Email Marketing Automation - dotmailer

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  • Magento Connect Gold Industry Partner
Best of breed email and multi-channel marketing automation with dotmailer's market leading software
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Magento Connect 2.0

Magento Connect 2.0

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Email Marketing Automation - dotmailer

dotmailer is a leading global provider of email marketing automation technology and services. One of only 3 Magento Gold Email Marketing Partners dotmailer has the ultimate solution for Magento merchants.

Our Magento clients have seen email ROI of upwards of 11,000% and we continue to drive up revenue using our suite of easy to use segmentation and automation tools.

dotmailer is the trusted email marketing partner of global ecommerce organisations and brands including Vizio, World Duty Free, Hornby, Simplehuman, Fred Perry.

Features at a Glance:

Data Synchronization for every customer:
  • All historical customer & order data
  • Wishlists, cart contents & reviews
  • Store website browse behavior and social profiles
  • Custom attribute mapping for customers & orders
  • Enterprise loyalty & segment mapping

    Drag & Drop Campaigns, Segmentation & Data acquisition:
  • Create campaigns in minutes with drag and drop templates
  • Segment and automate from complex queries in seconds
  • Build integrated branded data acquisition forms & surveys

  • Drag & Drop Automation:
  • Multi step Abandoned cart programs for customers & guests
  • Browse abandonment campaigns
  • Welcome, post purchase, birthday, loyalty campaigns and more!
  • Multi channel integration with any 3rd party system:
  • SMS, Push, CRM, Lead scoring, Call centers

  • Dynamic Personalized Content:
  • Best Sellers & Most Viewed to a category level
  • Upsell, Cross-sell, Related products for purchases and cart contents
  • Unique coupon codes for any promotional rule
  • First, Last & Most frequently purchased category & brand
  • Most frequent day & month of purchase
  • 3rd party integration with intelligent product recommendation engines

  • Transactional Emails:
  • Full SMTP service with improved delivery & delivered, open & click reporting

  • Onboarding:
  • Technical onboarding included

  • Additional Integrations:
  • Salesforce
  • Microsoft Dynamics
  • Nosto Personalization
  • ATTRAQT Personalization
  • Sweet Tooth Loyalty
  • Feefo Reviews

  • You will need a dotmailer account and license in order to use this extension

    Any questions?

    Contact us:
    Head of eCommerce:
    eCommerce Channel Manager

    Not already a dotmailer customer?
    To use this connector you will need to be a dotmailer customer.  For more information please take a look at or call us on the below:

    UK:  0845 868 2254
    USA:  1-212-971-9408

    If you are already a dotmailer customer but have a question or need help?
    Our account management team are on hand to answer any questions, if you are unsure who your account manager is then please call us on the numbers above and we will make sure you are looked after

    Want to know more about the dotmailer platform?

    dotmailer has a vast array of functionality which you can learn about on but please contact us at the numbers listed above so we can demo the system to you and answer any additional questions you may have.

    dotmailer Functionality:

    •    Behavioural profiling
    •    Data segmentation
    •    Drag & drop campaign editing with EasyEditor
    •    Personalisation
    •    Marketing Automation & Triggered Campaigns
    •    List management
    •    A/B split testing
    •    Pre-built and custom integrations
    •    Landing pages
    •    Online surveys
    •    Real time reporting and web analytics – multi-business unit/country campaign reporting
    •    Multi-language support
    •    Extensive API

    Release Notes

    New Transactional Email, Customer Trend Data, Wishlist Contents and Sweet Tooth Refferal link!

    2015-02-27 12:27:48
    • Version number: 4.0.0
    • Stability: Stable
    • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
    You must be registered and logged in to get extension key.

    Magento Connect 2.0

    Magento Connect 2.0

    ##IMPORTANT## If using our transactional email service please speak with your account manager before upgrading. This release changes the way emails are sent and requires a feature to be enabled on your account. ##IMPORTANT##

    ##IMPORTANT## This release also changes the dynamic link used for abandoned cart contents, so once upgraded you will need to update the link within your existing email campaigns. ##IMPORTANT##

    * Transactional email: Our extension now only uses dotmailers new transactional email service. You will need to contact you account manager to get this enabled on your account and also install the Transactional email - dotmailer extension to use this functionality.

