User Guides and eCommerce Tips

The following user guides, eBooks, and articles provide a wealth of information and tips to run both your eCommerce business and the features and functionality of Magento Enterprise Edition and Community Edition.

User Guides

Magento User Guide

Magento User Guide

Expert Instruction for Launching Your Online Store

New and Updated for Magento Community 1.8

  • Helps you get your eCommerce store up and running with no coding
  • Written by Magento experts with years of experience building and managing Magento-based online stores
Description

The Magento Community Edition User Guide is designed to help merchants launch successful online stores on Magento Community Edition. Written for store owners and site administrators, this book walks you through the end to end process of installing the software; setting up your site hierarchy, catalogs, and products; and managing customers, orders, payment options, and the look and feel of your site.

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Designer's Guide To Magento

Designer's Guide To Magento

Expand Your Knowledge and Creativity

Updated for CEv1.4+, PEv1.8+, EEv1.8+

  • Helps you create your own custom theme
  • Written by Magento experts with years of experience building online stores
Description

The Designer's Guide to Magento expands your knowledge of the structural workings of Magento and the methods of designing for Magento. It teaches how to create a theme of your own with Magento. Due to Magento's extreme flexibility, it is not possible to document all the different ways in which it can be customized.

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Register for Instructor-Led Training

Core Principles for Theming in Magento

eCommerce Tips

Introduction to Customer Segmentation eBook

Introduction to Customer Segmentation eBook

Identifying Your Most Profitable Customers


Description

Successful customer segmentation starts with collecting and analyzing customer data. But there’s more to customer segmentation than grouping customers demographically. The more you know about your customers, the more you can give them what they want—and the more likely they are to keep coming back. Get a detailed introduction to customer segmentation, and learn how to increase profits and overall satisfaction.

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3 Segmentation Tactics to Ignite Conversion eBook

3 Segmentation Tactics to Ignite Conversion eBook


Description

Online merchants are under more pressure than ever to deliver targeted and optimized experiences to their customers. Presenting relevant content and promotions to individual buyers can translate into more sales and larger orders on your site. This eBook was developed to help you improve conversion through three segmentation best practices that you can use to get started converting visitors right now.

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Customer Engagement eBook

Customer Engagement eBook

The Rules and (Tools) for Successful Customer Engagement


Description

This 30+ page eBook offers strategies on how to create personalized shopping experiences and customer interactions that drive repeat sales and brand loyalty. You will learn:

  • Why customer engagement is important to your business
  • How to create positive experiences to keep your customers coming back
  • What fundamental changes you can take to produce the biggest impact

Learn tips you can use to engage today’s technology-empowered customers — and turn more interactions into transactions.

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Increasing Conversion Rates eBook

Increasing Conversion Rates eBook

Ten Tips for Turning More Site Visits into Sales eBook

Get key insights on:

  • Merchandizing for conversion and higher average order value
  • Minimizing shopping cart abandonment
  • Connecting with your customers for more repeat business
Description

This Magento eBook offers ten tips even the most seasoned merchants can use to increase their conversion rates through evaluating and optimizing their site’s entire shopping experience.

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Increase Your Average Order Value eBook

Increase Your Average Order Value eBook

Five Strategies for Success


Description

This eBook offers five simple and inexpensive strategies to increase your average order value (AOV) by optimizing and personalizing the shopping experience. You will learn how to:

  • Reduce marketing costs by optimizing inexpensive, but effective, strategies
  • Get deeper insight into your customers and plan revenue goals
  • Strengthen your business against unforeseen dips in traffic

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Consumer Attitudes on Shopping Cart Abandonment White Paper

Consumer Attitudes on Shopping Cart Abandonment White Paper


Description

In this white paper, an Ipsos study was conducted to directly ask consumers about their awareness of shopping cart technology, expectations for marketing when a cart is abandoned and what helps to encourage consumers to revisit and purchase.

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Creating a Better Performing Magento Enterprise Site by Design

Creating a Better Performing Magento Enterprise Site by Design


Description

Site design - which encompasses visual design, user experience, and even content - helps to implicitly and explicitly establish customer trust. It helps define your brand and differentiate it from the competition, and there's no shortage of that. To help merchants get the most out of their Magento Enterprise Edition investment, we've put together a list of some key areas for you to consider when building or upgrading your eCommerce channel.

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The 3 Components of Building eCommerce Customer Loyalty

The 3 Components of Building eCommerce Customer Loyalty


Description

Loyal eCommerce customers cost less to maintain than it costs to acquire a new customer. They have higher average order values and tend to advocate your message to friends. A recent Adobe study, The ROI from Marketing to Existing Online Customers, shows that across retail verticals in the US, on average, 8% of online customers are repeat shoppers, and they make up 41% of total revenue.

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Brand Strategy in an Omni-Channel World

Brand Strategy in an Omni-Channel World


Description

Today’s option to market and sell to more customers through an ever-growing list of channels is a huge opportunity, but it also presents a challenge in maintaining a strong brand. In order for the channels to enrich and not dilute your brand’s potency, certain strategic steps must be made to cultivate a loyal following. In this article, you will learn tips on how to:

  • Define your brand’s differences
  • Strategize with a clear vision
  • Embrace an authentic action plan

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For eCommerce Conversion Optimization, A Data-Driven Strategy Is Key

For eCommerce Conversion Optimization, A Data-Driven Strategy Is Key


Description

If you’re like the majority of site owners, then you’re probably not satisfied with your eCommerce store’s conversion rate. According to eConsultancy, only 22% of companies are satisfied, and that number has been trending downward for the past four years. Yet the importance of conversion optimization has been steadily increasing, and it’s now prioritized above social media marketing and brand building, and tied with content marketing.

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The Seven Forgotten Pages of Magento and How to Optimize Them

The Seven Forgotten Pages of Magento and How to Optimize Them


Description

Magento Enterprise Edition’s growing popularity as an eCommerce solution stems, in part, from its robust set of features and tools, making it an ideal platform for businesses of all sizes. Out of the box, its powerful, flexible options allow developers and businesses to seamlessly fulfill a wide range of eCommerce essentials, positioning these sites for growth and scalability.

However, with some creative customizations, your Magento Enterprise Edition store can be further optimized by updating these seven, “forgotten” pages.

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