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This extension will offer you a complete set of features when integrating Magento with your Google AdWords account. Theme agnostic. Easy installation, and most importantly simply works!
This extension will offer you a complete set of features when integrating Magento with your Google AdWords and Facebook Ads accounts. Theme agnostic. Easy installation, and most importantly simply works!
The Remarketing integration is a new feature offered by Google AdWords, which lets eCommerce owners go after users who have shown interest in certain products on your cart by showing relevant ads based on these products to the users as they continue to browse online on Google properties or elsewhere. Google has an extensive network of properties and third party advertisers who allow promoting on their site's AdWords banners or Adwords ads. By sending additional key information to Google AdWords Remarketing engine, these same users are now able to be retargeted and brought back to your site for additional sales.
Facebook Ads just launched similar features, such as Pixel Conversion Tracking and Remarketing (aka Retargeting) with Custom Audiences, which are very similar and we are now offering support for both!
In a nutshell, AdWords remarketing is an automation piece that helps Google's advertising engine push relevant ads in front of users after they have browsed for certain products on your site. The entire process is done automatically and you as a site owner have full control on certain ads and configuration options via the AdWords control panel. Our extension enables any Magento store to pass the proper tags and key information on to Google's Adwords behind the scenes.
Conversion Tracking allows you to measure the return on investment of your Facebook Ads and automatically optimize your Ads for success. By placing the Conversion pixel on all of the key pages of your website, such as checkouts page, adds to cart page, or registrations page you’ll be able to know how many people convert on your advertising message and which Facebook Ad drove the conversion. Read more on Facebook Ads Conversion Tracking here.
Custom Audiences from your Website allows you to target your Facebook ads to audiences of people who have visited your website and remarket to people who have expressed interest in your products. Read more about Facebook Ads Custom Audiences and Retargeting here.
Please use Magento Connect Manager to upload and install our extension. If this is not an option on your Magento store, you can try to unpack and carefully upload all the files to the same folders on the server. ATTENTION! If you had previous versions of this extension installed, you need to uninstall them manually before installing via Magento Connect Manager.
Installation process is very simple. Just follow these steps:
Please read this first if you are using Apple Safari to download the installation package. By default Safari tries to open the "safe" file extensions, this includes the .tgz packages. Therefore it will uncompress the package upon download and will make it unfit for Magento Connect. To prevent this behavior in the menu bar, go Safari > Preferences. In the "General" tab, uncheck "Open 'safe' files after downloading". This will stop Safari from automatically unzipping the files. Read more on Stack Exchange here.
Please see more detailed installation instructions and a screencast here:
Installing Magento Extensions Using Connect Manager
To configure the "Google AdWords Conversion Tracking" Magento extension, please go to the System / Configuration menu at your admin panel click the "AdWords Conversion Tracking" under ACTIVO EXTENSIONS section on the left. You will see the configuration menu where you can enable or disable the extension as well as Google AdWords Conversion ID and Conversion Label (which you can get from your AdWords account, see the video screencast below for more details). You can also select Conversion Language and background color here.
Here IS A SHORT VIDEO SCREENCAST where we show how to install and configure the "Google AdWords Conversion Tracking" Magento extension as well as how to set up your Google AdWords account to track the conversions: http://www.youtube.com/embed/hyjiuFsK8Go?hd=1
Community Edition: 18.104.22.168 and above
Enterprise Edition: 22.214.171.124 and above
This software is subject to terms and conditions of our License Agreement for Professional Extensions. You can find the latest copy of the license agreement here: http://extensions.activo.com/license_professional
All purchases are subject to the terms and conditions outlined in our Terms of Service document. Please read it carefully.
This extension was developed by and is supported by Activo
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