Email ― Follow Up Email

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Trigger emails have proven to be a reliable tool of marketing with a high rate of response and conversation
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Email ― Follow Up Email

With the Magento Follow Up Email extension, you can follow up your customers with fully automated emails.
Trigger messages have proven to be a reliable tool of email marketing with a very high rate of response and conversion. They can bring up to 40% of the total income that you receive through the email distribution.

Some companies do not want to annoy their customers, and so do the mailing once a month. Some companies would like to send emails to the customers much more often, but they do not have the resources to prepare the high-quality emails weekly. With this extension, you will not lose the huge potential of email marketing.

The extension allows you to solve the following tasks:

  • to turn the potential customers into buyers
  • to remind on the abandoned cart
  • to do the cross-sell based on the previous sales
  • to remind of yourself the old customers who have not visited your site for a long time
  • to offer a discount
  • to remind customers of the need to re-order (for example, if you sell consumables)
  • to congratulate on birthday or other celebration
  • to maintain good relationship with customers, to increase their loyalty

Upon the occurrence of an event (making order, change of the order status, new abandoned cart, etc.), the extension automatically generates the chain of emails to be sent to the customer for a certain period of time, thereby reminding the customer of your store, order, cart, bought products, etc via email. Before sending the letter, the extension analyzes the previous activity of the customer based on rules (opening letters, go to the link, making order, number of reviews), and depending on it can change the message chain (generate new emails or cancel old emails).

Improve Conversation Rate

  • Track and send emails to visitors who abandons a checkout
    Extension track all shopping carts and can send follow-up to customers or not registered visitors who fill email at checkout page (ajax email capture)
  • Restore customer shopping cart just by one click on direct link in email
    Additonaly extension can auto-login customers

Sell more and build customer layalty

  • A winback messagge email message
    Extension can send a winback message after some time out to customers who not visit store
  • A product recommendation email message
    Extension can send product recommendation emails based on previous customer purchases
  • Review request email message
    Extension can automatically send ask review emails after some time. Additonaly you can configure mail-chain with few messages, if customer not place review after first email.
  • Greet customers on their birthdays
  • Ability to integrate coupons in email
    You can specify what shipping rule related with email and extension will automatically generate unique coupon code to each email with ability to set up coupon lifetime

Analyze the efficienty and improve your emails


With Follow Up Email you can easy tracking your email marketing performance and improve it.

  • Performance statistics for the email marketing
          –  percentage of opening mails
          –  percentage of clicks
          –  percentage of successful transitions (purchases)
  • Ability to set data for tracking in Google Analytics
  • Detailed statistics for each company / trigger

For Administrators

  • Extended set of events
    Email chain can be triggered and cancelled by one of these events:
          –  Customer Logged In
          –  New customer signup
          –  Customer birthday
          –  Customer activity
          –  Newsletter subscription
          –  Newsletter unsubscription
          –  Order obtained new status
          –  Order obtained '###' status
    Shopping cart
          –  Abandoned Shopping Cart
          –  Product price was changed
          –  Product was added to Wishlist
          –  Wishlist shared
  • Flexible rules and conditions
    Ability to specify additional rules for start and stop of trigger:


    – Group
    – Lifetime Sales
    – Number of reviews
    Shopping cart
    – Total quantity of products
    – Total count of products
    – Subtotal
    – Product(s)
    – Total quantity of products
    – Total count of products
    – Grand Total
    – Product(s)
  • Intuitive email builder
    Extension provide wysiwyg email editor. Also extension include few predefined email templates and designes
  • Ability to import email templates from MailChimp
  • Ability to set the trigger's period of activity
  • Email Chain

  • Ability to specify a delay of sending mails in days, hours, minutes
  • Ability to specify different coupons for different items of the chain in emails
  • Ability to display additionally Related Products, Associated Products, Upsells Products in emails
  • Ability to view the sent mails
  • Ability to view the queue of mails to be send
  • Ability to run generating of mail chain for already past events
  • Ability to specify an SMTP email server to send mails (google, yahoo ...)
  • Sandbox mode
    If sandbox mode enabled, all emails are send to the test email

Additional Features

  • Direct link to unsubscribe in email
  • Direct linkt to viewing the email in browser (not display correctly? View in browser)
  • Rapid going from the mail to the store with automatic authorization

Extra Features

  • Easy to install, easy to upgrade, just copy to use
  • Support multiple stores and multiple languages
  • 100% open-source
  • 30-days free support
  • 30-days money back guarantee
  • No core modifications. Safe Magento updates

Visit Extension Page


Check Demo

Backend Demo

User Manual

Check extension User Manual here

Release Notes

There are no uploaded releases.


