aheadWorks

Market Segmentation Suite by aheadWorks

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Now you can plan and execute your marketing and merchandising strategies with pinpoint accuracy.
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Overview

Market Segmentation Suite by aheadWorks

Address your marketing efforts to proper audience with the help of Market Segmentation Suite. The Market Segmentation Suite Magento extension allows you to group customers in segments according to their interests, buying behavior, location, etc., as well as target orders and save them to reuse later. With the help of the module, you can identify whom you offer your products to and focus your marketing efforts on specific groups.

Choose the criteria for segmentation rules to target customers or orders in the backend. Magento customer segments help you work with clients more efficiently by taking into account their special characteristics and interests. You can create segmentation groups based on order/shopping cart details, product and customer personal information. The rules are applied to separate customers and orders grids added by the module in the admin panel.

To give some simple examples of the possibilities, you can segment

* customers from the US who have spent more than $300 and viewed a product more than 2 times; or

* customers from a specific ZIP code with a shopping cart value less than $100 who have viewed a product X; or

* customers within a certain group from a certain country with certain item(s) in the shopping cart.

The list of customers/orders obtained after segmentation can be saved and used later to develop customized marketing programs and allocate marketing resources to best effect.

Live Demo:
Backend

Visit Extension Page:
http://ecommerce.aheadworks.com/magento-extensions/market-segmentation-suite.html

Features:

Unlimited number of rules for segmentation
Set up targeting rules based on multiple conditions encompassing one or many of these broad parameters.
* Customer personal details including:
** name
** address
** email
** date of birth
** gender
** group
** store of registration
* Newsletter subscription details
* Product details including:
** view and order history
** shopping cart items
** wishlist records
* Order information:
** orders qty
** sales amount
** purchased qty
* Shopping cart details including:
** grand total
** number of different products
** total items qty
** subtotal

Segment customers/orders
The Market Segmentation Suite module adds separate customers and orders grids to the backend where you can apply any rule and view results of segmenting.

Export segmented lists into CSV/XML
Use results of any segmentation whenever you want for precision targeting - export them into the CSV/XML files with one simple click.

Re-index rules for faster work
Since version 2.0, you can re-index segmentation rules for faster and more stable work of the module. The extension can process up to 100k of customers or orders and even more. The progress of re-indexing can be viewed in the backend as well.

The module is integrated with the following aheadWorks Magento extensions:

Advanced Newsletter
Create highly targeted emails and send them to most interested audience.

Points & Rewards
Change points balance of specific customers based on segmentation rule.

Z-Blocks
Show blocks to the relevant audience depending on their preferences.

Follow Up Email
Create rules and follow up specific customers based on segmentation.

Checkout Promo
Show promotional banners to targeted audience in shopping cart or during checkout.

Pop-up+
Decide who can see this or that popup in your store.

Order Tags
Tag orders according to segmentation rules and make the order page more informative.

Propel your e-commerce store to new heights in an auto-pilot mode with our Market Segmentation Suite extension.

Themes and extensions releases, updates & promotions — follow aheadWorks on Twitter and Facebook!

All aheadWorks Magento modules:

aheadWorks Magento development

Release Notes

Changelog v.2.0.6

2014-06-04 14:25:07
  • Version number: 2.0.6
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.9, 1.12, 1.13, 1.13.1, 1.14
* Problem when SKU was chosen as a rule condition
* Minor bugfixes

Changelog v.2.0.5

2014-04-11 09:18:52
  • Version number: 2.0.5
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.12, 1.13, 1.13.1
* Incorrect validation of “Product History” condition

Changelog v.2.0.4

2014-02-25 06:35:52
  • Version number: 2.0.4
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.12, 1.13, 1.13.1
* "Product History" condition worked slowly
* Incorrect sequence of rule conditions

Changelog v.2.0.3

2014-01-06 12:31:23
  • Version number: 2.0.3
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.12, 1.13, 1.13.1
  • + 'Category' condition redesign
  • * Minor bugfixes

Changelog v.2.0.2

2013-11-25 09:10:41
  • Version number: 2.0.2
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.12, 1.13, 1.13.1
+ Stability and speed improvements
1 2 3
Reviews

About the Developer

This extension was developed by and is supported by aheadWorks

Market Segmentation Suite by aheadWorks 3 5 5 5
Poor Extension I've tried this extension several times since its inception to its current state. It is severely lacking in so many areas. As others have mentioned you can't segment guest orders which kind of makes the whole thing pointless if you accept guest orders like most. There's no good integration with Advanced Newsletter either. There is some integration there, but you will find everything you want to achieve is just out of reach. Main thing anyone would want to do is control creating segmented lists (including guest orders) to send properly targeted campaigns through mail chimp. Not achievable. I'm sorry, but I've given AW plenty of time to make this extension worth something. But it is a waste of time and money. July 27, 2014
Good Extension - But Doesn't Segment any Guest Orders This extension will only give you segmentation based on orders from customer accounts. If you get a lot of Guest orders, they will not be segmented with this tool. For us, that severely limits the usefulness as most orders don't create an account. July 21, 2014
Powerful tool - If you got some pacience This extension is like every other extension from AheadWorks - Powerful! This extension however, is really geeky - In a good way. If you love segmentation and run a small/medium sized webshop, this extension is great. The extension is however very slow, at times very complicated, not to well documented and at times flawed with a few bugs. The bugs are however fixed by the support crew (Note: if you still have your support period) without any fuss. So go ahead and buy this extension, if you looove segmentation and don't mind doing a little work yourself. September 3, 2013
Check out new Market Segmentation Suite v.1.2.1! March 14, 2012
Market Segmentation Suite v.2.1 is now with new rule conditions! December 29, 2011
1-5 of 5
Q&A
(2 Questions : 2 Answers)

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Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_27005852
Customer avatar
Do you have the ability to target customers by Login dates?

For example, we want to email customers a coupon for all those who have not logged in for the past 30 days.
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Mamaky5
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1 year, 1 month ago
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Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_66717
Customer avatar
Answer: 
Hello,

Unfortunately the module does not allow that out of the box. However it can be easily achieved with another product of ours, the Follow Up Email.

Thank you.
by
aheadWorks
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1 year, 1 month ago
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Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_27288640
Customer avatar
Is it possible to target by date, so you can find out, for example, sleeping customers (that have already bought once)? thx
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danimag
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2 months, 4 weeks ago
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Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_66717
Customer avatar
Answer: 
Hello,
Unfortunately, the module doesn’t allow targeting by date. You can only configure the extension to find customers that have 1 completed order or filter all orders by date using native Magento functionality (Sales->Orders).
Thank you.
by
aheadWorks
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2 months, 4 weeks ago
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