Magento

• • Why businesses need the M2E extension
• • Who this extension is for
• • What the extension offers
• • Demonstration of M2E

• • Outsourced shipping
• • International expansion
• • Tour of Shipwire

• • Setting up taxes
• • Configuring shipping options
• • Configuring payment gateways

• • Creating categories
• • Creating products
• • Working with product attributes
• • Importing products from a spreadsheet

• • Signing up for your Magento Go store
• • Using the “Start My Store” Wizard
• • Setting your store’s language and locale
• • Setting your store’s contact info
• • Selecting a starting theme/design

• • The ABCs of attributes and attribute sets
• • How to get the most from a simple product
• • When to use a complex product
• • The difference between each complex product type
• • Tips for building a robust catalog

• How to create and place blocks
  • Turning on and off built-in blocks
  • Adding banners
  • Adding social media icons
• How to customize the homepage
  • Adding an image slider
• Advanced design tricks using CSS

• What is PPC and best practices
• What MODOA is
• How MODOA can save you time and money
• How MODOA works with your Magento Go store
• How to create an inventory profile
• How to develop a campaign
• How to create an ad group template
• How to navigate the performance dashboard

• Components of a theme in Magento Go
• How to select a theme
• How to change the logo and favicon
• How to change colors, images and fonts
• How to change page layouts
• How to turn on and off blocks
• How to change the text in your theme

• Ross Kramer, Listrak CEO
• Phil Robinson, Magento VP of Business Development

Magento Extension from Listrak Helps Merchants Increase Revenue.

• Recover lost sales from shopping cart abandonment
• Increase customer lifetime value
• Increase the number and frequency of repeat purchases
• Utilize conversion tracking to increase customer engagement

• BTO Sports converts an additional 23.5% into sales with automated shopping cart abandonment solution
• Increase customer lifetime value
• BirkenstockCentral.com sees 22% lift in conversions from email versus site average

• Jay El-Kaake, CEO, Sweet Tooth
• Mike Rossi, VP Business Development, Sweet Tooth

Craving customer loyalty? Sweet Tooth offers you endless ways to bring the most customized promotions and loyalty programs to your customers. As the premier points and loyalty program for Magento, Sweet Tooth is the most flexible and robust way to develop and leverage customer loyalty for e-commerce.

• Encouraging customer spending using points and rewards
• Building long-term customers through loyalty campaigns
• Managing rewards campaigns from the Magento administrator panel

• Michael Harvey, COO, Corra Tech
• Neil Hamilton, CEO, Predictive Intent

CorraTech and Predictive Intent present ways to increase Average Order Value (AOV) through personal merchandising.

View this webinar and you will learn:

• Best practices for where, when and how to make product suggestions and recommendations
• How to use real customer behavior to tune cross-sell and up-sell offers
• Advanced techniques such as searchandising, intelligent navigation, and custom sorting
• How to create relevant post-sale offers that generate repeat business

• Brandon McInnis, eCommerce Practice Director at Metrics Marketing

With the growth in usage of internet-enabled mobile devices, the foundations for mobile commerce are now in place. This enables retailers to drive sales through mobile websites and applications. Mobile plays an increasingly significant role in customer acquisition and retention across all channels. With the increase in customers purchasing on their mobile device, retailers must ensure they have a usable and compelling retail experience for their mobile users.

This webinar will outline some of the best practices currently being used on mobile commerce websites and applications, evaluate the mobile user experience, explain why you should have a mobile commerce site, identify market trends, and identify a multi-channel opportunity for mobile commerce.

• What is search Marketing
• Overall Strategy
• SEO Process

• Melissa Ward, Client Sales Manager, Magento
• Jon Provisor, CTO at Guidance
• Mike Weber, Director, Online at ONEHOPE Wine

• How the code is built/written
• How the app is structured
• Q&A

• Real-time order posting including full support for multi-dimensional Items, custom fields, affiliate marketing, etc.
• Automatic customer recognition for repeat purchases
• Real-Time inventory requests and replenishment with full support of all Magento inventory-related features
• Real-time order status and order history for registered and unregistered customers, even for offline customers
• Self-service features for continuity order processing

• Developing for Magento
• Understand how to find and override Magento core code with custom code
• Learn how to make your custom code into a module
• Demo
• Q&A

• Setting up promotions in Magento
  • Catalog price rules
  • Shopping cart price rules
  • Using coupons
• Creating landing pages
• SEO in Magento
• Q&A

• What is Magento Mobile?
• Pricing structure
• Creating your first app and using the Admin Panel
• Submitting your apps
• Q&A

• Changing the home page
• Creating a catalog
• Admin settings to save you hassles later
• Switching themes
• Changing the logo and the favicon

• Multi-theme set up
• Fall back logic and the base package
• Components of a theme
• Starting steps to creating your own custom theme

• What is Magento Connect and the Magento Connect Manager
• How Magento Connect works
• Steps for downloading and installing extensions
• Q&A

• Creating and adding Static Blocks
• Using Widgets
• Creating and links CMS pages
• Q&A

• Create and Edit Categories
• Create and Edit Products
• Attributes and Attribute Sets

• Enterprise Version 1.9 Overview
• Magento Secure Payment Bridge Overview
• Demonstration of Enterprise 1.9 and Secure Payment Bridge
• Q&A

• The 12 requirements for PCI compliance validation and how Magenot assist merchants in meeting them
• The details that every merchant should know to attain and sustain compliance
• Questions and Answers

• "Why it is hard to predict your 1-3 year requirements"
• Why agility matters more than specific features
• A new option: Open SaaS (Open Source + SaaS) = cost effective agility
• Objections: Scalability of Open Source
• Examples: Case studies

• Answers questions such as “Where do I have Nexus?”
• Fully automates the manual processes involved with managing tax tables and update
• Outsources the returns & remittance filing process
• Eliminates compliance holes commonly associated with using a flat state rate or zip code-based system for calculating sales tax
• Reduces audit exposure with ‘bullet-proof’ compliance
• And a Demo of the AvaTax Dashboard for centralized, secure management.

