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Please find full description, live demo and user guide at Magento Loaylty Program module page.
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Loyalty Programs have a huge positive impact on emotions and, as well-known, decision-making is 70% emotional and 30% rational according to behavioral economists.
Providing customers with positive shopping experience is the way to spread the word about your brand and attract clients to your store at a low cost.
According to FiveStars loyalty study, loyalty program members are 70% more likely to share news about your brand in social media and spend over 10X times more at your store than new customers.
Knowing all these facts It’s up to you whether to apply a discount program or not.
Conduct business with customers individually in order to better understand their needs. Offer different levels of discount program to customers with various purchase history situations. Add comprehensive number of loyalty program options to foresee and satisfy any client case and also to give customers objectives to reach.
Assign customers to particular groups according to their purchasing behavior, which will be the basement of Loyalty Program levels for your store. Apply Loyalty Program and give discounts only to specific customer groups with positive purchase history. Use coupons for rewarding customers.
Create conditions based on Purchase History, Order Subselection, Cart and Customer Attributes. By encouraging customers to buy more you’ll have a valid reason to upgrade their accounts, which will provide them with bigger discounts and you with more profit.
Discount Program is based on:
Loyalty Program helps to care for your existing customers and give you the power to return the defected ones. Remember customers’ order amounts and pay them back with discounts, it’s one of the main reasons for them to come back to your store. Use Order Subselection options for rewarding customers with good order history.
Order Subselection includes:
Create individual Loyalty Program rules for the most loyal customers. Show the most loyal customers you value them through providing them with special order terms. Create coupons and shopping cart price rules for individual customers based on customer attributes, Email, Last Name or TAX/VAT number.
Individual Promotions are created based on:
Limit access to discount deals from guest customers in order to save money on customer involvement. Open Up loyalty program offers only for clients with long membership period, who are loyal to your store. Try to apply the strategy of Best customer marketing, which is - spend more time, effort, and money on the best customers in order to maximize the return on investment.
The best way to attract clients and extend their lifetime cycle is to always conduct interesting and surprising promotions. 17 shopping cart price rule actions are the best way to never tire customers with same and boring deals. This is the solution to make existing customers loyal and new customers involved with minimal investment. Remember that 20% of customers bring about 80% of your revenue.
Make free shipping option a part of loyalty program. Customers gladly buy products if free shipping is promised. According to a recent comScore survey, 61 percent of consumers say they will cancel their purchase if free shipping isn't offered. Liberate two birds in one day – get customers into the sales funnel and make them loyal in the long term.
Let customers see why they get discounts. Clear list of actions and corresponding rewards for doing them are the best incentives for customers’ activity. Show clients the name of the discount like ‘Discount for VIP customers’ and they’ll feel how much you value them.
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