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In three words - 'simple yet effective'.
In more details - 'Product Categories' will be of great help to people who sell accessories or spare parts for larger products (e.g. car parts, printer cartridges, cell phone accessories) and have the major products setup as categories. This extension will automatically show all categories, where a product is listed, on the product details page.
So for example, if you sell cartridges for printers (or cell phone accessories) and have major products as categories like 'Epson Stylus TX117', 'Epson Photo C67' (or 'Nokia', 'HTC', 'Samsung'), the extension will automatically show a block with the list of all compatible printers/cell phones on the cartridge/accessory page. Customers will be absolutely confident that they found the right product and will place orders instead of asking questions or leaving your site.
Displays all categories a product is assigned to on the product page.
If you sell parts (e.g. printer cartridges, equipment components) and have arranged the major products (e.g. cars and printers) as categories, this feature is very convenient for displaying products that the part or component is compatible with. Customers will be able to make sure that they find the right part/component and will be confident to place orders.
Displays categories as links, which improves site navigation and SEO.
So from the product page a customer can get to the pages of all categories, to which the product is assigned. Also the category names are indexed by search engines on the product pages and are easier to find.
Improves conversion ratio.
Seeing the list of compatible products, customers will proceed right to checkout instead of asking questions. And you will not loose orders due to untimely replies to questions. Some people might not even ask questions - they would just leave your store and you would lose customers.
Clearly shows compatibility information, which saves a lot of time.
From our own experience we know that you get a lot of compatibility questions, if you don't indicate compatibility properly (in our case with different Magento versions). Since we've specified the compatibility information, we've got more time for extension development, paid projects and other profitable activities.
Significantly decreases chance for human error.
The extension will automatically display a block with all the categories, where a component is sold (i.e. the list of compatible products). Of course, you can write all the compatible products in description, however you may forget to mention some items. Also the information will blend with other description data and will be a lot more difficult to notice.
Great complementary product.
The extension works even better in combination with Improved Navigation, which allows to show links to product attributes.
Lets you configure the block title and define the number of columns for display of categories.
The extension is compatible with vast majority of design themes, its appearance can be easily customized.
Extension home page: http://amasty.com/product-categories.html
Please email your questions and suggestions via http://amasty.com or send us a PM at Magento site. Feedback is absolutely welcome.
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