Magento

Managing Your Magento Store

An essential training course on the Magento Admin panel to help optimize the management of your store

Duration

• 17.5 hours (Online, Instructor-led)
• 8 hours (On-Demand)

Formats

• Online, Instructor-led
• On-Demand, Video

Target Audience
Magento store owners, merchandisers, product marketing managers, customer service, operations management and staff.

Prerequisites
Understanding of eCommerce and familiarity with eCommerce systems

Course Overview
This course empowers merchants toward self-management of the Magento store. It will enable students to gain an understanding of the capabilities and parameters within the Magento Administration panel in the areas of:

• Catalog Management – eCommerce configuration, site behavior, and reports
• Product Marketing – Merchandising, product management, brand management, and driving traffic on-site and off-site
• Operations – Order management, fulfillment, and customer service

Course Outline

1. Catalog Management
   • Administration
   • Site Configuration and Behavior
   • Product Types
   • Product Configuration
   • Frontend Functionality
   • Product Management
   • Taxes
   • SEO
   • Site Performance Enhancement
   • Cache and Index Management
   • Multi-store Setup
   • Reports
2. Product Marketing
   • Customer Management
   • Events, Sales, Promotions
   • CMS Pages
   • Newsletters
   • Catalog Price Rules
   • Shopping Cart Price Rules
   • Import/Export of Customer Data
3. Operations
   • Order Management
   • Back End Order Placement
   • Credit Memos/Returns
   • Fulfillment
   • Shipping
   • Customer Service
   • Transactional Email
   • Shopping Cart Management
   • Self-management Configuration

Learning Objectives
After this course, students will be able to:

• Understand system and configuration settings to develop desired behavior for their Magento site and store
• Manage their store for better performance and optimum customer experience
• Manage taxes and financial data to optimize profits
• Create and manage multiple sites to accommodate product reach
• Use promotions and effective check-out to create revenue
• Manage orders, invoices and shipments to enhance customer service
• Develop and control their store with native Magento features

Format
Online, Instructor-led or On Demand

Duration:
Five 3.5 hour sessions

Price
$1,850
per student

Requirements Discovery for Successful Magento Implementations

Target Audience
For eCommerce Business Analysts

Course Description
In this course, you will learn about gathering requirements for a Magento implementation. This includes learning about the details of the requirements-gathering process and using specific best practices from Magento, including tools and templates for Functional, Integration, and Infrastructure areas. You will learn how to write user stories and use cases needed for your Magento store implementation.
The skills and tools provided in this course will help lead to a Magento implementation that optimizes the native functionality and reduces unnecessary customizations/extensions or integrations.

Methods and Materials
This course is comprised of lecture and lab. Each student receives a student guide, which includes a complete copy of the course presentation, exercise handouts, exercise solutions, and access to Magento Methodology resources. Students will use their own laptops for course exercises and labs.

Prerequisites
Managing Your Magento Store Series or equivalent understanding of Magento features and administration

Format
Instructor-led, Online

Duration:
4 two-hour sessions

Price
$1850.00
per student

Magento Performance & System Optimization for System Administrators

Target Audience
This course is designed for UNIX Administrators with basic LAMP (Linux Apache MySQL PHP) knowledge, who are responsible for maintaining infrastructure, performance, scalability, and system monitoring for servers on which Magento runs.

Prerequisites
Students must have knowledge of Linux basic commands and administration principles. Students should also have basic knowledge of the LAMP stack. MySQL knowledge is helpful, but not required.

Course Description
This course provides an introduction to Magento performance tuning and best practices for configuring Magento in single and multi-server environments, MySQL tuning and PHP performance. Students will also have the opportunity to explore Open Source tools for benchmarking their Magento installation and for fine tuning a database server.

Course Outline

1. Magento hosting overview
   • Introduction
   • Single node or multiple servers
   • Web Servers Load balancing with Magento
   • Which HTTP server to use (Apache and nginx, in brief)
2. PHP byte-code accelerators
   • APC and other accelerators, common principles
   • Installing and configuring APC
   • Monitoring APC and investigating correct cache size
3. Magento Cache Tuning
   • Magento cache storages - which one to use?
   • Configuring and testing session storage
4. Database server optimization
   • MySQL version notes
   • Maatkit, innotop and mysqltuner tools
5. Testing performance benchmarking
   • Testing site performance (introduction)
   • Tools overview: ab, siege, jmeter, tsung

