Magento development isn't easy, but improving the design in an effort to increase your conversion rate and average revenue per visitor has been made much easier thanks to today's tools. Too often, however, eCommerce sites are (re)designed based on intuition. Best practices are a good place to start forming hypotheses, but they are just that, a good place to start. Your (re)design process must incorporate intelligence derived from your analytics and follow a scientific approach to conversion testing.
In this webinar, Kevin Eichelberger of Blue Acorn and Dan Glazer of Optimizely will give you an overview of what you should consider before you start testing, the tools that will make it easier, and the steps you need to follow to ensure that you are (re)designing with intelligence.