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Precision Dialogue (formerly Metrics Marketing Group) has combined Magento and ExactTarget to give merchants the opportunity to create, send and track email communications seamlessly and effortlessly. Essentially, the integration is an ExactTarget Extension (plug-in) that is installed on your Magento based website. It allows you to create better shopping experiences for your customers by delivering targeted, relevant emails based on transactional data. It also allows customers the flexibility to create more robust cross-sell and up-sell campaigns based on behavioral data leveraging the ExactTarget platform.Benefits of Using the ExactTarget Integration
Purchasing the ExactTarget integration from Precision Dialogue also provides you with the following benefits:
Cost Effective: Easy to maintain and upgrade
Customization: Capability to fit ExactTarget customer accounts with AIM and API
Development: Regular quarterly updates to feature set and functionality
Installation, Integration & Testing: Precision Dialogue will work with your technical team to install, test, deploy, configure and confirm communication between both Magento and ExactTarget
With the ExactTarget integration you are capable of creating, deploying and tracking transactional emails with ExactTarget, straight from the Magento platform. Most popular transactional emails include:
-Abandoned Cart (for registered users)
-Newsletter Subscription & Success
-Order Update for Guest
-Shipment Update for Guest
-New Order for Guest
-New Shipment for Guest
*Contact Precision Dialogue to obtain a complete list of all default transactional emails.Additional Features
The integration sends basic customer attribute data such as name, address, gender and birthday in addition to product information such as product name, SKU, price, description, weight and status, into ExactTarget for further segmentation and marketing communications. Customer order history can also be sent to ExactTarget to inform ongoing email campaigns and related product information is also shared for cross-sell/up-sell messaging.
The best place to start if you need help with a specific extension is to contact the developer. All Magento developers have both a contact email and a support email listed.
If you need support for a Magento platform, there are different options for support depending on which Magento platform you are using. Below are links for specific platforms.
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