WindsorCircle

ExactTarget Integration by Windsor Circle

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Integrate Magento with ExactTarget. Instantly build targeted customer segments based on purchase history data.
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Overview

ExactTarget Integration by Windsor Circle

Prices start at $99/month.Windsor Circle's integration software is downloadable from our website, and you will then need an account and monthly subscription with Windsor Circle to fully activate and use the software.

Existing ExactTarget clients can also download Windsor Circle's Magento App directly through HubExchange. This will enable a "single sign-on" experience in the Interactive Marketing Hub.

Feel free to contact us at (877) 848-4113 or magento (at) windsorcircle.com


Windsor Circle's integration connects Magento's eCommerce platform to a merchant’s ExactTarget email marketing account, instantly providing direct access to customer, product, and purchase history data directly in ExactTarget.

You’ll get eCommerce analytics tools to better segment and retain your customers. You’ll also have the ability to send highly targeted email campaigns to segments based on behavior and purchase history, plus the data to enable triggered and automated retention marketing campaigns in ExactTarget. Windsor Circle helps you send the Right Email to the Right Customers at the Right Time, to help double your repeat buyers.

Windsor Circle is a Retention Marketing & Automation Platform. Our integration includes 3 features: Connect, Analyze, and Automate.

CONNECT: Go beyond subscriber syncing and automatically import customer data, product data, and purchase history data.
ANALYZE: Upon installation of the ExactTarget extension, you’ll get a Windsor Circle account with access to over 70 graphs, tables and charts that give you ongoing insights into your historical retail analytics and retention marketing performance.
AUTOMATE: Windsor Circle’s extension then automatically imports and updates your Magento customer, product, and purchase data into custom fields in ExactTarget. You’ll be able to set up highly targeted segments based on purchase history, behavior, and product preferences, plus triggered retention emails like Win-Back campaigns to Churning Customers, Replenishment Campaigns for products that need refills, and Welcome Series for new purchasers.

With Windsor Circle connecting Magento to ExactTarget, you can easily and automatically gather and analyze customer purchase history data to create targeted customer segments in your email platform. Magento merchants can now send the Right Emails, at the Right Time, to the Right Customers based on automated business intelligence.

Windsor Circle's integration software is downloadable from our website. Note that you need an account and monthly subscription with Windsor Circle to fully activate and use the software.

GET RESULTS

Increase Email Marketing Revenue
  • Windsor Circle's Magento to ExactTarget integration increases revenue for online Marketers by freeing data locked in the eCommerce ecosystem.

  • Instant Access to Purchase History Data in ExactTarget
    Our software integrates Magento with ExactTarget, providing your email marketing team with instant access to purchase history, order management, and other eCommerce data.

    Right Email, Right Customer, Right Time
  • Within days, we’ll automatically populate your ExactTarget account with highly targeted customer segments, including Best, Loyal, and Churning Customers, so you can send the Right Email, at the Right Time, to the Right Customers.

  • Simple Integration
  • It's easy to get Windsor Circle's Magento-to-ExactTarget software installed and running. First, purchase and download the software package with installation instructions from our website. Next, upload the software to your Magento account. Third, set up an account and subscription service with our team, and we’ll fully activate the extension within 3 business days. At that point, we start pulling customer purchase records from Magento, analyzing them, and uploading the customer information directly to ExactTarget.

  • Installation Guarantee
  • Because so many integrations and extensions can create challenges or problems, and because others simply fail, we stand by a 3-Day Promise: we’ll have complete installation, with your Magento data live in ExactTarget, in 3 days or less, or you get 30 days free on your subscription.

  • Automatic Customer Segmentation
  • Windsor Circle's Magento to ExactTarget integration automatically identifies, and updates, customer segments like: Best Customers, Big Spenders, Churning Customers, Frequent Buyers, New Customers, and more.

  • Behavioral and Product Segmentation
  • Magento to ExactTarget integration gives you the ability to segment customers according to products purchased - including brand, category and price - or based on purchase behavior: how often, how much and when. This instant access to customer information is proven to generate increased revenue and save you time.

  • Product Recommendations
  • Magento to ExactTarget integration creates product recommendations unique for each customer. Our software will set up fields in ExactTarget containing individual product details, including product name, description, image, pricing, etc... and enable you to send highly targeted, unique recommendations to customers based on multiple factors.

  • Better Segmentation Enables Targeted Campaigns
    Magento to ExactTarget integration provides customer and business intelligence, and enables you to leverage the data you have in Magento and automatically build and update targeted customer segments in ExactTarget. You can then deploy powerful and effective email marketing campaigns like:
  • "Replenishment" campaigns that target consumable products like dog food or lotion
  • "Win-back" campaigns to latent customers who purchased in the past, but not recently
  • Create an automated "Welcome Series" for a first time buyer
  • Reward "Best Customers" with insider specials
  • Cross-sell accessories to expensive products
  • Deploy brand-based campaigns for popular items
  • Targeted coupon and discount offers that reach the right customers with the right offer
  • Uncovering and tailoring campaigns to wealthy customers who live in high-income zip codes
  • Marketing expensive products and upgrades to your "Biggest Spenders"
  • Smart "Related Item" product recommendation campaigns to cross-sell complimentary products
  • Geo-targeted email based on proximity to a store location to boost in-store traffic
  • Create repeat customers and loyalty from one time purchasers

  • Achieve Real Results
    Windsor Circle was founded by email marketers and eCommerce experts, who understand online retailers' goals and challenges alike - we've been there. Making the most of your customer data - from the products they've purchased, to their demographics, to their purchase and engagement history - is invaluable, but often hard to do.

    Getting it right leads to phenomenal results from more intelligent email marketing campaigns that your customers want to open, because they speak directly to them. In the fierce and growing competition for inbox attention, you can't afford to send generic messages. Our customers' results speak for themselves. We look forward to helping you!

    Release Notes

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    Reviews

    About the Developer

    This extension was developed by and is supported by WindsorCircle

    ExactTarget Integration by Windsor Circle 0 5 1 1
    Great extension for getting your customer data from Magento sync'd up with ExactTarget. Also includes pre-built segments and all the customer attributes you need for successful email campaigns. July 2, 2012
    1-1 of 1
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