Email Marketing - dotmailer

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Sophisticated email marketing with dotmailer. RFM analysis, lost baskets, product recommendations and more.
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Magento Connect 2.0

Magento Connect 2.0

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Email Marketing - dotmailer

dotmailer is the leading provider of email marketing automation SaaS technology and services. One of only 3 Magento Gold Email Marketing Partners dotmailer has the ultimate solution for Magento merchants.

The only truly integrated email marketing platform for Magento

We transform how brands engage new and existing customers, shoppers and members, to build greater loyalty, brand advocacy and spend. Our ‘Enterprise’ solution enables international organisations, large SMEs and agencies to manage and grow their email offering. dotmailer is the trusted email marketing partner of global ecommerce organisations and brands including Vizio, World Duty Free, Hornby, Vax, Cowshed. Our unique solution is also the platform of choice for over 50,000 users globally, across both B2B and B2C.</p>

dotmailer’s Magento integration allows you to create a series of automated communications to your customers based on individual customer data.  We can help you drive more sales by segmenting your customers and taking them on a journey helping to raise their average order values and frequency of purchase

Online retailers using Magento can now gain the benefits of effortless data synchronization and retail segmentation as our connector will allow you to:

•    Synchronize all customer data
•    Store orders, baskets and wishlists for every customer
•    Store website behavior from every customer and use this in segmentation queries or automated email programs
•    Segment customers combining customer demographics with purchase history and email behavior with our drag and drop segmentation tool
•    Automate email triggers such as welcome series, replenishment, retention or birthday mailers using our drag and drop program builder
•    Report on ROI and page visits from each email campaign
•    Abandoned Carts send a multi-step series including the basket contents and unique discount offers
•    SMS notifications on the status of an order
•    Unique coupon codes for every customer based on any promotional rules
•    Product recommendations, dynamically include up-sell, cross-sell, best sellers and most viewed product recommendations in emails
•    Transactional emails - replace any transactional email with dotmailer campaigns

You will need a dotmailer account and license in order to use this connector. Alternatively you can sign up for a free demo account to see how it all works. Click here for a free Magento trial account

Any questions?

Contact us:
Head of eCommerce:
eCommerce Channel Manager

Not already a dotmailer customer?
To use this connector you will need to be a dotmailer customer.  For more information please take a look at or call us on the below:

UK:  0845 868 2254
USA:  1-212-971-9408

If you are already a dotmailer customer but have a question or need help?
Our account management team are on hand to answer any questions, if you are unsure who your account manager is then please call us on the numbers above and we will make sure you are looked after

Want to know more about the dotmailer platform?

dotmailer has a vast array of functionality which you can learn about on but please contact us at the numbers listed above so we can demo the system to you and answer any additional questions you may have.

dotmailer Functionality:

•    Behavioural profiling
•    Data segmentation
•    Drag & drop campaign editing with EasyEditor
•    Personalisation
•    Marketing Automation & Triggered Campaigns
•    List management
•    A/B split testing
•    Pre-built and custom integrations
•    Landing pages
•    Online surveys
•    Real time reporting and web analytics – multi-business unit/country campaign reporting
•    Multi-language support
•    Extensive API

Release Notes

Reviews, NOSTO, Automation, Custom Order Data & A Cheeky Stat

2014-12-10 11:24:47
  • Version number: 3.3.2
  • Stability: Stable
  • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

* Data Mapping: New abilities to map data based on 'Subscriber Status' and 'Last Quote ID'; enabling relevant dynamic content to be sent based on whether a contact is subscribed or not, whilst relevant product recommendations can be sent based on a contact's last abandoned basket/cart

* Sync Settings: Added synchronisation for reviews (this requires having Insight enabled)

* Creating an address book: Visibility can now be set

* Automation: Contacts can now be added to a program when creating an order as a customer, creating an order as a guest, submitting a review, or when creating a wishlist

* Reviews: Send review triggers based on when an order hits a certain status and X days delay; ability to only include newly purchased products as external dynamic content within the campaign; option to provide an anchor to external dynamic content links to take customers directly to the review form

* Dynamic Content: Includes new categorisations; ability to make recommendations based on abandoned basket/cart contents; product picker for manual product push and fallback products to make life easier

