Ecommerce presents a unique set of challenges for the food and beverage industry. Without the ability to smell and taste the products, companies must be focused on providing compelling product descriptions as well as striking visual imagery to elicit the same emotional response to food that a customer would experience in a traditional market or brick and mortar store. Join us for this webinar as we discuss how we’ve tackled these issues with our many food and beverage clients, including www.lobstergram.com. We'll discuss the buying behaviors of their customers and share thoughts about how we created an online experience that combines their unique brand story with buying events to increase conversion and revenue.
Key topics that will be included in the webinar:
- Understanding your customer and developing a site that is focused on their specific buying behaviors
- Leveraging creative design and product imagery to tell your story
- Capitalizing on your key season and creating ways to drive revenue during the “off-season”
- Developing key site features to increase conversion and AOV
- Optimizing for the mobile user with Responsive Design.