    * Abandoned cart contents: The dynamic link to pull in the customers basket contents now uses the quote ID rather than email to ensure better performance and help increase reliability for Magento sites with a multi website setup.

    * Sweet Tooth: Along with all the previous Sweet Tooth data we sync to dotmailer you can now include the referral link each customer is provided. You can then use this as personalization to remind your customers to share with friends.

    * Load dotmailer template: When creating a new custom transactional email within Magento you can simply pull in the HTML from a dotmailer template you have already created.

    * Wish list: We now provide a dynamic link to pull in the contents of a users wish list. And in addition you can show the related, up sell, cross sell products based on their wish list.

    * Customer trend date: Along with all the previous customer data such as total spend and number of orders you can now sync key customer trend data. This includes most frequent day/month of purchase, most purchased category/brand and more!

    Feefo, Subscription Management, Subscriber API, Quote Sync & more

    2015-01-21 08:40:19
    • Version number: 3.4.0
    • Stability: Stable
    • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9
    You must be registered and logged in to get extension key.

    Magento Connect 2.0

    Magento Connect 2.0

    * Feefo: Retailers who now also use Feefo will benefit from an integration with dotmailer, enabling pulling in live Feefo ratings for the websites total rating and abandoned products.

    * Preference Management: Customers now have the ability to manage any of their public address books and data fields within their account section, enabling a 2-way sync with dotmailer.

    * Enterprise Loyalty Points: Magento enterprise customers using the loyalty point’s functionality can now sync this data to their contacts within dotmailer.

    * Enterprise Customer Segments: Magento enterprise customers using customer segments can now sync the segments a customer belongs in as a single data field.

    * Dynamic Content Enhancements: Dynamic content urls now allow to be filtered by category ID, are all mobile responsive, return a 204 response code if no data is found for a contact and have easier styling capabilities within the connector.

    * Quote Sync: All customers current quote data is now synced to dotmailer as insight data, allowing retailers to segment on the contents and value of their current active quote.

    * Subscriber API: Our extension now extends a sites API adding functions to add and modify a subscriber, this feature was added to allow dotmailers new channel extensions functionality to manage subscribers through the programme builder.

    Reviews, NOSTO, Automation, Custom Order Data & A Cheeky Stat

    2014-12-10 11:24:47
    • Version number: 3.3.2
    • Stability: Stable
    • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
    You must be registered and logged in to get extension key.

    Magento Connect 2.0

    Magento Connect 2.0

    * Data Mapping: New abilities to map data based on 'Subscriber Status' and 'Last Quote ID'; enabling relevant dynamic content to be sent based on whether a contact is subscribed or not, whilst relevant product recommendations can be sent based on a contact's last abandoned basket/cart

    * Sync Settings: Added synchronisation for reviews (this requires having Insight enabled)

    * Creating an address book: Visibility can now be set

    * Automation: Contacts can now be added to a program when creating an order as a customer, creating an order as a guest, submitting a review, or when creating a wishlist

    * Reviews: Send review triggers based on when an order hits a certain status and X days delay; ability to only include newly purchased products as external dynamic content within the campaign; option to provide an anchor to external dynamic content links to take customers directly to the review form

    * Dynamic Content: Includes new categorisations; ability to make recommendations based on abandoned basket/cart contents; product picker for manual product push and fallback products to make life easier

    * Nosto integration: Specify Nosto API details from your Nosto account, along with a new external dynamic content URL with which to specify your Nosto block name

    * Transactional Emails: Specify a custom ‘from’ address to use per email; specify a previously uploaded attachment ID from your dotmailer account in order to add attachments to email (attachment functionality must be enabled on your account)

