Table of Contents
- About This Guide8
- Support and Contact Information10
- Conventions Used in this Guide10
- Introducing Magento11
- What is Magento?11
- Magento License11
- Magento Frontend and Backend12
- Frontend (The Web Store Front)12
- Backend (The Back Office)13
- Advanced Magento Customization Options14
- Introducing the Frontend15
- Overview15
- Finding the Right Products16
- Categories17
- Filtering the Display of Products18
- Popular Tags20
- Searching20
- Comparing Products21
- Sorting Products23
- Grid/List View24
- Recently Viewed24
- Promotional Information25
- Product List Banners25
- Promotional Pages26
- Up-sell Products27
- Related Products28
- Cross-sell Products28
- Product Pages29
- Web Store Page Header and Footer31
- The Header31
- The Footer32
- Purchasing Functionality33
- Managing Customer Relations38
- Customer Emails38
- Ratings and Reviews38
- Community Polls39
- Introducing the Backend41
- Accessing the Backend42
- Supervising Web Store Activities44
- Managing Orders45
- Viewing the Orders in Your Web Store45
- Viewing an Order’s Details47
- Creating New Orders49
- Managing Ratings and Reviews49
- Generating Reports49
- Getting Started with Magento51
- System Requirements51
- Installing Magento52
- Step 1: Downloading Magento53
- Step 2: Downloading Sample Data54
- Step 3: Uploading to Your Server55
- Step 4: Granting File Access Permissions56
- Step 5: Setting Up the Web Store Database57
- Step 6: Installing Magento58
- Basic Configuration62
- Setting Up Your Catalog71
- Overview72
- Setting Up Catalog Defaults73
- Frontend73
- Product Reviews74
- Product Alerts74
- Product Image Placeholders75
- Recently Viewed/Compared Products75
- Search Engine Optimizations76
- Downloadable Products Options77
- Managing Categories78
- Displaying Categories78
- Creating Categories79
- Editing Categories81
- Layered Navigation81
- Defining Layered Navigation Filters82
- Managing Product Attributes83
- What is an Attribute in Magento?83
- Creating Attributes85
- Creating Attribute Sets88
- Creating a New Attribute Group91
- Managing Products92
- Product Types92
- Creating a New Product93
- Mass-Changing Products118
- Creating Variations of a Product119
- Preparing to Sell123
- Taxes123
- General Taxation Settings124
- Product Tax Class126
- Customer Tax Class126
- Tax Zones and Rates127
- Tax Management Rules128
- Shipping129
- General Shipping Settings129
- Flat Shipping Rates130
- Online Rates132
- Offering Free Shipping133
- Acquiring Additional Shipping Modules134
- Payment134
- Checks and Money Orders139
- Acquiring Additional Payment Modules140
- Design and Content141
- Overview141
- Changing the Web Store’s Default Theme142
- Managing CMS Pages146
- Customizing Transactional Emails149
- Promotions151
- Overview151
- Up-selling, Related Products and Cross-selling152
- Up-sells153
- Related Products156
- Cross-sells157
- Catalog and Shopping Cart Price Rules158
- Catalog Price Rules158
- Shopping Cart Price Rules163
- Example: Defining a Buy 2 Get 1 Free Promotion168
- Special Prices169
- Tier Pricing171
- Newsletters173
- Newsletter Templates174
- Newsletter Queues175
- Newsletter Reports176
- Managing Orders and Customers177
- Managing Customers177
- Viewing and Editing Customers177
- Adding a Customer178
- Checking Online Customers179
- Customer Reports179
- Managing Orders180
- Orders Terminology180
- Creating New Orders181
- Refunding184
- Managing Customer Generated Content187
- Managing Ratings and Reviews187
- Customizing a Rating188
- Customers Adding Reviews190
- Approving Reviews for Public Viewing191
- Managing Tags192
- Adding Tags192
- Approving Tags193
- Managing Polls194
- Editing a Poll197
- Monitoring and Improving the Web Store199
- Reports199
- Generating Reports199
- Sales Report200
- Abandoned Carts Report201
- Best Selling Products201
- Most Viewed Products202
- Search Terms202
- Search Synonyms and Redirects204
- Google Analytics205
- Keeping Your Store Healthy207
- General207
- Staging Environment207
- Updating Magento208
- Extending Magento210
- Getting Help213
- Knowledge Base214
- Webinar Archive214
- Screen casts214
- Magento Blog214
- Technical Documents and Magento Core API215
- Index217
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