For eCommerce retailers there is a lot of buzz around leveraging big data to create a more personalized user experience. But this is all based on assumptions, leveraging visitors’ past behavior and purchase history to recommend products or information they "might" like. By searching, a visitor is telling the retailer exactly what they're looking for and more importantly, their intention to buy if the price, availability, and experience are right. Looking at analytic data, it’s clear that on-site searchers are retailers’ most valuable customers.
Join us for an insightful webinar presented by Davin Cerezo, Senior Solution Architect at SLI Systems.
During this webinar Davin will present:
• The difference between implicit and explicit intent
• The value of advanced site search
• User behavior and non-product content
• Real examples of what works and what doesn’t for retail sites