About the Developer

This extension was developed by and is supported by Mirasvit

Rated 4.9 out of 5 by 11 reviewers.
Rated 5 out of 5 by Very useful This extension grabs the name and email of customers, so you can send the abandoned cart emails to customers who stop the checkout process and don't create an account. October 4, 2015
Rated 5 out of 5 by Great extension + awesome support! This extension has the potential to save us a lot of time and increase our sales with current customers. The Mirasvit team helped us to set up the extension for our website - GermanManicuresets.com.au There are many features that we are still discovering and will help to automate the communication with our customers. I highly reccomend this developer. They offer responsive customer service that can help either a merchant or a developer. Highly appreciate their attention. many thanks! Regis September 23, 2015
Rated 5 out of 5 by I will Absolutely Recommend this Extension I already installed and I will absolutely recommend this extension. This will increase your seals if you do a good job with your follow up email promotion (CTA). For me the conversion is 10% of the clicked email. September 17, 2015
Rated 5 out of 5 by Good and modern solution I was pleasantly surprised by the capabilities of this module , a large number of options makes it flexible and convenient. Special thanks for the quality support ! August 18, 2015
Rated 5 out of 5 by Excellent features Instead of using monthly paid solutions for followup emails, we have moved to this extension which has very similar functionality like of defining many combinations of events. We found the support was quick and professional. July 21, 2015
Rated 5 out of 5 by Great extension Exactly what we needed. There were few problems at the beginning but Mirasvit support team was excellent. I gave few ideas for future updates and it will be even more powerful after that. I recommend this extension. July 21, 2015
Rated 5 out of 5 by Great Tool This extension works amazingly well. So far, we have only sent a few test emails, but everything works flawlessly and as expected. We found the extension configuration to be mostly intuitive and setting up a few triggered emails was easy. I can see this as an excellent tool for driving customers back to your store. June 26, 2015
Rated 4 out of 5 by Very complete and smart set-up. A little technical. Very complete and smart set-up. A little technical. Works good. Template based. Anything is possible. But sometimes a little technical. Or too technical for some. June 12, 2015
Rated 5 out of 5 by Perfect Extension, perfect customer support! The extions works as described - I can 100% recommended it - like all extensions I have bought from mirasvit - but what is really outstanding is that their customer support is 150% engaged in solving even the most complicated issues. We had a very strange php cli problem in a 3rd party module from another developer (which caused the mirasvit module to malfunction) and they found it! Just amazing! They treat you like family and really do their very best to satisfy customers! January 29, 2015
Rated 5 out of 5 by best follow up extension you can buy I have already bought 2 other follow up extensions from other developers. both also have after bugfix try from support does not work with 1.8.1 on my custom store. the developer of this plugin here were the only ones who could fix me all magento conflicts with other extensions. Support time is shorter than 24 hours. Thanks again to Alexander :) April 22, 2014
  • 2015-10-07T09:36:46.424-05:00
  • bvseo_lps, prod_bvrr, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasreviews, tv_11, tr_11
  • loc_en_US, sid_19566, prod, sort_default
2 next>>
(1 Question : 1 Answer)

Product Q&A

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Avatar Image Url:: http://www.magentocommerce.com/magento-connect/skin/frontend/enterprise/connect/images/pictures/developer-avatar.jpg
Customer avatar
1. My Magento site theme doesn't include a birthday field during registration or newsletter sign up. How would I capture people's birthdays so I can send out a birthday message and coupon with this mod?

2. Does this mod create coupons or just coupon codes?
1 month ago
0out of 0found this question helpful.
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Avatar Image Url:: http://www.magentocommerce.com/magento-connect/media/avatars/avatar_189921.png
Customer avatar

1. You can enable this field at System / Configuration / Customer Configuration, option "Show Date of Birth"

2. Our extension automatically generate coupon codes for existing Shopping Cart rules.
1 month ago
0out of 0found this answer helpful.
Was this helpful?Yes0No0
  • 2015-10-07T09:36:39.229-05:00
  • bvseo_lps, prod_bvqa, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasquestionsanswers
  • loc_en_US, sid_19566, prod, sort_default
1 of 1
  • 2015-10-07T09:36:39.231-05:00
  • bvseo_lps, prod_bvqa, vn_prr_5.6
  • cp-1, bvpage1
  • co_hasquestionsanswers
  • loc_en_US, sid_19566, prod, sort_default
1 of 1
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