Who We Are:
Yotpo was founded in January of 2011 by Tomer Tagrin and Omri Cohen in Tel Aviv.
The two had a very clear vision for their people-powered reviewlution.
On April 2011 they received $800k in Seed funding.
Since then we recruited R&D, UI, Sales, Support, Training and Social Media experts to take us to the next step in the eCommerce world.
What We Do:
We are the first personalized social reviews search engine.
Currently spanning over 30M reviews, that are being transformed by us from "regular reviews" to "social reviews".
What Is A "Social Review" ?
A review with the added depth of the searcher's social graph. In other words, we created a unique ranking algorithm that takes into consideration social relation of the author and the searcher, the author past social reactions, the product past social reactions and a lot more.
What Are The Benefits Of A Social Review?
Yotpo gives the searcher a new personalized search experience that produces more quality, credible and social results than any other reviews search engine today.
This also encourages the user to write more new, dynamic and relevant social reviews that are compatible with his filed of interest and gives the online stores precise and relevant reviews for their products.
For the first time the review process is a fun, emotional and gamely experience. The game mechanism incentives users to keep maintaining their social identity in a shopping related experience.
The Bottom Line:
* Consumer: helps the consumer get reviews from real people and to see who is an expert on what and how each reviewer is socially connected.
* Website: helps establish the web-site's social graph as a top venue for customers and reviewers, allowing them to create new exposure and conversion opportunities by using the new social data that is created.
* Influence: using our patent pending system, Yotpo measures each reviewer true influence and can show the impact he made by helping other users. Meaning the reviewer has a good reason to come back and review more products in order to see the actual influence on his/her social graph.
* Recognition: Highlighting each user’s specialties and expertise and allowing them to become an expert in some sort of vertical: books, tablets and so on. Using this mechanism users can get better data to whom they should listen to and also give them a reason to strength their social identities and become experts.
Save The Best For Last - Our Vision:
Yotpo becomes the platform where users express their shopping experiences and discover experts shoppers who can help them with their shopping decisions.
By being a cross platform solution, embedded in millions of websites we will be the platform where social-shopping-oriented-content is created and being the game changer that takes reviews into the social space, we will open a new world of opportunities for both the retailers and consumers.