• Cache and Index Management
• Product Types
  • Simple
  • Configurable
  • Bundled
  • Virtual
  • Gift Card
• Product Configuration
  • Categories
  • Attributes
  • Configuration
• Front End Functionality
  • Layered Navigation
  • Simple and Advanced Search
  • Reviews, Ratings & Tags
• Product Management
  • Product Updates
  • Import/Export of Product Data
  • Product Sort Order
• Taxes
• Multi-store Setup
• Reports

Learning Objectives
After Part 1 of this course, you will be able to do the following:

• Establish your store goals and understand how to achieve them using Magento Administration tools
• Establish user roles and permissions to create your admin team
• Establish a road map for and create your site using the Magento Admin System tab
• Develop and configure your plan for SEO and site performance standards
• Understand how to manage financial data and products using the Import/Export feature
• Create multiple sites to accommodate your product reach
• Optimize cache and index management features to prep for layered navigation
• Build a layered navigation scheme, with directed search
• Incorporate reviews, ratings, tags, search terms, and other tools for customer engagement
• Create a scheme of categories and attributes to facilitate product management

Part 1 of a three part video training series on the Magento Admin panel to help optimize the management of your store

Featuring Magento Enterprise

Duration:

4+ hours

Format:

On-Demand, Video

Managing Your Magento Store - Part 2: Product Marketing

Target Audience
The target audience for this course is the Magento store owner. The course will also benefit merchandisers, product marketing managers, customer service and operations management and staff.

Prerequisites
Understanding of eCommerce and familiarity with eCommerce systems

Course Overview
This 3-part series of video training empowers merchants toward self-management of the Magento store. It will enable students to gain an understanding of the capabilities and parameters within their Magento store. The course provides familiarity with Magento’s administration panel in the following areas:

• Catalog Management – eCommerce configuration, site behavior, and reports
• Product Marketing – merchandising, product management, brand management, and driving traffic on-site and off-site
• Operations – order management, fulfillment, and customer service

Outline of Part 2: Product Marketing (1 hour)

• Customer Management
  • Segmentation
  • Attributes
  • Customer Groups
• Events, Sales, Promotions
  • Automated reminder emails
  • Products Gift Options
  • Rewards
• CMS Pages
  • Future Options
• Newsletters
• Catalog Price Rules
• Shopping Cart Price Rules
  • Setup
• Import/Export of Customer Data

Learning Objectives
After Part 2 of this course, you will be able to do the following:

• Manage customers through creation of attributes, groups, and segmentation
• Understand the use of promotions, sales, and timed events to stimulate revenue
• Use the Import/Export feature in customer management
• Protect revenue through shopping cart rules and sales funnel management

Part 2 of a 3-part video training series on the Magento Admin panel to help optimize the management of your store

Featuring Magento Enterprise

Duration:

4+ hours

Format:

On-Demand, Video

Managing Your Magento Store - Part 3: Operations

Target Audience
The target audience for this course is the Magento store owner. The course will also benefit merchandisers, product marketing managers, customer service and operations management and staff.

Prerequisites
Understanding of eCommerce and familiarity with eCommerce systems

Course Overview
This 3-part series of video training empowers merchants toward self-management of the Magento store. It will enable students to gain an understanding of the capabilities and parameters within their Magento store. The course provides familiarity with Magento’s administration panel in the following areas:

• Catalog Management – eCommerce configuration, site behavior, and reports
• Product Marketing – merchandising, product management, brand management, and driving traffic on-site and off-site
• Operations – order management, fulfillment, and customer service

Outline of Part 3: Operations (1+ hour)

• Order Management
  • Back End Order Placement
  • Credit Memos/Returns
• Fulfillment
  • Shipping
• Customer Service
  • Transactional eMail
  • Self-management Configuration
  • Shopping Cart Management

After Part 3 of this course, you will be able to:

• Create efficiency in Operations through management of orders, invoices, shipments, credit memos, and tax rules
• Establish a procedure for back end order placement
• Manage Fulfillment and Shipping
• Enhance customer service through use of transactional email and customer self-management configuration

Part 3 of a 3-part video training series on the Magento Admin panel to help optimize the management of your store

Featuring Magento Enterprise

Duration:

4+ hours

Format:

On-demand, Video

Magento Performance & System Optimization for System Administrators

Target Audience
This course is designed for UNIX Administrators with basic LAMP (Linux Apache MySQL PHP) knowledge, who are responsible for maintaining infrastructure, performance, scalability, and system monitoring for servers on which Magento runs.

Pre-Requisites
Students must have knowledge of Linux basic commands and administration principles. Students should also have basic knowledge of the LAMP stack. MySQL knowledge is helpful, but not required.