Learning Objectives
This course is designed to improve the knowledge of Magento specific performance tuning of the UNIX systems hosting Magento. Learning objectives include:

• Establish backup procedure
• Propose optimal software & hardware
• Install & tune PHP accelerator
• Benchmark req/sec
• Balance loads
• Isolate performance bottlenecks
• Adjust Magento caches
• Adjust MySQL settings
• Devise database server monitoring plan
• Devise a plan for further system performance optimization

Format
Instructor-led,Online

Duration:
6 two-hour sessions

Price
$1,850.00
per student

Quick Start to Magento Customization

Target Audience

• Experienced PHP developers interested in learning how to design customizations while leveraging best practices around avoiding bugs, and ensuring upgradeability
• Experienced PHP developers new to Magento, working on simple Magento projects
• Junior PHP developers, working on a larger Magento development team

Prerequisites

• Familiarity with developing in a LAMP environment
• Basic understanding of Unix-based systems
• Working knowledge of PHP 5.0+ and object-oriented programming techniques
• Familiarity with the MVC architecture pattern (recommended)

Course Description
This course is designed to give Magento developers a quick start into making customizations in Magento. Students will createa custom module with a controller, a custom module that implements template-based visual customizations for customer-facing web pages and a custom module that exchanges information with a database. In the process, they will learn some fundamental concepts about how Magento implements the M, V and C in the MVC pattern.

Course Outline

Section 1. Request Flow and Controller (The "C" in MVC) - 1 hour

• Code Pools
• Create Namespace
• Naming Conventions
• Create Module Folders
• Create Initial XML File
• Create Main XML File
• Define Controller
• Create Controller
• Test Module
• Request Flow

Section 2. Rendering and View (The "V" in MVC) - 1.5 hours

• Module Skeleton
• Define Controller
• Create Controller
• Add Method
• Define layout update file
• Explore Layout Implementation
• Create Layout Update file
• Review Block Types
• Create a block
• Define a block
• Create templates
• Create skin, JavaScript
• Change Theme
• Test the module
• Explore the Design Fallback
• Rendering (Request Flow, PHP Interpreter journey)

Section 3. Model and Resource Model (The "M" in MVC) - 1.5 hours

• Create a Module Skeleton
• Define the Setup Script
• Create Setup Script
• Define the Model and the Resource Model
• Create the Model and the Resource Model
• Create the Layout Update File
• Create a Template for the Frontend
• Register the Observer
• Create the Observer
• Display Comments Collection
• Create a Collection
• Display Single Comment
• Explore Model and Resource Model
• Explore Collections

Learning Objectives
After completing this course, a student will be able to:

• Create a basic module with a controller
• Extend Magento functionality that involves visual aspects of customer-facing web pages
• Create and use models, and create database tables via setup scripts

Format
On-Demand, Video

Duration:
4+ hours

Price
$350.00
per student

Fundamentals of Magento Development

Essential development skills for implementing and customizing solutions on the Magento eCommerce platform

Target Audience
Developers who want to learn the architecture, terminology, and core functionality of Magento, along with best practices of extending the platform. This course is appropriate for both developers who are new to Magento, as well as those developers who are experienced with launching and extending the platform.

Prerequisites
Students must be familiar with developing in a LAMP environment and have a basic understanding of Unix-based systems. Students must have a working knowledge of HTML, CSS, XML, PHP 5.0+ and object-oriented programming techniques. Familiarity with MVC and Zend Framework is strongly recommended but not required. Students should have at least 2 years of PHP experience and understand the basic principles of database operations (e.g., foreign keys, difference between engines, query and schema optimization).

Course Description
This course will introduce the new Magento developer to the Magento architecture. The student will review how Magento leverages MVC, Zend Framework and Object-oriented programming. The course will take the student through the process of Magento Rendering, Request Flow, Adminhtml, Database and EAV. The course is lecture-lab format with extended hands-on exercises on Magento EE.

