TruEffect extensions were developed on behalf of TruEffect by True Action.
TruEffect is an internet advertising technology company focused on developing innovations that enhance digital display advertising. It is the only provider to serve ads from the advertiser’s domain, which provides powerful advantages over all other solutions available today. The company’s patented technology leverages the advertiser’s customer relationship data to segment, target and deliver the most compelling advertising.
Located in New York, Philadelphia, Los Angeles and London, True Action is the digital and e-commerce agency arm of GSI Commerce, a division of eBay. True Action is the provider of e-commerce and strategic marketing services for more than 80 of the world’s premier brands and retailers. We are both consultant and partner to our clients utilizing a broad suite of resources to create powerful online strategies, content and programs that drive profitable and sustainable consumer actions.