    * 'Admin' has been removed as it was getting too large and has been converted into two separate sections - 'Configuration' and 'Developer'

    * 'Configuration': Specify additional order attributes to be synchronised with your OrderInsight; 'Easy Email Capture' updates Magento with a user's email address immediately after they leave the email address field when checking out (mainly for single page checkout); disable Magento's default newsletter and customer success emails

    * 'Reports': two new reports have been added to show the review sync and wishlist sync statuses

    * 'Stat': The average dotmailer for Magento customer gets a 3896% ROI from email marketing

    Abandoned Cart Enhancements

    2014-10-21 16:12:08
    • Version number: 3.2.3
    • Stability: Stable
    • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
    You must be registered and logged in to get extension key.

    Magento Connect 2.0

    Magento Connect 2.0

    Improvements to how we monitor and send abandoned cart emails

    System Status - RFM - Abandoned Cart Limit + 8 other features

    2014-10-01 16:59:19
    • Version number: 3.2.0
    • Stability: Development
    • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
    You must be registered and logged in to get extension key.

    Magento Connect 2.0

    Magento Connect 2.0

    his release includes some great new functionality as well as including a number of fixes.

    Release Highlights:

    + System Status: Display all areas of the extension and the current status of them. Allows a user to quickly identify issues and fix them if required.

    + Abandoned Cart Limit: Set a time period that a user can receive multiple abandoned cart emails in, stopping over communication.

    + RFM: New data analysis dashboard providing useful reporting including an RFM breakdown of the sites customers.
    1 2 3 4 5 6