Course Description
This course provides an introduction to Magento performance tuning and best practices for configuring Magento in single and multi-server environments, MySQL tuning and PHP performance. Students will also have the opportunity to explore Open Source tools for benchmarking their Magento installation and for fine tuning a database server.

Course Outline

1. Magento hosting overview
   • Introduction
   • Single node or multiple servers
   • Web Servers Load balancing with Magento
   • Which HTTP server to use (Apache and nginx, in brief)
2. PHP byte-code accelerators
   • APC and other accelerators, common principles
   • Installing and configuring APC
   • Monitoring APC and investigating correct cache size
3. Magento Cache Tuning
   • Magento cache storages - which one to use?
   • Configuring and testing session storage
4. Database server optimization
   • MySQL version notes
   • Maatkit, innotop and mysqltuner tools
5. Testing performance benchmarking
   • Testing site performance (introduction)
   • Tools overview: ab, siege, jmeter, tsung

Learning Objectives
This course is designed to improve the knowledge of Magento specific performance tuning of the UNIX systems hosting Magento. Learning objectives include:

• Establish backup procedure
• Propose optimal software & hardware
• Install & tune PHP accelerator
• Benchmark req/sec
• Balance loads
• Isolate performance bottlenecks
• Adjust Magento caches
• Adjust MySQL settings
• Devise database server monitoring plan
• Devise a plan for further system performance optimization

Duration:

16 hours

Format:

Instructor-led,Online

Price
$1,850.00
per student

Fundamentals of Magento Development

Essential development skills for implementing and customizing solutions on the Magento eCommerce platform

Duration: 5 days Classroom / 40 hours On-Demand

Target Audience
Developers who want to learn the architecture, terminology, and core functionality of Magento, along with best practices of extending the platform. This course is appropriate for both developers who are new to Magento, as well as those developers who are experienced with launching and extending the platform.

Pre-Requisites
Students must be familiar with developing in a LAMP environment and have a basic understanding of Unix-based systems. Students must have a working knowledge of HTML, CSS, XML, PHP 5.0+ and object-oriented programming techniques. Familiarity with MVC and Zend Framework is strongly recommended but not required. Students should have at least 2 years of PHP experience and understand the basic principles of database operations (e.g., foreign keys, difference between engines, query and schema optimization).

Course Description
This course will introduce the new Magento developer to the Magento architecture. The student will review how Magento leverages MVC, Zend Framework and Object-oriented programming. The course will take the student through the process of Magento Rendering, Request Flow, Adminhtml, Database and EAV. The course is lecture-lab format with extended hands-on exercises on Magento EE.

Course Outline

1. Basics
   • General OOP and MVC concepts
   • Event-driven architecture
   • Magento module-based architecture
   • Magento directory structure/naming conventions/code pools/namespaces/module structure
   • Configuration XML
   • Factory and functional class groups
   • Class overrides
   • Event observer Page 6 v.021811
   • Request Flow
   • Application initialization
   • Front controller
   • URL rewrites
   • Request routing
   • Modules initialization
   • Design and layout initialization
   • Structure of block templates
   • Flushing data (output)
2. Rendering
   • Template structure
   • Blocks
   • Design layout SML schema, CMS content directives
3. Working with Database in Magento
   • Models resource and collections
   • Magento Object Relational Mapping
   • Write, install and upgrade scripts using set up resources
4. Entity-Attribute-Value model
   • Model concepts
   • EAV entity
   • Load and Save
   • Attributes management
5. AdminHTML
   • Common structure/architecture
   • Form and Grid Widgets
   • System configuration XML and configuration scope
   • ACL (permissions)
   • Enabling and configuring extensions

Learning Objectives
Students will leave the course understanding the Magento architecture, MVC and data models, how to work with Magento modules, and how to customize and extend Magento to ensure the best upgrade path for the websites they extend. Specifically, they will:

• Understand basic Magento structure
• Be familiar with terminology and core functionality
• Be able to perform basic functions such as:
  • Set up new modules
  • Create new table in the database
  • Write an upgrade script
  • Set up new configuration variables
• Be familiar with basic Magento customization techniques such as:
  • Overriding classes
  • Using observers
  • Creating custom controllers
  • Overriding controller/action
  • Basic operations with layouts
  • Basic skinning operations

Methods & Materials
This course is comprised of lecture and lab. Each student receives course handouts and lab materials, and, during the course, will have access to Magento Enterprise Edition source code. Students should bring their own laptops for course exercises and labs.

Essential development skills for implementing and customizing solutions on the Magento eCommerce platform

Duration:

40 hours

Format:

On-Demand, Video

Duration:

5 days Classroom

Format:

Instructor-led, Physical Classroom