aheadWorks

Market Segmentation Suite by aheadWorks

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Now you can plan and execute your marketing and merchandising strategies with pinpoint accuracy.
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Overview

Market Segmentation Suite by aheadWorks

The Market Segmentation Suite Magento extension lets you easily segment your customers and orders by any number of custom criteria such as order/shopping cart details, product and customer personal information. You just need to create a segmentation rule and apply it to separate customers and orders grids added by the module in the admin panel.

The list of customers/orders obtained after segmentation can be saved and used later to develop customized marketing programs and allocate marketing resources to best effect. Moreover, you can move segmented customers to necessary Magento customer group just in one click.

To give some simple examples of the possibilities, you can segment

* customers from the US who have spent more than $300 and viewed a product more than 2 times; or

* customers from a specific ZIP code with a shopping cart value less than $100 who have viewed a product X; or

* customers within a certain group from a certain country with certain item(s) in the shopping cart.

Live Demo:
Backend

Visit Extension Page:
http://ecommerce.aheadworks.com/magento-extensions/market-segmentation-suite.html

Features:

Unlimited number of rules for segmentation
Set up targeting rules based on multiple conditions encompassing one or many of these broad parameters.
* Customer personal details including:
** name
** address
** email
** date of birth
** gender
** group
** store of registration
* Newsletter subscription details
* Product details including:
** view and order history
** shopping cart items
** wishlist records
* Order information:
** orders qty
** sales amount
** purchased qty
* Shopping cart details including:
** grand total
** number of different products
** total items qty
** subtotal

Segment customers/orders
The Market Segmentation Suite module adds separate customers and orders grids to the backend where you can apply any rule and view results of segmenting.

Move target audience to customer groups
Segment customers according to specific conditions and move them to required Magento customer groups within one click. For example, you can move all clients with more than 5 purchases to the “Top Buyers” customer group.

Export segmented lists into CSV/XML
Use results of any segmentation whenever you want for precision targeting - export them into the CSV/XML files with one simple click.

Re-index rules for faster work
Since version 2.0, you can re-index segmentation rules for faster and more stable work of the module. The extension can process up to 100k of customers or orders and even more. The progress of re-indexing can be viewed in the backend as well.

The module is integrated with the following aheadWorks Magento extensions:

Advanced Newsletter
Create highly targeted emails and send them to most interested audience.

Points & Rewards
Change points balance of specific customers based on segmentation rule.

Z-Blocks
Show blocks to the relevant audience depending on their preferences.

Follow Up Email
Create rules and follow up specific customers based on segmentation.

Checkout Promo
Show promotional banners to targeted audience in shopping cart or during checkout.

Pop-up+
Decide who can see this or that popup in your store.

Order Tags
Tag orders according to segmentation rules and make the order page more informative.

Customer Attributes
Segment customers with more accuracy using custom attributes conditions in segmentation rules.

Catalog Permissions
Configure catalog, product, and product price visibility based on segmentation rules.

Themes and extensions releases, updates & promotions — follow aheadWorks on Twitter and Facebook!

All aheadWorks Magento modules:

aheadWorks Magento development

Release Notes

Changelog v.2.1.1

2015-06-04 13:42:00
  • Version number: 2.1.1
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.9, 1.12, 1.13, 1.13.1, 1.14
* Problem after clicking the Search button when customers were selected in the Customers grid
* Incorrect work of rule conditions with custom attributes
* Incorrect work of rules when “Name” was used as a condition

Changelog v.2.1.0

2015-01-29 12:49:49
  • Version number: 2.1.0
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.9, 1.12, 1.13, 1.13.1, 1.14
+ Ability to move segmented customers to customer groups
+ Integration with Customer Attributes
+ “Oder status” condition in segmentation rules
* Problem with orders filtering

Changelog v.2.0.7

2014-09-22 07:18:28
  • Version number: 2.0.7
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.9, 1.12, 1.13, 1.13.1, 1.14
+ “Email” column in the Orders grid
* Minor bugfixes

Changelog v.2.0.6

2014-06-04 14:25:07
  • Version number: 2.0.6
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.9, 1.12, 1.13, 1.13.1, 1.14
* Problem when SKU was chosen as a rule condition
* Minor bugfixes

Changelog v.2.0.5

2014-04-11 09:18:52
  • Version number: 2.0.5
  • Stability: Stable
  • Compatibility: 1.4.1.1, 1.4.2, 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.12, 1.13, 1.13.1
* Incorrect validation of “Product History” condition
1 2 3
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About the Developer

This extension was developed by and is supported by aheadWorks

Q&A
(2 Questions : 2 Answers)

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Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_27005852
Customer avatar
Do you have the ability to target customers by Login dates?

For example, we want to email customers a coupon for all those who have not logged in for the past 30 days.
by
Mamaky5
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1 year, 11 months ago
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Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_66717
Customer avatar
Answer: 
Hello,

Unfortunately the module does not allow that out of the box. However it can be easily achieved with another product of ours, the Follow Up Email.

Thank you.
by
aheadWorks
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1 year, 11 months ago
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Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_27288640
Customer avatar
Is it possible to target by date, so you can find out, for example, sleeping customers (that have already bought once)? thx
by
danimag
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1 year ago
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Avatar Image Url:: http://www.magentocommerce.com/images/avatars/uploads/avatar_66717
Customer avatar
Answer: 
Hello,
Unfortunately, the module doesn’t allow targeting by date. You can only configure the extension to find customers that have 1 completed order or filter all orders by date using native Magento functionality (Sales->Orders).
Thank you.
by
aheadWorks
-
1 year ago
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  • 2015-07-06T13:30:48.536-05:00
  • bvseo_lps, prod_bvqa, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasquestionsanswers
  • loc_en_US, sid_5307, prod, sort_default
1 of 1
  • 2015-07-06T13:30:48.538-05:00
  • bvseo_lps, prod_bvqa, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasquestionsanswers
  • loc_en_US, sid_5307, prod, sort_default
1 of 1
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