* Nosto integration: Specify Nosto API details from your Nosto account, along with a new external dynamic content URL with which to specify your Nosto block name

* Transactional Emails: Specify a custom ‘from’ address to use per email; specify a previously uploaded attachment ID from your dotmailer account in order to add attachments to email (attachment functionality must be enabled on your account)

* 'Admin' has been removed as it was getting too large and has been converted into two separate sections - 'Configuration' and 'Developer'

* 'Configuration': Specify additional order attributes to be synchronised with your OrderInsight; 'Easy Email Capture' updates Magento with a user's email address immediately after they leave the email address field when checking out (mainly for single page checkout); disable Magento's default newsletter and customer success emails

* 'Reports': two new reports have been added to show the review sync and wishlist sync statuses

* 'Stat': The average dotmailer for Magento customer gets a 3896% ROI from email marketing

Abandoned Cart Enhancements

2014-10-21 16:12:08
  • Version number: 3.2.3
  • Stability: Stable
  • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

Improvements to how we monitor and send abandoned cart emails

System Status - RFM - Abandoned Cart Limit + 8 other features

2014-10-01 16:59:19
  • Version number: 3.2.0
  • Stability: Development
  • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

his release includes some great new functionality as well as including a number of fixes.

Release Highlights:

+ System Status: Display all areas of the extension and the current status of them. Allows a user to quickly identify issues and fix them if required.

+ Abandoned Cart Limit: Set a time period that a user can receive multiple abandoned cart emails in, stopping over communication.

+ RFM: New data analysis dashboard providing useful reporting including an RFM breakdown of the sites customers.

Enhancements to Transactional Emails

2014-08-20 10:58:48
  • Version number: 3.1.2
  • Stability: Stable
  • Compatibility: 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

This small release includes a number of enhancements to the feature allowing the sending of transactional emails via dotmailer.

Sweet Tooth Integration - Automation - Transactional Emails

2014-07-30 14:23:38
  • Version number: 3.1.0
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1,, 1.7, 1.8, 1.8.1, 1.9,,, 1.10, 1.11, 1.11.1, 1.12, 1.13, 1.13.1, 1.14
You must be registered and logged in to get extension key.

Magento Connect 2.0

Magento Connect 2.0

This release includes some great new functionality as well as including a number of fixes.

Release Highlights:

+ Sweet Tooth: For all customers also using Sweet Tooth Rewards you can now sync key loyalty data such as point balance, expiry date, and last spent points date + more.

+ Transactional Emails: Use dotmailer to send every transactional email from magento. Either trigger a previosuly create campaign from your dotmailer account or simple use us as a mail relay service.

+ Reviews: Sync the total number of reviews a customer has left and also the date they last left a review.

+ Automation: Select an automation program from your dotmailer account to add all new customers and/or subscribers to.

+ Advanced Order Sync: Select to sync only orders with a certain status rather than all of them.
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About the Developer

