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Webinar Archive
Expand your Magento Knowledge!
If you aren’t already on the eCommerce Platform for Growth, you can view recordings of our webinars on Maximizing Magento and see what you are missing. If you have already made the move to the fastest growing eCommerce platform on the market you can find tips and tricks on getting the most out of your Magento online store.
These webinars provide information on setting up promotions to maximize margin and increase average order size, targeting demographics in their native language, and setting up niche sites to increase your market-share.
- Optimizing Conversions with Website Testing - Google Website Optimizer Integration
- First Presented: December 3, 2008
- Speaker: Trevor Claiborne, Marketing Manager - Google Website Optimizer
- Topics include:
- A quick introduction to website testing and why you should test
- How you can radically increase your conversion rate with Google Website Optimizer and Magento
- Top testing tips plus mistakes to avoid on your first test
- Live landing page critiques of eCommerce implementations
- Tips and Tricks on getting the most out of the Google Website Optimizer
- Questions and answers
- Getting the Most out of Promotions
- First Presented: October 14, 2008
- Speaker: Udi Shamay, Account Manager @ Varien
- Topics include:
- Tier pricing and special prices
- Introduction to catalog price rules
- Introduction to shopping cart prices
- Using rule-based conditions and exceptions to created sophisticated marketing promotions
- Taking advantage of shipping promotions to increase average order value
- Tips, tricks and best practices
- Questions and answers
- Getting the Most out of Multi-Store Management
- First Presented: September 02, 2008
- Speaker: Chris Marshall, Business Development Manager @ Varien
- Topics include:
- Websites, Store and Store Views and how they work
- Configuring Magento for multiple online-storefronts
- Utilizing Multi-Store functionality to manage multiple brand storefronts
- Utilizing Multi-Store functionality to manage locale specific (language and currency) storefronts
- Tips and Tricks on getting the most out of the Multi-Store management tool
- Questions and answers