• Introduction to Magento Mobile platform
• Demonstration of platform
• Questions and Answers

• Risks involved with credit cards and how PCI compliance validation can be a quick and easy way to avoid these risks
• Learn who’s responsible for PCI compliance, what it takes to get compliant
• Cost-effective solutions for protecting your business
• Questions and Answers

• Enterprise Edition Version 1.8 Overview
• EE Version 1.8 Demonstration
• Q&A
• And much more

• Benefits of implementing Endeca On-Demand, including enhancing the customer experience and boosting conversion rates
• Discussion of how the implementation is accomplished
• Questions and Answers

• How Magento and eBridge can benefit your business and grow revenue
• Explanation of the technology connecting Magento, eBridge and your accounting or ERP system
• How Magento and eBridge can simplify operations
• Questions and Answers

• Introduction to and Demonstration of Magento Enterprise Edition including:
• Product and Promotions types available
• Customer Segmentation and Loyalty Programs
• Content Management and Personalizing the Customer Browsing experience
• And much more

• A holistic approach to merchandising, product marketing & e-commerce sales.
• Where and when to capture key performance data throughout the shopping experience.
• How to evaluate your current operations and e-commerce capabilities.
• How your agency partner can help you align your organization for e-commerce and spot the operational “gotcha’s” you might not think of.

• The challenges of sales tax calculation and compliance.
• Changes in state sales tax legislation that could affect your e-commerce business.
• How your company can achieve full compliance with the AvaTax solution.
• Demo of the AvaTax Dashboard for centralized, secure management.

• Magento and Zend Framework Standards and Conventions
• Magento Coding Style
• How to Set Up a Magento Project in Zend Studio
• Writing Good, Extendable Code and Magento Extendability Principles
• Best Practices for Template Coding
• How to become an official Magento Contributor and Submit Code

• An introduction to the new version 1.7 of Magento Enterprise Edition
• An overview of Enterprise Edition 1.7 features
• Magento Enterprise Edition Reward Points System
• Highly Tuned Page Performance using Full Page Caching
• Over 15 additional improvements for administrators including sales report optimization, WYSIWYG Editing for Products, Categories, and email templates, Design Theme & Packages Facilitation, Custom Variables for use in email templates and CMS, and upgrades to the Magento Enterprise Edition CMS+ content management engine.

• Identify market opportunities and business differentiators that inform your online strategy
• Deploy e-commerce solutions that complement brick & mortar retail and other distribution channels
• Establish a product and merchandising plan to present your lines to your best possible advantage
• Think beyond the sale to total operations (fulfillment, returns, customer service, wish lists and more)
• Be creative about aligning your sales model with your customers’ shopping preferences using Magento features and functionality
• Create buying trends using smart design, targeted promotions and community building
• Gather customer data at every interaction to inform your marketing and promotions strategies

• A Holistic view of the requirements for eCommerce operation and success
• Strategies for ensuring your product catalog and offerings are online ready.
• How to gauge your customer base and decide if you have a clear picture of the customer acquisition, transaction and retention cycle.
• Considerations for your back office operations and compatibility with online sales. Important questions to ask yourself such as do you have consumer-friendly packaging and labeling? Can you handle returns properly?
• How to choose the best eCommerce solution for you and the right questions to ask when doing so.

• An introduction to the new version 1.6 of Magento Enterprise Edition
• An overview of Enterprise Edition 1.6 features
• Magento Enterprise Edition Enhanced Content Management System (CMS+)
• Magento Rich Merchandising Suite
• BridgeConnect Module and Integration with ERP and CRM suites
• Additional Improvement to indexing, performance optimization and tax rules

• What are the advantages and disadvantages of an open source platform?
• Is an open source solution right for your business?
• What are the real costs of the solution?
• What are the key features and limitations of Magento?

• A quick introduction to website testing and why you should test
• How you can radically increase your conversion rate with Google Website Optimizer and Magento
• Top testing tips plus mistakes to avoid on your first test
• Live landing page critiques of eCommerce implementations
• Tips and Tricks on getting the most out of the Google Website Optimizer
• Questions and answers

• Tier pricing and special prices
• Introduction to catalog price rules
• Introduction to shopping cart prices
• Using rule-based conditions and exceptions to created sophisticated marketing promotions
• Taking advantage of shipping promotions to increase average order value
• Tips, tricks and best practices
• Questions and answers

• Websites, Store and Store Views and how they work
• Configuring Magento for multiple online-storefronts
• Utilizing Multi-Store functionality to manage multiple brand storefronts
• Utilizing Multi-Store functionality to manage locale specific (language and currency) storefronts
• Tips and Tricks on getting the most out of the Multi-Store management tool
• Questions and answers