This session, delivered by Commerce Sciences, will discuss buying psychology and explore some of the more fascinating methodologies of Behavioral Sciences. It will spotlight how such tools can be easily implemented in any online store - to increase sales and shoppers' engagement.
Some of the topics that will be covered include: Psychological cognitive biases, Hedonic shoppers VS Utilitarian shoppers, price anchoring and more.
The Session will:
- Include real-world examples.
- Discuss how to tap into your shoppers motives
- Explain how to quickly apply behavioral sciences on your e-commerce store