Course Outline

1. Basics
   • General OOP and MVC concepts
   • Event-driven architecture
   • Magento module-based architecture
   • Magento directory structure/naming conventions/code pools/namespaces/module structure
   • Configuration XML
   • Factory and functional class groups
   • Class overrides
   • Event observer Page 6 v.021811
   • Request Flow
   • Application initialization
   • Front controller
   • URL rewrites
   • Request routing
   • Modules initialization
   • Design and layout initialization
   • Structure of block templates
   • Flushing data (output)
2. Rendering
   • Template structure
   • Blocks
   • Design layout SML schema, CMS content directives
3. Working with Database in Magento
   • Models resource and collections
   • Magento Object Relational Mapping
   • Write, install and upgrade scripts using set up resources
4. Entity-Attribute-Value model
   • Model concepts
   • EAV entity
   • Load and Save
   • Attributes management
5. AdminHTML
   • Common structure/architecture
   • Form and Grid Widgets
   • System configuration XML and configuration scope
   • ACL (permissions)
   • Enabling and configuring extensions

Learning Objectives
Students will leave the course understanding the Magento architecture, MVC and data models, how to work with Magento modules, and how to customize and extend Magento to ensure the best upgrade path for the websites they extend. Specifically, they will:

• Understand basic Magento structure
• Be familiar with terminology and core functionality
• Be able to perform basic functions such as:
  • Set up new modules
  • Create new table in the database
  • Write an upgrade script
  • Set up new configuration variables
• Be familiar with basic Magento customization techniques such as:
  • Overriding classes
  • Using observers
  • Creating custom controllers
  • Overriding controller/action
  • Basic operations with layouts
  • Basic skinning operations

Methods & Materials
This course is comprised of lecture and lab. Each student receives course handouts and lab materials, and, during the course, will have access to Magento Enterprise Edition source code. Students should bring their own laptops for course exercises and labs.

Format
Instructor-led, Physical Classroom or On-Demand

Duration:
5 days, 40 hours

Price
$3,850.00
per student

Magento Checkout Series

Six-Part Series for the Advanced Magento Developer

Target Audience
Senior Magento developers with at least 1 year of full-time experience developing Magento extensions

Methods & Materials
This course is comprised of lecture and lab. Each student receives a student guide which includes a complete copy of the course presentation, exercise handouts, exercise solutions, and access to Magento Enterprise Edition source code during the course. Students will utilize their own laptops for course exercises and labs.

Now Available Part I!
Now Available Part II!
Now Available Part III!
Now Available Part IV!

Magento Checkout – Part I: Shopping Cart and Price Calculations

Target Audience
Senior Magento developers with at least 1 year of full-time experience developing Magento extensions

Course Description
In Part I, experienced Magento developers will learn how to make customizations related to the “Add-to-Cart” functionality and the process of calculating the prices of items in the Shopping Cart.

Format
Instructor-led, Online

Duration:
15 hours (12 hours instruction,
3 hours in-class coding)

Price
$500.00
per student

Magento Checkout – Part II: Onepage Checkout

Target Audience
Senior Magento developers with at least 1 year of full-time experience developing Magento extensions

Course Description
A strong understanding of the in the architecture of Onepage Checkout is critical to learning how to create extensions and customizations in this area of Magento. The foundational knowledge you gain in this course will be required when learning other areas of Magento checkout such as Shipping, Taxes and Payment methods.

Format
On-Demand, eLearning

Duration:
2 hours

Price
$50.00
per student

Magento Checkout - Part III: Shipping

Target Audience
Senior Magento developers with at least 1 year of full-time experience developing Magento extensions.

Course Description
Experienced Magento developers will gain a deeper understanding of the architecture of Shipping methods in Magento, including the important role of the Shipping Address object. In hands-on exercises, they will learn how that knowledge makes it easier and more efficient to create custom shipping methods and calculations, customize the shipping-related user interface, and more.

Format
Instructor-led, Online

Duration:
16 hours (14 hours instruction, 2 hours in-class coding)

Price
$500.00
per student

Magento Checkout - Part IV: Payments

Duration
18 hours (14 hours instruction, 4 hours in-class coding)

Format
Online, Instructor-led

Course Description
Experienced Magento developers will gain a deeper understanding of the architecture of Payment methods in Magento, including native methods, the PayPal methods family, credit card related operations, and partial payment operations. The important roles of the Quote, Order, Payment method, Payment information and Invoice payment objects are explored. In hands-on exercises, students will learn how that knowledge makes it easier and more efficient to create, troubleshoot, and debug custom payment methods.

Prerequisites
To register for this course, you must have successfully completed Checkout I: Price Calculation and Checkout II: Onepage Checkout On-Demand Course.

Format
Instructor-led, Online

Duration:
18 hours (14 hours instruction, 4 hours in-class coding)

Price
$500.00
per student