activo

Google AdWords Conversion Tracking and Remarketing

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Allows integrating Magento with your Google AdWords account conversion tracking and remarketing.
Compatible with:
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$79.00
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Overview

Google AdWords Conversion Tracking and Remarketing

This extension will offer you a complete set of features when integrating Magento with your Google AdWords account. Theme agnostic. Easy installation, and most importantly simply works!

The Remarketing integration is a new feature offered by AdWords which lets eCommerce owners go after users who have shown interest in certain products on your cart by showing releveant ads based on these products to the users as they continue to browse online on Google properties or elsewhere. Google has an extensive network of properties and third party advertisers who allow promoting on their site's AdWords banners or Adwords ads. By sending additional key information to Google AdWords Remarketing engine, these same users are now able to be retargeted and brought back to your site for additional sales.

Highlights

  • Easily integrate AdWords Conversion Tracking into your Magento store.
  • Easily integrate AdWords Remarketing code into your Magento store.
  • Effortlessly track ROI for your Google AdWords campaigns.
  • Simple setup and configuration. No need to modify themes. Does not require web development skills.
  • No monthly subscription fees - buy a license, install and you're all set!
  • 100% Money Back Guarantee

What is AdWords Remarketing?

In a nutshell, AdWords remarketing is an automation piece that helps Google's advertising engine push relevant ads in front of users after they have browsed for certain products on your site. The entire process is done automatically and you as a site owner have full control on certain ads and configuration options via the AdWords control panel. Our extension enables any Magento store to pass the proper tags and key information on to Google's Adwords behind the scenes.

Why Should I Use Remarketing with Google?

  • Reach your customers when they're most likely to buy
  • Customized audiences
  • Reach and depth
  • Efficient pricing (via Conversion Optimizer)
  • Easy ad creation

To read more about remarketing, visit these links:
Using Google Remarketing to reach people
How Google Remarketing Works

Installation

Please use Magento Connect Manager to upload and install our extension. If this is not an option on your Magento store, you can try to unpack and carefully upload all the files to the same folders on the server. ATTENTION! If you had previous versions of this extension installed, you need to uninstall them manually before installing via Magento Connect Manager.

Installation process is very simple. Just follow these steps:

  • Once you purchased the extension, download the installation package by logging into your account and going to My Downloadable Products section.
  • After you downloaded the installation package, log in to your store admin interface and go to System / Magento Connect / Magento Connect Manager.
  • At the "Direct package file upload" section click on "Choose file" button, select the package file you just downloaded and click "upload".
  • After upload is done, go back to the admin panel by clicking "Return to Admin" link at the top right.
  • Go to System / Cache Management and refresh the Configuration cache.
  • IMPORTANT! After finishing the initial installation steps above, you need to log out and log in back into your administration interface in order to see the extension configuration.
  • When you log in back to your admin panel, your installation process is complete and you can now configure it at System / Configuration menu.

Please read this first if you are using Apple Safari to download the installation package. By default Safari tries to open the "safe" file extensions, this includes the .tgz packages. Therefore it will uncompress the package upon download and will make it unfit for Magento Connect. To prevent this behavior in the menu bar, go Safari > Preferences. In the "General" tab, uncheck "Open 'safe' files after downloading". This will stop Safari from automatically unzipping the files. Read more on Stack Exchange here.

Please see more detailed installation instructions and a screencast here:
Installing Magento Extensions Using Connect Manager

Configuration

To configure the "Google AdWords Conversion Tracking" Magento extension, please go to the System / Configuration menu at your admin panel click the "AdWords Conversion Tracking" under ACTIVO EXTENSIONS section on the left. You will see the configuration menu where you can enable or disable the extension as well as Google AdWords Conversion ID and Conversion Label (which you can get from your AdWords account, see the video screencast below for more details). You can also select Conversion Language and background color here.

Installation and Configuration Screencast:

Here IS A SHORT VIDEO SCREENCAST where we show how to install and configure the "Google AdWords Conversion Tracking" Magento extension as well as how to set up your Google AdWords account to track the conversions: http://www.youtube.com/embed/hyjiuFsK8Go?hd=1

Magento Editions Compatibility

Community Edition: 1.5.0.0 and above
Enterprise Edition: 1.8.0.0 and above

License Agreement

This software is subject to terms and conditions of our License Agreement for Professional Extensions. You can find the latest copy of the license agreement here: http://extensions.activo.com/license_professional

All purchases are subject to the terms and conditions outlined in our Terms of Service document. Please read it carefully.

Community Support Forum

Have any questions regarding this extension? Need help with installation and/or configuration? Have some good tips and tricks about using it? Please visit the support forum for the Google AdWords Conversion Tracking extension here.
Release Notes

New Remarketing feature

2014-09-24 06:09:09
  • Version number: 2.0.0
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7, 1.8, 1.8.1, 1.9
1. Implemented support for Google adWords new Remarketing feature.

2. Minor improvements and bugfix for the adWords Conversion Tracking code as well.

AdWords remarketing is an automation piece that helps Google's advertising engine push relevant ads in front of users after they have browsed for certain products on your site. The entire process is done automatically and you as a site owner have full control on certain ads and configuration options via the AdWords control panel. This extension enables your Magento store to pass the proper tags and key information on to Google's Adwords behind the scenes.

New Features

2012-10-15 06:06:54
  • Version number: 1.1.0
  • Stability: Stable
  • Compatibility: 1.5, 1.6, 1.6.1, 1.6.2.0, 1.7
Fixed a couple of minor bugs and added two new features:
1. Ability to choose either subtotal or grand total as the value passed to Google Adwords.
2. Ability to debug: when set, the code will show the entire output on the checkout success page.
Reviews

About the Developer

This extension was developed by and is supported by activo

Google AdWords Conversion Tracking and Remarketing 5 5 1 1
Well done ! Great extension and support was excellent !! i will be using this extension as a standard for all my customers March 1, 2013
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The length of the tracking can be set in Google. Our extension simply does the job of passing the correct parameters to Google Adwords.
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Yes the extension is compatible with Magento EE 1.12.
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