Market Segmentation Suite by aheadWorks
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Market Segmentation Suite by aheadWorks
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The cardinal mantra that is a pre-requisite for marketing success is ‘Know thy customer’. Based on this fundamental principle, aheadWorks’ Market Segmentation Suite offers you a powerful and sophisticated targeted selling platform so that you can plan and execute your marketing and merchandising strategies with pinpoint accuracy. Featuring some of the most powerful functionality of Magento Enterprise’s Rich Merchandising Suite, the Market Segmentation Suite presents an excellent enterprise-grade alternative that community version users will certainly benefit from.
All the information and knowledge about customers that you glean from your e-commerce store becomes truly valuable only when this knowledge is applied effectively and contextually to deliver the most targeted content – be it merchandise or marketing offers – to your audience for maximum impact.
Information > Intelligence > Knowledge > Merchandising & Marketing Power
aheadWorks’ Market Segmentation Suite takes the concept of customer segmentation to a whole new level. Whether you choose to target your customers on a one-to-one (personalized) or one-to-many (customer group) basis, you control with precision who sees what and when based on what you know about them. Use your understanding of a visitor’s propensity to buy to maximize the probability of a purchase.
Features
Market more effectively and efficiently
Accurately segment your target audience based on criteria you set up and export these segmented lists for marketing using the most appropriate channels and methods for each segment.
Take control with the innumerable rule setting options and flexibility
Set up targeting rules based on multiple conditions encompassing one or many of these broad parameters:
* Customer personal details including name, address, date of birth
* Newsletter subscription details
* Product details including
** view and order history
** shopping cart items
** wishlist records
To give some simple examples of the possibilities, you could segment and export
* customers from the US who have spent > $300 and viewed a product more than 2 times; or
* customer(s) from a specific ZIP code with a shopping cart value less than $100 who have viewed a product X; or
* customers within a certain group from a certain country with certain item(s) in the wishlist.
Now consider combining several such conditions into a targeting rule, and we hope you get an idea of the possibilities for precision targeting.
Build customer loyalty
Let the customer always perceive the human touch of somebody who knows him intimately, using the precise segmentation to point him to items that are of greatest interest or use to him. Such customer orientation is bound to foster immense loyalty, which will translate into tangible benefits in terms of sales and referrals.
aheadWorks extensions integration
* Advanced Newsletter
* Z-Blocks
* Follow Up Email
* Checkout PromoOther extension features:
Visit Extension Page:
* PE compatibility
* Easy 2-minute installation
* 100% open source
* 15 day money back – satisfaction guaranteed
* Lifetime bug free guarantee
* Meets Magento programming practices for most versions and customizations compatibility
* Free upgrades during support period
* Our excellent support team is waiting to hear from you each business day from 9:00 am to 5:00 pm GMT
http://ecommerce.aheadworks.com/market-segmentation-suite.html
Live Demo:
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Please, check Magento versions compatibility on the product page!
Themes and extensions releases, updates & promotions — follow aheadWorks on Twitter and Facebook!
- Release Notes
Changelog v.1.2.2
2012-05-31 10:26:59 - + Magento v.1.7.0.0 compatibility
- * Incorrect work of rules with product category condition
- * Problem with status displaying while rule editing
Changelog v.1.2.1
2012-03-14 08:03:29 - + "Gender" condition added to list of MSS rules
- + Ability to filter customers by gender
- * Applying rule based on product history caused error
- * Product attributes issues in product history condition
- * Incorrect redirection from customer page
- * Filter issues
- * ‘number of orders’ condition problems
Changelog v.1.1.7
2010-03-24 15:50:24 + Magento 1.6 compatibility- Reviews
About the Developer
This extension was developed by and is supported by aheadWorks
Market Segmentation Suite by aheadWorks 2 2Check out new Market Segmentation Suite v.1.2.1! March 14, 2012Market Segmentation Suite v.2.1 is now with new rule conditions! December 29, 20111-2 of 2- Q&A
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