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Over the last years, email marketing has become one of the fastest growing trends in customer acquisition. It is not surprising, since follow up email is a simple and convenient means of communication between merchants and customers, which allows to make right offers in time and continuously improve efficiency.
The Follow Up Email extension is a perfect solution that provides comprehensive functionality to create highly targeted custom emails to fit your business needs. The extension allows web-store owners to easily create custom email templates with both static and dynamic information, as well as set up rules when they should be sent.
Visit Extension Page:
Configure the follow up email design and content in accordance with your marketing goals.
* Use pre-defined templates (native Magento and Follow Up Email) or create your own ones
* Add Magento and Follow Up Email variables
* Insert up-sells, cross-sells and related products
* Customize order/cart/wish list products view inserted in email: add pictures, prices, links to product pages and other information.
* Let your customers restore their carts with just one click on the link sent in the email notification
* Allow customers to resume session right from the email
* Let your customers unsubsribe from all follow up emails at once (NEW!)
* Offer coupon codes
* Attach files
Make sure that your customers receive relevant information - separate your email audience into smaller groups based on their customer/order status, actions and other attributes.
The Follow Up Email extension now offers three predefined sample rules that proved to work - abandoned cart, review request and customer birthday (NEW!)
Of course, you can set up your own rules for sending targeted emails based on the best matching conditions:
New customer signup, new customer subscription, customer logged in, customer last activity, customer came back by link sent, customer group, customer group changed, customer submitted a review (NEW!), customer birthday, customer newsletter subscription, customers unsubscription
Order obtained X status, customer placed a new order
* Shopping cart
New abandoned cart appeared, sale amount
Product was added to wishlist, wishlist shared</strong>
SKU, type, category
* Store view
* Send notifications to store administrator only to be in the know of business flow.
Measure the effectiveness of follow ups sent with data on click-throughs, shopping cart restorations and conversions.
* Specify Google Analytics tracking code for abandoned carts
* Track customers who placed orders by clicking on the emailed link
* Track links with abandoned cart recovery statistics
* Track coupons
Manage follow ups massively or apply the required action to a particular email - preview, cancel or send it manually.
* Sort and filter follow up emails by status, schedule, event, etc.
* Perform mass actions to a bulk of FUE emails - cancel, send now or delete
* Preview, send, cancel or delete emails manually right from the grid
✔ Advanced Newsletter - send follow-ups to subscribers of specific segment.
✔ Market Segmentation Suite - create rules and follow up specific customers based on segmentation.
✔ Custom SMTP - use custom SMTP server or localhost to send follow-ups.
✔ Who Bought This Also Bought - recommend related products in follow-ups and influence your customers to spend more on products from your store.
✔ Automatic Related Products 2 - create dynamic rules according to a certain item to make the related products block appear in emails.
All aheadWorks Magento plugins:
*SaleCycle, a remarketing company
**RetailMeNot, a marketplace platform
***BIA/Kelsey, a research and advisory company
This extension was developed by and is supported by aheadWorks
The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.
If you need support for a Magento platform, there are different options for support depending on which Magento platform you are using. Below are links for specific platforms.
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