Optimizing Triggered Messages for Gifters during the Holidays

Country Topic: Marketing
Language: English
When: Sep 25, 2013

Seasons change, People change. So, why do you let your automated email programs hang on to last season’s styles when a new season arrives? While this is true throughout the year, the holiday season sees shifts in consumer behaviors and buying trends that are heavily impacted and influenced by your triggered messages. With new customers trying to complete their gift list and long-term customers looking for the best deals, you need to meet your customer along the purchase path with meaningful triggered messages that will drive engagement, decrease abandonment and increase sales.

In this webinar, you will learn how to maximize:
-Abandoned Cart Reminders for Gifters
-Welcome Messages for First-Time Buyers
-Development of Potential One-Time Buyers in Long-Term Customers
-Product Page Abandonment and Gifting Behavior


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