Magento

Update

June 2011

Let Magento Do The

When it comes to constructing a great online store there's no better partner than
Magento. We deliver the best architecture, tools, support and experts in the industry to
help merchants build the best eCommerce solution for their business.

NEW TOOLS FOR YOUR MARKETPLACE:

RETURN MERCHANDISE AUTHORIZATION

In Enterprise 1.11 Magento makes the RMA process easy and efficient. The
out-of-the-box RMA functionality is completely configurable to suit each merchant's
customer, product and business process requirements. Here's a sample of the
capabilities you get with Enterprise 1.11 RMA feature:

Manage RMAs for
simple, grouped,
bundled or custom
configured products
Make the RMA
process customer
self-service or the
merchant can manage
from the backend
Tie the process to
your own logistics
process and shippers

ENHANCED TOOLS FOR YOUR MARKETPLACE:

PERSISTENT SHOPPING CART

Persistent shopping cart has been enhanced in Enterprise 1.11.
Customers can add products to their shopping cart and view the cart
from multiple browser sessions and devices. This feature also enables
merchants to implement promotions, according to pre-defined segmentation
rules, encouraging consumers to add items to the shopping cart and complete
their purchase. This feature will improve customer satisfaction and increase
average order value.

ENJOYING THE FINISHED PRODUCT:

CUSTOMER SUCCESS GROUP

Magento is pleased to announce the Magento Customer Success Group. The Customer
Success Group has been designed with YOU, our customer, in mind.

The successful deployment of your store is our number one priority. The Customer Success Group is here
to work with you to ensure your long-term success. Let Magento pave the way to your success.

Let us know if we can be of assistance

Please contact the Customer Success Group at success@magento.com


GET THE BASICS UNDER YOUR BELT:

SIMPLIFY YOUR TAX SETTINGS USING
RANGES AND WILDCARDS

Magento provides many ways to adhere to government tax requirements.
Ranges and wild-cards (*) are one way to apply tax rates across regions
without affecting performance.

Ranges and Wildcards allow merchants to apply tax rates to different zones
and boundaries. Merchants can apply tax rates based on specific zones or
broadly using wild cards.

If a merchant wants to apply Tax Rate "X" to all postal codes in Berlin, Germany
they can simply enter the RANGES of applicable postal codes:
From: 10115
To: 14199

If a merchant wants apply Tax Rate "X" to all of the postal codes in Santa Monica,
where all zip codes begin with 904, they can use the WILDCARDS
symbol (*) in the postal code field as follows: 904*.

DO IT YOURSELF WITH

Equipped with valuable merchant feedback, we have been hard at work over the past few
months fine tuning Magento Go and making it the best hosted eCommerce solution on the
market. We've made some noteworthy updates that we'd like to share with the Magento
Community.


BUILDING BLOCKS OF THE FUTURE:

Magento Go Platform, a platform as a service, provides developers with the
ability to build, host and deploy custom Apps for Magento Go with the
ease-of-use and flexibility that the Magento community knows and loves.
With Magento Go Platform we have a simple vision: empower developers in
the cloud so they can enhance the merchant experience.

TOOLS AT WORK:

DATA SYNCHRONIZATION CASE STUDY

MERCHANT
KAISER + KRAFT
(China & Japan)
PROFILE
A world-class online supplier of office,
workshop and warehouse equipment
CHALLENGE
A new localized eCommerce site with
advanced levels of data synchronization
and security

SOLUTION PARTNER
BysoftChina
MARKETS SERVED
China, Japan
URL
www.kaiserkraft.cn
www.kaiserfraft.jp


PLATFORM IMPLEMENTATION CASE STUDY

MERCHANT
Macfarlane Packaging
PROFILE
Leading supplier of packaging
products in the UK
CHALLENGE
Update a static website to a flexible
customer centric, eCommerce website


SOLUTION PARTNER
Crimsonwing
MARKETS SERVED
United Kingdom
URL
www.macfarlanepackaging.com

LET RUNA TAKE THE WEIGHT OF SELLING OFF
YOUR SHOULDERS WITH SALESLIFT

We would like to welcome Runa as a Magento Gold Industry Partner. Using Runa's SalesLift helps
merchants increase conversion rates and overall sales. SalesLift offers the right smart deals to the right
shopper, on the right product, at the right time. To find out more about Runa SalesLift visit
www.runa.com or contact them at sales@runa.com

If you are interested in the Magento Industry Partner Program
please contact phil@magento.com

SHARPEN YOUR TOOLS WITH:

Magento U hits the road in July to bring our training classes to you. Join us
if you are a novice user or a Magento veteran - we have something for
everyone. Attendees will leave our courses with a thorough understanding
of our robust offering.
Join us for our five day developers' course.
Magento professionals bring their expertise to the classroom with in-depth
instruction and Magento best practices.
Join us for our two day comprehensive theming course.
Learn the ins and outs of customizing the look, feel and functionality of a
website at the theme level.

WE TOOK OUR TOOLS ON THE ROAD:

CHECK OUT WHERE WE'VE BEEN