This extension was developed by and is supported by dotMailer

Email Marketing - dotmailer 5 5 9 9
Lola Rose x Dot Mailer Lola Rose has been with Dot Mailer now for nine months, and the whole system is great to use with what we are aiming for with our marketing plans and customer acquisition. It is simple, and easy to use, making our marketing campaigns go out with complete ease. When it comes to additional projects that we have wanted to complete to grow our customer acquisition, Dot Mailer have been good enough to look into my questions and try to work out the simplest, and most effective way for myself and my team to complete this. Having used Dot Mailer at my previous company, I was so glad when I joined Lola Rose that I would be able to work with a great team that given me second to none service and advice in helping us go further. August 12, 2014
Recommendation Our company recently migrated across to Magento/Dotmailer and so far it seems like a great fit for our E-Marketing requirements. As a business we operate in 8 different countries so our email process is quite complex, Dotmailer has been really good in simplifying and streamlining this task. Prior to using the service we attended the dotMailer seminars on Magento integration, this was a great way to familiarise ourselves with the system. Our account managers Alex/Daniel and the client services team were also very helpful in the initial set up of our account and in coding our first personalised template. Although we have only been sending with dotMailer for just over a month we are very excited to see an enhancement in the look and feel of our emails but more importantly an increase in our ROI. Michael – Digital Marketing Executive @ Interior Addict Ltd. August 8, 2014
Great integration I've been a customer of Dotmailer for some time now and I'm happy there is now an integration between the two platforms. There are a lot of features which are available and the extension is regularly updated, I'd like to see a user guide so I can make the most of the extension. I did come across a few issues however, the support I received from Ben and Jonny was excellent! May 14, 2014
Great Email Marketing Tool We needed a new way to filter down our email list and also capture abandon carts, this extension does this with ease and much more. Its really easy to use and was easy to install. We have since seen a growth in sales with many of our campaigns, mainly the abandon cart emails. We had a small problem with the installation but the guys at Dot Mailer soon fixed it. Great Service all round! May 9, 2014
Great for all sizes of store This extension allows you to link your Magento store data with your dotMailer account in a seamless and easy way. The interface is excellent and very easy to set up. Once you have linked your account, sit back and let the Magento cron transfer all your historical data to dotMailer. You don't need any specific back end MySQL or Magento knowledge to use this extension - it's seamless. From there you can then use the dotMailer segment functionality to provide targeted lists to direct your marketing emails to the most relevant customers based on what they bought, spend, time frames etc etc. We moved over from another provider and have never looked back. The email designer in DM is superior to everything else we have researched - fast and really neat GUI. We are now looking at creating triggers for relevant content in emails and setting up detailed journey campaigns. Exciting times made easy by dotMailer. Also DotMailer pricing is by far better than any other provider. Support is ace - thanks especially to Ben and Ian at dotMailer. May 8, 2014
Great extension with even better support We moved to dotMailer last year after growing frustrated with the poor functionality of our ESPs Magento extension and haven't looked back since. Not only are we finally able to run fully automated aquisition and remarketing campaigns based on our customer's preferences, behaviour and purchase history, but it has also really become our main CRM tool. We've also managed to replace some other 3rd party tools we were using for cart abondonment and other email remarketing activities. The interface is nice and easy to use, both on the Magento side where you can configure what data you want to send to dotMailer, and the dotMailer admin itself. Most of all though we have been really pleased with how fast the support is and how responsive they have been in listening to feature requests. We've seen new functionality being added every few weeks. March 13, 2014
A Must have extension After trying various email suppliers for our store we recently moved to Dotmailer as their integration with Magento was far superior to any other offering. The connector install was very straight forward and the technical support first class. The synchronisation of data allows us to create unlimited segments and has greatly improved the targeting of our emails. We've now implemented abandoned basket emails and have already seen results. We're in the process of setting up time based triggered events so we remind customers when they are running low on a product and provide them an easy way of re-ordering. As well as the support being great, we've been really impressed with the range of best practice material that Dotmailer provide to help you achieve the best ROI. A must have extension November 21, 2013
dotMailer & Magento Integration At Cabbages & Roses we have found the magento extension highly useful and beneficial to our Email marketing. Firstly the implementation of the connector was pain free. It installed quickly and without an issue within a few minutes. The advanced features-such as data synchronisation, abandoned baskets and product recommendations, which we have trialled using the dynamic content feature, have already achieved astonishing results-with particular reference to triggered abandoned cart emails. Our Google analytics's integration has allowed us to monitor the impressive revenue generated by our emails in general as well as the more advanced features thanks to the dotMailer for Magento integration. We have always received the highest quality support with dotMailer, which has remained constant throughout the integration. The use of dynamic content and utilising its features remain as being one of our top priorities at present, of which we receive ongoing support. November 12, 2013
This module integrated ok. I still need to test sending mail. However, I had to re-save the user permissions for Admin before it would show the configuration page (same as other modules, but still worth noting). The wording on configuration page needs looking at as some of the fields that do match in function, don't match in terminology. Finally, the only real problem with this module is the excessive use of imagery. There is no need to use an image on the configuration menu, and the massive banner at the top of the configuration page, which loads an iFrame from your site is not needed, especially after the module has been configured and an account provided. I have fixed it just for myself, but please make amendments to your source to make this module sit more naturally in the Magento back-end. April 13, 2012
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Any idea when an update or patch will be available for newest magento release?
Pixel Salsa
1 year, 8 months ago
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We have just released a new version of the connector which is now stable, this includes a bunch of bug fixes and loads of new functionality.

Try installing this and let us know how you get on,

1 year, 6 months ago
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