An Introduction to Curated Commerce
How is Curated Content different from the customer segmentation and personalization tactics most merchants already use?
Successful curated commerce uses intelligence gleaned from customer segmentation—the practice of dividing markets into discrete customer groups that share similar characteristics—to identify which customers to target. This ebook will teach you to use personalization techniques to increase sales and customer engagement.
In this eBook you will gain key insights on:
- Basics for Curated Content and Beyond
- Building Brands, Sales and Satisfaction
- Merchant Examples
- Five Ways to Get Started
- Reinventing the Customer Experience