Webinar Archive
Expand your Magento Knowledge!
If you aren’t already on the eCommerce Platform for Growth, you can view recordings of our webinars on Maximizing Magento and see what you are missing. If you have already made the move to the fastest growing eCommerce platform on the market you can find tips and tricks on getting the most out of your Magento online store.
These webinars provide information on setting up promotions to maximize margin and increase average order size, targeting demographics in their native language, and setting up niche sites to increase your market-share.
- Introduction to Magento Enterprise Edition v1.7
- First Presented:Wednesday, January 27, 2010
- Speaker:Koby Oz, Marketing Director and Chris Marshall, Business Development Director, Varien, Inc.
- Topics include:
- An introduction to the new version 1.7 of Magento Enterprise Edition
- An overview of Enterprise Edition 1.7 features
- Magento Enterprise Edition Reward Points System
- Highly Tuned Page Performance using Full Page Caching
- Over 15 additional improvements for administrators including sales report optimization, WYSIWYG Editing for Products, Categories, and email templates, Design Theme & Packages Facilitation, Custom Variables for use in email templates and CMS, and upgrades to the Magento Enterprise Edition CMS+ content management engine.
- Magento and One Pica Present: “Strategic E-Commerce: Making the Right Decisions” Part I
- First Presented: Wednesday, December 16, 2009
- Speaker: Scott Dahlgren, Director of Channel Development, Varien and Greg Segall, President and Founder, One Pica
- Topics include:
- Identify market opportunities and business differentiators that inform your online strategy
- Deploy e-commerce solutions that complement brick & mortar retail and other distribution channels
- Establish a product and merchandising plan to present your lines to your best possible advantage
- Think beyond the sale to total operations (fulfillment, returns, customer service, wish lists and more)
- Be creative about aligning your sales model with your customers’ shopping preferences using Magento features and functionality
- Create buying trends using smart design, targeted promotions and community building
- Gather customer data at every interaction to inform your marketing and promotions strategies
- Magento and Razor 360 Present: 7 Tips to Accelerate Your eCommerce Evolution
- First Presented: Thursday, November 12, 2009
- Speaker: Scott Dahlgren, Director of Channel Development, Varien, and Douglas Hollinger, Razor 360
- Topics include:
- A Holistic view of the requirements for eCommerce operation and success
- Strategies for ensuring your product catalog and offerings are online ready.
- How to gauge your customer base and decide if you have a clear picture of the customer acquisition, transaction and retention cycle.
- Considerations for your back office operations and compatibility with online sales. Important questions to ask yourself such as do you have consumer-friendly packaging and labeling? Can you handle returns properly?
- How to choose the best eCommerce solution for you and the right questions to ask when doing so.
- Enterprise Edition 1.6
- First Presented: Wednesday, October 28th, 2009
- Speaker: Koby Oz, Marketing Director and Chris Marshall, Business Development Manager, Varien
- Topics include:
- An introduction to the new version 1.6 of Magento Enterprise Edition
- An overview of Enterprise Edition 1.6 features
- Magento Enterprise Edition Enhanced Content Management System (CMS+)
- Magento Rich Merchandising Suite
- BridgeConnect Module and Integration with ERP and CRM suites
- Additional Improvement to indexing, performance optimization and tax rules
- Magento and Lyons Consulting Group Present “Open Source: Hype vs Reality”
- First Presented: Thursday, October 21, 2009
- Speaker: Rich Lyons, CEO and Jamie Kail, Director of eCommerce Services, Lyons Consulting Group and Roy Rubin, CEO, Varien
- Topics include:
- What are the advantages and disadvantages of an open source platform?
- Is an open source solution right for your business?
- What are the real costs of the solution?
- What are the key features and limitations of Magento?
- Optimizing Conversions with Website Testing - Google Website Optimizer Integration
- First Presented: December 3, 2008
- Speaker: Trevor Claiborne, Marketing Manager - Google Website Optimizer
- Topics include:
- A quick introduction to website testing and why you should test
- How you can radically increase your conversion rate with Google Website Optimizer and Magento
- Top testing tips plus mistakes to avoid on your first test
- Live landing page critiques of eCommerce implementations
- Tips and Tricks on getting the most out of the Google Website Optimizer
- Questions and answers
- Getting the Most out of Promotions
- First Presented: October 14, 2008
- Speaker: Udi Shamay, Account Manager @ Varien
- Topics include:
- Tier pricing and special prices
- Introduction to catalog price rules
- Introduction to shopping cart prices
- Using rule-based conditions and exceptions to created sophisticated marketing promotions
- Taking advantage of shipping promotions to increase average order value
- Tips, tricks and best practices
- Questions and answers
- Getting the Most out of Multi-Store Management
- First Presented: September 02, 2008
- Speaker: Chris Marshall, Business Development Manager @ Varien
- Topics include:
- Websites, Store and Store Views and how they work
- Configuring Magento for multiple online-storefronts
- Utilizing Multi-Store functionality to manage multiple brand storefronts
- Utilizing Multi-Store functionality to manage locale specific (language and currency) storefronts
- Tips and Tricks on getting the most out of the Multi-Store management tool
- Questions and answers
