Guide to Understanding Revenue Attribution for Social Media Marketing

Country Topic: Data & Analytics
Language: English
When: Jul 16, 2014

Although social marketing has since proven itself as a useful marketing tool to harness engagement, increase brand awareness, and provide customer insight, connecting it to ROI and attributing it to sales is not as straight forward. In this webinar Springbot and HootSuite will break down the importance of understanding revenue attribution by social channel - showing merchants how to analyze the good and the bad when it comes to social content, determine what is important, what might be a waste of time and how to track it all.

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