    About the Developer

    This extension was developed by and is supported by dotmailer

    Email Marketing - dotmailer 4.7 5 11 11
    Completely Transformed our Email Dollar Hobbyz has been with dotMailer for a few months now, and they truly have overhauled the way that we do emails. The interface is SO easy to use, and we can now put targeted emails together in a quarter of the time, send to a fraction of our email list, and still out-perform anything we have done previously. Being able to dynamically auto-segment and update contacts based on interaction and purchase history completely removes any need for a spreadsheet or local contact database. The scope of what you can put together with Automation Program is mind boggling and opens up a huge amount of possibilities for multiple touchpoints with customers. DotMailer was made with the human being in mind, and we were blown away the minute our demo started. Functionality and integration with our Magento info is seamless. Huge thanks to Alistair, Jonny and the onboarding team for transforming the way we do email. February 24, 2015
    Poor Quality We installed this and struggled with lots of features in the interface, it does not work as described a lot of the time. It also seemed to only work sporadically. Worryingly there is little or no documentation around most of the features. There is a distinct lack of comprehensive release notes, leading to uncertainty when dealing with this product. There are better providers out there and you are better off finding an alternative. December 23, 2014
    Lola Rose x Dot Mailer Lola Rose has been with Dot Mailer now for nine months, and the whole system is great to use with what we are aiming for with our marketing plans and customer acquisition. It is simple, and easy to use, making our marketing campaigns go out with complete ease. When it comes to additional projects that we have wanted to complete to grow our customer acquisition, Dot Mailer have been good enough to look into my questions and try to work out the simplest, and most effective way for myself and my team to complete this. Having used Dot Mailer at my previous company, I was so glad when I joined Lola Rose that I would be able to work with a great team that given me second to none service and advice in helping us go further. August 12, 2014
    Recommendation Our company recently migrated across to Magento/Dotmailer and so far it seems like a great fit for our E-Marketing requirements. As a business we operate in 8 different countries so our email process is quite complex, Dotmailer has been really good in simplifying and streamlining this task. Prior to using the service we attended the dotMailer seminars on Magento integration, this was a great way to familiarise ourselves with the system. Our account managers Alex/Daniel and the client services team were also very helpful in the initial set up of our account and in coding our first personalised template. Although we have only been sending with dotMailer for just over a month we are very excited to see an enhancement in the look and feel of our emails but more importantly an increase in our ROI. Michael – Digital Marketing Executive @ Interior Addict Ltd. August 8, 2014
    Great integration I've been a customer of Dotmailer for some time now and I'm happy there is now an integration between the two platforms. There are a lot of features which are available and the extension is regularly updated, I'd like to see a user guide so I can make the most of the extension. I did come across a few issues however, the support I received from Ben and Jonny was excellent! May 14, 2014
    Great Email Marketing Tool We needed a new way to filter down our email list and also capture abandon carts, this extension does this with ease and much more. Its really easy to use and was easy to install. We have since seen a growth in sales with many of our campaigns, mainly the abandon cart emails. We had a small problem with the installation but the guys at Dot Mailer soon fixed it. Great Service all round! May 9, 2014
    Great for all sizes of store This extension allows you to link your Magento store data with your dotMailer account in a seamless and easy way. The interface is excellent and very easy to set up. Once you have linked your account, sit back and let the Magento cron transfer all your historical data to dotMailer. You don't need any specific back end MySQL or Magento knowledge to use this extension - it's seamless. From there you can then use the dotMailer segment functionality to provide targeted lists to direct your marketing emails to the most relevant customers based on what they bought, spend, time frames etc etc. We moved over from another provider and have never looked back. The email designer in DM is superior to everything else we have researched - fast and really neat GUI. We are now looking at creating triggers for relevant content in emails and setting up detailed journey campaigns. Exciting times made easy by dotMailer. Also DotMailer pricing is by far better than any other provider. Support is ace - thanks especially to Ben and Ian at dotMailer. May 8, 2014
    Great extension with even better support We moved to dotMailer last year after growing frustrated with the poor functionality of our ESPs Magento extension and haven't looked back since. Not only are we finally able to run fully automated aquisition and remarketing campaigns based on our customer's preferences, behaviour and purchase history, but it has also really become our main CRM tool. We've also managed to replace some other 3rd party tools we were using for cart abondonment and other email remarketing activities. The interface is nice and easy to use, both on the Magento side where you can configure what data you want to send to dotMailer, and the dotMailer admin itself. Most of all though we have been really pleased with how fast the support is and how responsive they have been in listening to feature requests. We've seen new functionality being added every few weeks. March 13, 2014
    A Must have extension After trying various email suppliers for our store we recently moved to Dotmailer as their integration with Magento was far superior to any other offering. The connector install was very straight forward and the technical support first class. The synchronisation of data allows us to create unlimited segments and has greatly improved the targeting of our emails. We've now implemented abandoned basket emails and have already seen results. We're in the process of setting up time based triggered events so we remind customers when they are running low on a product and provide them an easy way of re-ordering. As well as the support being great, we've been really impressed with the range of best practice material that Dotmailer provide to help you achieve the best ROI. A must have extension November 21, 2013
    dotMailer & Magento Integration At Cabbages & Roses we have found the magento extension highly useful and beneficial to our Email marketing. Firstly the implementation of the connector was pain free. It installed quickly and without an issue within a few minutes. The advanced features-such as data synchronisation, abandoned baskets and product recommendations, which we have trialled using the dynamic content feature, have already achieved astonishing results-with particular reference to triggered abandoned cart emails. Our Google analytics's integration has allowed us to monitor the impressive revenue generated by our emails in general as well as the more advanced features thanks to the dotMailer for Magento integration. We have always received the highest quality support with dotMailer, which has remained constant throughout the integration. The use of dynamic content and utilising its features remain as being one of our top priorities at present, of which we receive ongoing support. November 12, 2013
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    Any idea when an update or patch will be available for newest magento release?
    Pixel Salsa
    1 year, 11 months ago
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    We have just released a new version of the connector which is now stable, this includes a bunch of bug fixes and loads of new functionality.

    Try installing this and let us know how you get on,

    1 year, 10 months ago
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    Cart Recovery

    Customer avatar
    Using the latest dotMailer Magento connector(4.0.0), is it possible to send abandoned cart emails to customers and guests with a link that recovers the cart/quote?
    3 days ago
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